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f you run a Facebook Page, you probably noticed that there was a change in your reach since September 2012. This is because Facebook revised how its EdgeRank algorithm worked for Pages, making it a little more difficult to get your updates to your fans. Following is a quick run-down of the EdgeRank system and what you can do to get your posts seen by as many fans as possible. No-one wants to be putting out great content that isn’t seen, and best practices may not be quite what you expect, so take a look!
m akeuse o f .co m http://www.makeuseo f.co m/tag/8-tips-to-increase-edgerank-exposure-fo r-your-facebo o k-page-updates-weekly-facebo ok- tips/ 8 Tips To Increase EdgeRank & Exposure For Your Facebook Page Updates [Weekly Facebook Tips] If you run a Facebook Page, you probably noticed that there was a change in your reach since September 2012. T his is because Facebook revised how its EdgeRank algorithm worked f or Pages, making it a little more dif f icult to get your updates to your f ans. Following is a quick run-down of the EdgeRank system and what you can do to get your posts seen by as many f ans as possible. No-one wants to be putting out great content that isn’t seen, and best practices may not be quite what you expect, so take a look! Why Did EdgeRank Change? Cynical Facebook Page managers will say this is because Facebook wants you to pay f or exposure, which is true. However, with many Facebook users getting bombarded with updates f rom Pages instead of updates f rom their f riends, this change has been welcomed by regular users. But, as a Facebook Page manager, what you really need to know is how to get your posts seen. What can you do to improve your EdgeRank? Here’s some great ideas. How Is EdgeRank Calculated? EdgeRank is calculated per individual relationship as well as by determining a Page’s overall popularity. This means that the more a person interacts with your page, the more they sill see f rom you, just as they do f or f riends. Also, any post with a large amount of interaction will be more likely to be seen by others. Ideally then, the best tactic is to increase interactions with your posts. However, since the EdgeRank change, there are certain types of posts that both seem to rank better than others and are more likely to cause interaction. 1. Ask Your Followers To Add Your Page To An Interest List If your f ans add your page to an Interests list, then actively use their interests lists to browse Facebook news f eed content, they are much more likely to see your posts. So, educate your f ans on the value of Interests lists. It’s worth it! If you need a little educating yourself , check out this post on creating Friends and Interests lists. You can create Interest lists f rom the lef t hand sidebar of the Facebook Home page, just under “Apps” and “Friends”. 2. Post Photos Photo posts have a much higher engagement than any other type of post. Text updates, links and videos f all f lat when compared to photos, not to mention questions or platf orm posts. Some page managers even recommend going so f ar as creating a thumbnail of a video and posting a link to the video f rom the photo, rather than posting the video itself . Another tip to remember if you want to post a link is to paste the link f irst, close the preview of the link, then add a photo bef ore posting. It’s also worth creating several great photo albums, which will engage your audience f urther once a single post has caught their attention. If you don’t have any great photos ready, or you want to add captions, you can create f un images using Memegenerator, ROLFBOT or Someecards. Try it f or yourself ! 3. Be More Interesting There are numerous ways to involve your audience in your page updates. The trick is deciding which ones to try and analysing how well they worked later. We’ve previously covered many great ideas which work equally well f or user engagement on Facebook pages and increasing the popularity of groups. Some quick examples of how to make your Facebook page interesting include updates such as competitions, inspirational quotes, asking questions and posting f ill-in-the-blank sentences. Also check out Facebook’s own recommendations. 4. Post Less Of ten You are f ighting against many other pages f or the attention of your f ans, so rather than spamming them constantly, simply spend the time creating better content. Schedule your posts so they are not too f requent, but always ensure they are quality posts. Another tactic is to create dif f erent content specif ically f or each target audience and limit the post’s exposure to just those people. 5. Write More Text It’s not conf irmed by Facebook, but many page managers believe that long posts which require users to click “see more” will result in higher EdgeRank. Whether or not this is the case is uncertain, however your f ans will appreciate the quality content and this may result in more likes, comments and shares, which def initely will increase EdgeRank. 6. Time Your Posts Well The timing of Facebook updates is important when considering EdgeRank. Your post will rank more highly if your post is recently released, than if it is older. Sadly, many pages will pump out updates during working hours, then go quiet f or the evening, whereas users are generally working hard 9-5 and keen to engage on Facebook af ter about 7pm. So, make use of Facebook’s scheduling tools and set your best post f or the day to run at about 7pm in the time zone where you have the most f ans. Due to limited competition f rom other pages and users with some time up their sleeves f or Facebook, you should see higher engagement levels f or this post. 7. Consider Paying For A Promotion Boost When a post you’ve made is doing well, consider boosting that popularity with some paid promotion via More articles about: f acebook page promotion social media 1 Comment Facebook. This may then reach users who haven’t recently been engaging with your posts. 8. Actively Promote Facebook Posts Elsewhere Cross-promotion is great when it comes to social media. If a post is doing well on Facebook, let your Twitter f ollowers know about it too. Don’t post the exact same thing on Twitter, rather you should say “Come join the discussion on Facebook” instead. Wait until it’s already got a decent level of engagement on Facebook bef ore you do this, though, or it may backf ire. What do you do f or your Facebook page that works? Which posts see the most user interaction? Angela Alcorn Ange is an Internet Studies & Journalism graduate who spends way too much time messing with social networks (see AngelaAlcorn.com or @smange). + . m/tag/8 -tips- to- increase- edgerank- exposure- fo r -your- facebo o k -page- updates- weekly- facebo ok- tips/ 8 Tips To Increase EdgeRank & Exposure For Your Facebook. seem to rank better than others and are more likely to cause interaction. 1. Ask Your Followers To Add Your Page To An Interest List If your f ans add your