1 EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM Presented by Presented by Russell Pipe Russell Pipe Director of E-Government Programs Director of E-Government Programs Kenan Institute Asia – Bangkok Kenan Institute Asia – Bangkok at the at the VIETNAM E-BUSINESS FORUM 2007 VIETNAM E-BUSINESS FORUM 2007 Hosted by Ministry of Trade Hosted by Ministry of Trade Organized by IDG World Expo Organized by IDG World Expo Hanoi, Vietnam, January 17-18, 2007 Hanoi, Vietnam, January 17-18, 2007 2 MARKET LOCAL AND COMMUNITY PRODUCTS USING MARKET LOCAL AND COMMUNITY PRODUCTS USING E-COMMERCE E-COMMERCE Objective: Create New Markets for Handicrafts and Other Products Objective: Create New Markets for Handicrafts and Other Products Made in Villages. Made in Villages. Organize Small Enterprises into National Program to Market Local Organize Small Enterprises into National Program to Market Local Products in Special Retail Shops (in cities, airports, etc) and through E- Products in Special Retail Shops (in cities, airports, etc) and through E- Commerce Portal. Commerce Portal. Provide Training for Product Design, Quality and Establish Pricing Provide Training for Product Design, Quality and Establish Pricing System. System. Arrange for Secure Payment System through Government and Private Arrange for Secure Payment System through Government and Private Banking Services. Banking Services. Coordinate Shipping of Products to Assure Rapid, Reliable Delivery. Coordinate Shipping of Products to Assure Rapid, Reliable Delivery. 3 ESTABLISH A SECURE VIETNAM E-PAYMENTS SYSTEM ESTABLISH A SECURE VIETNAM E-PAYMENTS SYSTEM Overcome Buyers and Sellers Concerns over Security, Reliability and Overcome Buyers and Sellers Concerns over Security, Reliability and Confidentiality of Present Payments Systems Confidentiality of Present Payments Systems Establish an E-Payment System Patterned after PayPal used by eBAY Establish an E-Payment System Patterned after PayPal used by eBAY Benefits: Benefits: Provides –all-in-one payment solution, Provides –all-in-one payment solution, Accepts Credit Cards, Bank Transfers, Debit Cards from everyone with Accepts Credit Cards, Bank Transfers, Debit Cards from everyone with E-Mail Addresses In More Than 50 Countries. E-Mail Addresses In More Than 50 Countries. No Account Set Up, Transactions Fees or Other Costs to Buyers. No Account Set Up, Transactions Fees or Other Costs to Buyers. Merchants Pay Low Monthly and Transaction Fees. Merchants Pay Low Monthly and Transaction Fees. 4 SECURE PAYMENTS SYSTEM PROVIDES BENEFITS TO MERCHANTS SECURE PAYMENTS SYSTEM PROVIDES BENEFITS TO MERCHANTS Protection of Sensitive Information Using State-of-the-Art Encryption. Protection of Sensitive Information Using State-of-the-Art Encryption. Customers Shop and Pay With Credit Cards Directly to Merchant Customers Shop and Pay With Credit Cards Directly to Merchant Website. Website. Proprietary Risk Models Help Detect and Predict Fraudulent Proprietary Risk Models Help Detect and Predict Fraudulent Transactions. Transactions. Fees Applied Only After Merchant Receives Money. Fees Applied Only After Merchant Receives Money. Special System Used to Reduce Threat of Identify Theft. Special System Used to Reduce Threat of Identify Theft. 5 ADOPTION OF POLICIES PROMOTING ELECTRONIC SUPPLY OF ADOPTION OF POLICIES PROMOTING ELECTRONIC SUPPLY OF SERVICES AND DIGITAL TRADE SERVICES AND DIGITAL TRADE Implement Measures Approving Supply of Services Employing Implement Measures Approving Supply of Services Employing Computer Processing. Computer Processing. Digital Products Means the Digitized Form or Encoding of Computer Digital Products Means the Digitized Form or Encoding of Computer Programs, Text, Video, Images, Sound Recording, and Other Products Programs, Text, Video, Images, Sound Recording, and Other Products Regardless of Whether they are on a Carrier Medium or Transmitted Regardless of Whether they are on a Carrier Medium or Transmitted Electronically Electronically Non-Discriminatory Treatment of Digital Products Created, Produced, Non-Discriminatory Treatment of Digital Products Created, Produced, Published, Stored, Transmitted, Contracted for, Commissioned of First Published, Stored, Transmitted, Contracted for, Commissioned of First Made Available on Commercial Terms Outside Vietnam. Made Available on Commercial Terms Outside Vietnam. Customs Duties or Fees Not Imposed on Import or Export of Digital Customs Duties or Fees Not Imposed on Import or Export of Digital Products. Products. Paperless Trading Documents Encouraged and Accepted Electronically. Paperless Trading Documents Encouraged and Accepted Electronically. 6 VIETNAM’S FULL COMPLIANCE WITH WTO COMMITMENTS IN VIETNAM’S FULL COMPLIANCE WITH WTO COMMITMENTS IN SERVICES AND TELECOMMUNICATIONS REFERENCE PAPER SERVICES AND TELECOMMUNICATIONS REFERENCE PAPER Telecom Reference Paper Signed by Nearly 100 Countries Applying WTO Telecom Reference Paper Signed by Nearly 100 Countries Applying WTO Rules to Basic Telecommunications Services. Rules to Basic Telecommunications Services. Main Provisions: Main Provisions: Access to and Use of Public Telecommunications Services. Access to and Use of Public Telecommunications Services. Major Supplier No Less Favorable Treatment of Other Suppliers. Major Supplier No Less Favorable Treatment of Other Suppliers. Safeguard to Prevent Anti-Competitive Cross Subsidization. Safeguard to Prevent Anti-Competitive Cross Subsidization. Interconnection Ensured to Suppliers of Public Telecom Services. Interconnection Ensured to Suppliers of Public Telecom Services. Flexibility in Choice of Technology to Supply Services. Flexibility in Choice of Technology to Supply Services. Regulatory Body Established Independent of Operators. Regulatory Body Established Independent of Operators. 7 VIETNAM ENFORCEMENT OF INTELLECTUAL PROPERTY RIGHT VIETNAM ENFORCEMENT OF INTELLECTUAL PROPERTY RIGHT (IPR) PROMOTES FOREIGN INVESTMENT IN SERVICE SECTORS (IPR) PROMOTES FOREIGN INVESTMENT IN SERVICE SECTORS Digital Products Increasingly Viewed as Representing “High Value Digital Products Increasingly Viewed as Representing “High Value International Trade” Requiring Strong Protection International Trade” Requiring Strong Protection Acceptance and Enforcement of WIPO Agreements and WTO Texts Acceptance and Enforcement of WIPO Agreements and WTO Texts IPR Applies to: IPR Applies to: Domain Names on the Internet Domain Names on the Internet Encrypted Program Carrying Satellite Signals Encrypted Program Carrying Satellite Signals Protection of Copyrights of Authors from Reproduction and Other Protection of Copyrights of Authors from Reproduction and Other Misuses Electronically Misuses Electronically Trademarks Including Geographic Indicators Trademarks Including Geographic Indicators 8 PROMOTE E-GOVERNMENT APPLICATIONS TO GROW E-BUSINESS PROMOTE E-GOVERNMENT APPLICATIONS TO GROW E-BUSINESS Government Introduction of E-Government for Delivery of Public Services will Government Introduction of E-Government for Delivery of Public Services will Stimulate Expansion of E-Business Stimulate Expansion of E-Business Private Sector Major Beneficiary by Decreased Costs of Doing Business with the Private Sector Major Beneficiary by Decreased Costs of Doing Business with the Government, such as Online Licensing, Payment of Taxes and Many Others Government, such as Online Licensing, Payment of Taxes and Many Others E-Procurement Makes Government Buying More Transparent, Reduces Business E-Procurement Makes Government Buying More Transparent, Reduces Business Transaction Costs and Lower Risks for Corruption Transaction Costs and Lower Risks for Corruption Government Transactions Online by All Levels will Promote Greater use of IT Government Transactions Online by All Levels will Promote Greater use of IT Across the Vietnamese Economy Across the Vietnamese Economy . 1 EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM Presented by Presented by. Bangkok Kenan Institute Asia – Bangkok at the at the VIETNAM E-BUSINESS FORUM 2007 VIETNAM E-BUSINESS FORUM 2007 Hosted by Ministry of Trade Hosted by Ministry