CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au 6065 5/03 Seven relies on KRONE for its new digital broadcasting centre KRONE provides the infrastructure for the distribution of AES digital, audio, analogue and linear timecode When the Seven Network established its state-of- the-art digital broadcast centre, it selected KRONE Australia's Access NET ™ products as the basis for its television infrastructure. The new facility operates as the central broadcasting facility for the Seven Network, Australia's largest commercial television organisation. The site is adjacent to the Telstra Dome within the developing Docklands precinct. The Australian Broadcasting Authority has allocated digital broadcasting licences to Seven for its television services in Melbourne, Sydney, Brisbane, Adelaide, Perth and regional Queensland. Seven's Broadcast Centre, Melbourne (7BCM) now controls distribution of analogue and digital broadcasting on a national basis thus achieving its goal of full centralisation. At present, 7BCM produces all of the network's on- air programming requirements for all states with each feed comprising separate analogue (PAL), digital and clean components for the regional affiliates. The Melbourne News operation has also been incorporated at the centre. New additions to the compliment of digital channels include Channel 77 for Melbourne and Sydney audiences. Television systems integrator, Thomson Multimedia, was commissioned by the Seven Network to build the centre, progressively expanding digital broadcasting capabilities on a national basis. For Thomson, Dieter Hoehler is the Project Manager responsible for the ongoing project, working with Seven Network Broadcast Systems Engineering Manager, John Albiston. John Albiston reports to Project Manager Andrew Anderson (Seven), the local Project Manager for Thomson is Volker Berchtenbreiter (Thomson Multimedia). KRONE's representative on the project is Victorian Access NET Key Account Manager, Doug Montgomery. "The KRONE solution is operating in the Digital Broadcast Centre in Melbourne as well as in Seven's Sydney Broadcast Centre," said Mr Hoehler. Mr. Albiston comments: "The KRONE installation at both sites is used in the distribution of AES digital audio, analogue and linear timecode. As such, the audio component of all programming which is broadcast by the Seven Network throughout Australia is passed via this KRONE infrastructure. It is also extensively used for the Seven Melbourne News Operation at the Broadcast Centre. Doug Montgomery, KRONE Australia with John Albiston, Seven Network at Seven’s Broadcast Centre, Melbourne CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au 6065 05/03 "We considered a number of alternative solutions but decided KRONE was the best choice for the task because of its flexibility. "KRONE also was selected based on our prior use of and exposure to the product which had been used by Seven at its older broadcasting sites. Our experience of working with KRONE in the past meant there were no unexpected implementation issues and everything went as planned. "The long-standing reputation of the company was also important to us," added Mr Hoehler. Commenting on the project, KRONE's National Sales Manager - Access NET , Rob Cross, said: "Our research and customer feedback tells us the reason KRONE has become the industry standard for communications networks in Australia is our reputation for quality, reliability and performance. It's certainly rewarding when such a major customer as the Seven Network selects us again, on those criteria, to help it achieve the challenge of digital broadcasting." The KRONE solution for the Seven Digital Broadcasting Centre: Wall-Mounted Distribution Frame, 600 Pair - BMF This product can be used as a Campus Distributor, Building Distributor or Floor Distributor at or beyond the network boundary for installations above one thousand pairs. It is expandable for future growth and mounts directly on to a wall. It does not require a Unistrut. LSA-PLUS  Series 2 Disconnect Modules This disconnect Module allows for ten incoming and ten outgoing pairs, numbered 1-0. Disconnect contact is used for opening the circuit. Testing is possible in both directions. It can accept three or five-point protection elements and includes one set of plug numbers 1-0 and 10-100. The product can be mounted on KRONE Profil or backmount frames. LSA-PLUS  Earth Module Green/Yellow Profil This product, for mounting on KRONE Profil frames, is used for the connection of up to 34 drain wires or shields to a common ground. It is used for instrumentation systems, not communication systems. A 2m long, 1.55m2 connecting lead is attached. Black markings on the upper side indicate the absence of IDC contacts. The upper shell is green/yellow in colour. Series 2 Test Cord, 2 Pole Open Ended This two-pole Test Cord is for testing a circuit without breaking the original signal transmissions. It suits Series 2 modules. About the Seven Network Building on its strength in broadcast television, as Australia's largest commercial television network, Seven is developing a significant presence in new communications technologies, including the development of digital television in Australia. This strength is built on a commitment to produce and deliver programming relevant to Australians - through broadcast and subscription television, online and consumer magazines. . digital, audio, analogue and linear timecode When the Seven Network established its state-of- the-art digital broadcast centre, it selected KRONE Australia's. the Seven Network selects us again, on those criteria, to help it achieve the challenge of digital broadcasting." The KRONE solution for the Seven Digital