THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM

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THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM

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Chương 2: Thị trường thông tin di động Việt Nam THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM    o  !"# o $%&'$ o ()*+ o , -*+ o ./0+ o 1234567 o 128.9:&;  1.-&'$+ o <$= o >?= o <==. o 1$= o @<A=.= o B>.= 2.1 TỔNG QUAN VỀ THỊ TRƯỜNG: C"DE,<)A.(50F"#GHI JHKL"&!-.&!%5"! ;&!%M6$ F!"#N6;E,D<)AO!FP  B) N!N8;!/Q)NLRS) )!!;GAE<T&'$=()U1> .&<$=D>?=D<==.6RVK .-N& & &'$=()E>W.&1$=D@<A=.=&B>.=I!- !.&)!/U1>IO6XVK N8;./Y.- 6;+ 8G&'$&5!F/;!Z6.[ \F/:56:&'$.&/5!45678 ,&5]!6)'.-+8!4Z&N^ 8# 8!YD_`(!7&Na AGRIXRGHHG38.9'.-+:&'$ 1!b5.&$%(86E,<)A 2.1.1 Tốc độ tăng trưởng (c7NFB=.=:6D!6"HXHD /42bdIT0ED!e!/;XDVfN <&N XV 42&5D<) A!-!# "& !$Z-gD!/SV)N!D-8 Chương 2: Thị trường thông tin di động Việt Nam hiSH)NjkB&P iS)Njk>.5iQ)N jkliX)Nj&Bm(iR)Nj ,6VLHHGD N!)/:<)A!7!/%XR)D Fg!48X5LXHHb12":g!!)/.& Y2^:/!T#TT<,n 6V"D4 !$Z0b:E,6;!/QSI QVKL"kbdIT0EI42$Z46"!' !/QoDVKD0#<)AD !$ZE,!7'$!(;F 06;D!/GHIGVKL". p12F+();D2 "#46&F bbD60#*/D.0 8;.&C56 q!a52$Z/+!Y/<)ApD T#,ngrs = 4ND"HHGD<AeY%XS)N!D&!6 "HXHD &5e.NcQG!6SV)N 2.1.2 Thị phần các nhà cung cấp: = .)(4N;'2N  .-N2:)$0_`(D!6 HJLHHJD$%AE<(!/<)A!-$b  Bảng 2.1:$%:&'$+!)/!/<)A STT Nhà cung cấp Số lượng thuê bao Thị phần Xếp hạng* X <$= VoH) VVK Q  >?= GH) GVSK  Q <==. 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So sánh công nghệ …!Z { E>W ~ U1> ~ N { 4N {  • E>W y ( x  • b•N!N { $bN x 4N x  y  y  "b y  y  x D ~  { b x  •  ~ N y ( x | ~ | y N ~ | ~  { b x  { ( x  x  y  ~ !( x N x  { 4 ~ "b y   • 1 ~ N x ( ~  x W>\1Db ~ . x  x ! x b.N y  . x  { E>W ~ N { ".NGIXH.b y  • E>W ~ N ~  ~ $N ~ 4N x ". x D ~ $" y  x  {  $N ~  x  • m { " { ( x . x  { E>WN• y  y $| ~ b ~ $  ~ U1>U1>= • " x $ y  ~ 4 ~ N y $b( ~ . x b y ( ~  ~ ( Chương 2: Thị trường thông tin di động Việt Nam A-!Z { E>W ~ U1> ~ N { 4N { 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Chương 2: Thị trường thông tin di động Việt Nam THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM  . !$Z-gD!/SV)N!D-8 Chương 2: Thị trường thông tin di động Việt Nam hiSH)NjkB&P iS)Njk>.5iQ)N

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