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Lecture E-commerce and e-business for managers - Chapter 18: E-publishing. This chapter includes contents: Electronic publishing, self-publishing, print on demand, e-publishing: related hardware and technologies, online news services, e-zines and online magazines, future of e-publishing.
Chapter 18, ePublishing Outline 18.1 18.2 18.3 18.4 18.5 18.6 18.7 18.8 Introduction Electronic Publishing SelfPublishing Print on Demand ePublishing: Related Hardware and Technologies 18.5.1 XrML 18.5.2 eBooks Online News Services eZines and Online Magazines Future of ePublishing 2001 Prentice Hall, Inc. All rights reserved 18.1 Introduction • ePublishing is creating role reversals in the publishing industry • Self publishing is made easier with the Web • Printondemand will become widely available • Steven King and others have revolutionized the publishing industry with their epublishing efforts • XrML could make security and copyright concerns disappear 2001 Prentice Hall, Inc. All rights reserved 18.2 Electronic Publishing • Traditional publishing relies on large print quantities to keep costs low • Cannibalization – A decrease in sales of a product directly resulting from the launch of a new improved product • Breakeven point – The exact point when revenues and expenses are equal 2001 Prentice Hall, Inc. All rights reserved 18.2 Electronic Publishing • Major publishers will have to restructure revenue models to cover the resulting expense • Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing • Content creator – The writer or author of content 2001 Prentice Hall, Inc. All rights reserved 18.2 EPublishing SWOT Streng ths Wea knesses More control over final Hard to read material Op p o rtunities Threa ts Greater chance of being published Ability to add multimedia to a publication Piracy Better for the environment Electronic readers are Books-on-demand will expensive make every publication readily available in printed form Copyright infringement Higher royalties Amateur material is so abundant, it is difficult to get noticed Easy, less expensive distribution Few sales in a saturated market Shorter publication times Consumers reluctant to read from their computer screen Subsidy e-publishing allows authors the chance to be published for a fee Global availability 2001 Prentice Hall, Inc. All rights reserved 18.2 Project Gutenberg • Started at Xerox in 1970 to measure operator productivity • They needed a project that would take a huge number of man hours • Goal to convert 10,000 public domain classics into electronic format • Used ASCII for uniformity • Many epublishing sites offer Guttenberg texts at no charge 2001 Prentice Hall, Inc. All rights reserved 18.3 Self Publishing • The Internet makes it easier to offer your materials to a global audience • Self publishing includes writing, publishing and marketing your materials • Even without an ecommerce infrastructure e matter can attract visitors • Newsletters are a popular medium for self publishing 2001 Prentice Hall, Inc. All rights reserved 18.3 Self Publishing • Subsidy epublishing – Material is published, but only on an honor system – Marketing and distribution is offered at an additional fee • Examples: – – – – Xlibris MightyWords iUniverse @Random 2001 Prentice Hall, Inc. All rights reserved 9 18.3 Steven King Self Publisher Feature • In March 2000, Ride The Bullet sells 400,000 electronic copies • His second effort The Plant was self published and sold on the Web on the honor system • If 75% paid for the material, the book continued • Steven King was one of the first major publishers to use the electronic medium 2001 Prentice Hall, Inc. All rights reserved 10 18.3 Steven King Self Publisher Feature Stephen King self published his second ebook, The Plant. (Courtesy of Stephen King.) 2001 Prentice Hall, Inc. All rights reserved 11 18.3 Steven King Self Publisher Feature Mightywords gives authors a chance to publish their works online. (Courtesy of Mightywords.com.) 2001 Prentice Hall, Inc. All rights reserved 18.4 PrintonDemand 12 • Custom printing will make every piece of content available in a few minutes • Bookstores and libraries could offer print on demand services • Printondemand could help prevent waste and reduce deforestation • Barnes and Noble may begin offering printon demand in their retail stores 2001 Prentice Hall, Inc. All rights reserved 13 18.5 ePublishing Hardware, Software and Related technologies • Ebooks, personal digital assistants and the Web have transformed content creation and publishing • Ebook – A product which displays electronic content on a device the size of the average paperback book • XrML will protect copyrighted material • A standard epublishing format will be possible with XML 2001 Prentice Hall, Inc. All rights reserved 18.5.1 XrML • XrML – • The extensible rights markup language uses XML to define the usage rights of a particular document or product Trusted System – • 14 Products such as VCRs, copy machines and printers which read and execute XrML rules XrML can be used to protect any digital product be assigning specific user rights 2001 Prentice Hall, Inc. All rights reserved 18.5.2 eBook Readers 15 • Electronic book reader technology formats electronic content so that it is easily • Personal Digital Assistants, home computers and ebooks readers can all be used to read epublished material • Examples: – Gemstarebook.com – Openebook.com – Peanutpress.com 2001 Prentice Hall, Inc. All rights reserved 18.5.2 eBook Readers 16 eBook is one of many electronic book readers available. (Courtesy of Gemstar TV Guide International.) 2001 Prentice Hall, Inc. All rights reserved 18.6 Online News Sources 17 • The Web is a major resource for accurate upto theminute news and information • The Web is also a resource for rumors and false information • Major news providers compete with individuals and small players online • Examples: – CNN – ESPN – Drudge Report 2001 Prentice Hall, Inc. All rights reserved 18 18.7 eZines and Online Magazines • eZine – An electronic magazine usually focused on a small subject area • eZines and newsletters exists for a broad range of topics • eZines are a good way to get your products and services noticed • Examples: – Infojump – Fool.com – Slate 2001 Prentice Hall, Inc. All rights reserved 18.8 Future of ePublishing 19 • Digital paper and digital clothing will allow writing on almost any surface • Xerox has created the fist digital printing format which stores large amounts of data in small characters called dataglyphs • A convergence of media will enhance digital publishing 2001 Prentice Hall, Inc. All rights reserved 18.8 EInk 20 • EInk was created at MIT and allows text to be dynamically generated on thin media • Microcapsules – Small blue fluid filled capsules filled with pigment chips • Pigment chip – Small positively charged chips that when drawn to the surface of a microcapsule make it appear white • By selectively applying a negative charge to microcapsules, text can be created • In the future EInk will be applied to any surface providing paper thin electronic text 2001 Prentice Hall, Inc. All rights reserved 18.8 EInk 21 E Ink is made up of microcapsules. (Courtesy of E Ink Corporation October 2000.) 2001 Prentice Hall, Inc. All rights reserved ... The Web is a major resource for accurate upto theminute news and information • The Web is also a resource for rumors and false information • Major news providers compete with individuals and small players online... multimedia to a publication Piracy Better for the environment Electronic readers are Books-on-demand will expensive make every publication readily available in printed form Copyright infringement Higher... 18.4 PrintonDemand 12 • Custom printing will make every piece of content available in a few minutes • Bookstores and libraries could offer print on demand services • Printondemand could help prevent waste and