Vũ Thị Thoại My 15DH340008 How Vietnam Airline Build Their Brand? I II III IV V Introduction In development service, the aviation service is more increase and human aware to importance of the aviaton Nowaday, we want to go somewhere else who think right to VietNam Airline And the question here is How Vietnam Airline build their brand to everybody? Problem Statement In 1956, Vietnam airline was established At this time, the size of fyling team was so small with just airplanes In the part 20 years, with consitently average growth rate in double digits, Vietnam airline has been growing and developing to become a popular brand in the region thanks to the competitives advantages of morden fleets, extensive airway networks and servies Objectives I propose to review the available literature about Vietnam airline In this review I will achieve the following two goals: (1) Explain why Vietnam airline is more development (2) Showed Vietnam airline service to lead in Viet Nam Activity Plan Strategy Vission and Mission Slogan: “ Bringing Vietnamese Culture to the World” Vision: Vietnam airlines set the goal to mantain its position as the best Airline of Vietnam Mission: Being the best means they try to achieve excellent in everything they The four vital key success elements: Destination, Environment, Convenience, Reputaion Operating level activities Vietnam airline each year, they promote cooperation and service development in various ways They have created trust by quality, financial report each year, Conlusion Vietnam airline offically became a member of the IATA and confirmed their international standardlized service Vietnam airline is brand name nobodynot know in Viet nam and over world Refernces: https://en.wikipedia.org/wiki/Vietnam_Airlines https://www.vietnamairlines.com/mm/en/about-us