Market orientation, corporate social responsibility and firm performance the moderation role of relationship marketing orientation

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Ngày đăng: 03/05/2019, 05:25

...MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY HOANG CUU LONG Market Orientation, Corporate Social Responsibility, and Firm performance: the moderation role of Relationship. .. few of them is linked to the CSR and MO concepts together with firm performance; and (3) The examination about the relationship of these concepts in context of Vietnam marketing communications firm. .. literature review of stakeholder theory, agency theory, CSR theory, relationship marketing theory, and relationship marketing orientation theory, this study will investigates the relationship among
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