The case analysis process of strategic management (1)

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The Case Analysis Process Keys to Good Analysis • • • Time and preparation Using theoretical frames Critical thinking and judgement The Assessment Task • • • • • Conduct an external and internal analysis for the case organisation Complete a SWOT analysis Identify future strategies for the case based on your analysis Key point – must JUSTIFY your decisions Key point – must be CASE SPECIFIC The Process • • • Step 1: What is the industry – need to be clear about the industry in which the firm competes (and think about the boundaries of the industry) Step 2: General Environment Analysis – looking for broad trends and trying to identify their potential impact Step 3: The Industry Environment – completed using the Five-Forces Model The Process • Step 4: Competitor Analysis – who are our direct and indirect competitors? Strategic groups? • Step 5: Statement of Opportunities and Threats – a summation of steps 1-4, that identifies the main external issues for the firm • Step 6: Identifying tangible and Intangible resources of the firm The Process • • Step 7: Identify capabilities of the firm Step 8: Core competency analysis – looking for resources and capabilities that are rare, valuable, costly to imitate and non-substitutable (source of advantage) • Step 9: Value chain analysis – may be combined with step The Process • • • • Step 10: Identify weaknesses of the firm Step 11: SWOT Analysis – gives insights into strategic options Step 12: Identification of current strategies Step 13: Future strategies (B-L &/or C-L) ... SWOT analysis Identify future strategies for the case based on your analysis Key point – must JUSTIFY your decisions Key point – must be CASE SPECIFIC The Process • • • Step 1: What is the industry... Statement of Opportunities and Threats – a summation of steps 1-4, that identifies the main external issues for the firm • Step 6: Identifying tangible and Intangible resources of the firm The Process. .. chain analysis – may be combined with step The Process • • • • Step 10: Identify weaknesses of the firm Step 11: SWOT Analysis – gives insights into strategic options Step 12: Identification of
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