Sách Tiếng Anh How to write an ad explorer junior library how to write

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PublishedintheUnitedStatesofAmericabyCherryLakePublishing AnnArbor,Michigan www.cherrylakepublishing.com ContentAdviser:JeannetteMancilla-Martinez,EdD,AssistantProfessorofLiteracy,Language,andCulture,UniversityofIllinois atChicago DesignandIllustration:TheDesignLab PhotoCredits:Page5,©PatrickBatchelder/Alamy;page6,©archana bhartia/Shutterstock,Inc.;page15,©gsmad/Shutterstock,Inc.;page17, ©MediaBakery;page21,©DavidR Frazier,Photolibrary,Inc./Alamy Copyright©2012byCherryLakePublishing Allrightsreserved Nopartofthisbookmaybereproducedorutilizedin anyformorbyanymeanswithoutwrittenpermissionfromthepublisher LibraryofCongressCataloging-in-PublicationData Minden,Cecilia Howtowriteanad/byCeciliaMindenandKateRoth p cm.—(Languageartsexplorerjunior) Includesbibliographicalreferencesandindex ISBN-13:978-1-61080-107-2(lib bdg.) ISBN-10:1-61080-107-5(lib bdg.) Advertising—Juvenileliterature I Roth,Kate II Title III Series HF5829.M562011 659.1—dc22 2011000169 CherryLakePublishingwouldliketoacknowledgetheworkofThePartnershipfor21stCenturySkills Pleasevisit www.21stcenturyskills.orgformoreinformation PrintedintheUnitedStatesofAmerica CorporateGraphicsInc July2011 CLFA09 TableofContents CHAPTERONE BePersuasive! CHAPTERTWO TheWayAdsWork CHAPTERTHREE YourAttentionPlease! CHAPTERFOUR MadeYouLook! CHAPTERFIVE BringingEverythingTogether CHAPTERSIX FinalCheck Glossary ForMoreInformation Index AbouttheAuthors CHAPTERONE BePersuasive! Haveyouevertalkedyourgrandmaintogettingyouatoy?Maybeyoutalkedyourbestfriendinto joiningateam Thesearebothexamplesofyoubeingpersuasive Youseeadvertisementseveryday Wecallthem“ads”forshort Adstrytopersuadeyouto dosomething CHAPTERTWO TheWayAdsWork Lookthroughmagazinesandnewspapers Whichadsgetyourattention?Readingadsisagood waytolearnhowtowritethem Salesadstrytopersuadepeopletobuythings Otheradsarenotaboutsales Theyaremorelikeannouncements Theseadstellpeople aboutupcomingevents Mostadstrytoanswerfourquestions: Whatisforsale?orWhatishappening? Whyshouldsomeonebuywhatisbeingsold?orWhyshouldsomeonegotothisevent? Wherecansomeonebuywhatisbeingsold?orWhereisthiseventhappening? Whencansomeonebuywhatisbeingsold,andhowlongwillthesalelast?orWhenisthis eventhappening? Adsoftenlistotherinformationtoo Forexample,asalesadmightincludeprices Anadfora contestprobablyexplainsthecontest’srules Mostadsusepersuasivewords Manyincludeactionwords “Come,”“see,”and“listen”are wordsthattellustotakeaction Otherphrasesorgroupsofwordshavespecialmeaningsthat alsomakethempersuasive Afewexamplesare“newandimproved,”“thisweekonly,”and “expertsagree.” CHAPTERTHREE YourAttentionPlease! Beforeyouwriteanad,youneedtoknowyouraudience Whatgroupofpeopleareyoutryingto reach?Usewordsthatwillappealtothataudience Itisagoodideatokeepyoursentencesshort Thiswillhelpyouraudiencereadyouradmorequickly Imagineyourschoolishavingafairtoraisemoneyforanewplayground Youwantasmany studentsaspossibletocometothefair Whatcouldyousayinanadthatwouldgettheattentionof otherstudents?Howcouldyoupersuadethemtocome? CHAPTERFOUR MadeYouLook! Nowyouhavedecidedwhichwordstouseinyourad!Youalsoneedtochooseadesignthatwill makeyouradpersuasive Youraudiencewillseethedesignfirst Thentheywillreadthewords Boldlettersandbrightcolorsgetpeople’sattention Pickingtherightpicturetoappearonthe adisanotherimportantstep Choosethedesigncarefully Don’ttrytofittoomanywordsand picturesintoyourad Trydifferentstylesuntilyoufigureoutwhichoneworksbest! CHAPTERFIVE BringingEverythingTogether Youarereadytodothefinaldraftofyourad!Gatheranymaterialsyouwillneedtodoprinting andcreateartwork Haveyourfirstdraftandyoursketchhandy Itistimetobringthewordsand thedesigntogethertosharewithyouraudience! CHAPTERSIX FinalCheck Whatshouldyoudoafteryoucarefullycheckthefinaldraftofyourad?Askateacherorparentif youshouldmakecopies Discussthebestspotstoplaceyourad Pickareaswhereyouraudience issuretoseeit DoesyourschoolhaveaWebsite?Askyourteacherifyoucanpostyourad online Whatotherideasdoyouhaveforads?Keepreadingotherpeople’sadsandwritingyourown Whoknows?Somedayyoumaygetajobwritingads! Glossary advertisements(ad-vur-TIz-muhntz)publicnoticesusedtosellaproductormakean announcement announcements(uh-NAUNT-smuhnts)writtenorspokenmessagesthattellpeopleaboutanevent appeal(uh-PEEL)tocausepeopletolikesomeoneorsomething attention(uh-TEN-shuhn)theactoflookingatorlisteningtosomethingcloselyandcarefully audience(AW-dee-uhntz)agroupofpeoplewhoviewanad design(di-zYNE)aplanforcreatingartworkanddecorations draft(DRAFT)anearlyversionofawritingproject persuasive(pur-SWAY-siv)abletomakepeopleactorfeelacertainway sketch(SKECH)tomakearoughdrawing ForMoreInformation BOOKS Boucher,Francoize ILoveWords Tulsa,OK:Kane/Miller,ADivisionofEDCPublishing,2010 Connolly,Sean Advertisements Mankato,MN:SmartAppleMedia,2010 WEBSITES FederalTradeCommission(FTC)—Admongo www.admongo.gov/ Thissitefeaturessampleadsandgamesthatteachlessonsaboutadvertising PBSKidsGo!—CreateYourOwnAd www.pbskids.org/dontbuyit/advertisingtricks/createyourownad_flash.html VisitthisWebsitetopracticecreatinganadforsoda Index actionwords,8 announcements,7 artwork,15,16,17,18 attention,6,9,10,11,12,15,20 audiences,10,11,14,17,20,21 colors,15,16 copies,21 designs,14–15,16,17,18,20 eventads,7,10,12 finaldraft,17,18–19,21 firstdraft,11,13,17,18 information,7–8,9,20 letters,15,16,20 magazines,6,9 newspapers,6 outlines,11,12 persuasion,4,5,6,8,9,10,11,12,14,20 phrases,8,9,11,12,16,20 placement,21 printing,17 questions,7,9,11,12,20 salesads,6 sentences,10,11,20 sketches,16,17,18 words,8,9,10,11,12,14,15,16,17,18,20 AbouttheAuthor CeciliaMinden,PhD,istheformerdirectoroftheLanguageandLiteracyProgramatHarvard GraduateSchoolofEducation SheearnedherdoctoratefromtheUniversityofVirginia Whileat Harvard,Dr Mindenalsotaughtseveralwritingcourses Herresearchfocusesonearlyliteracy skillsanddevelopingphonicscurriculums Sheisnowafull-timeliteracyconsultantandthe authorofmorethan100booksforchildren Dr MindenliveswithherfamilyinChapelHill, NorthCarolina Shelikestowriteearlyinthemorningwhilethehouseisstillquiet KateRothhasadoctoratefromHarvardUniversityinlanguageandliteracyandamaster’sdegree fromColumbiaUniversityTeachersCollegeincurriculumandteaching Herworkfocuseson writinginstructionintheprimarygrades Shehastaughtkindergarten,firstgrade,andReading Recovery Shehasalsoinstructedhundredsofteachersaroundtheworldinearly-literacy practices ShelivesinShanghai,China,withherhusbandandthreechildren,ages2,6,and9 Togethertheydoalotofwritingtostayintouchwithfriendsandfamilyandtorecordtheir experiences ... practices ShelivesinShanghai,China,withherhusbandandthreechildren,ages2,6,and9 Togethertheydoalotofwriting to stayintouchwithfriendsandfamilyand to recordtheir experiences... Boldlettersandbrightcolorsgetpeople’sattention Pickingtherightpicture to appearonthe adisanotherimportantstep Choosethedesigncarefully Don’ttry to fittoomanywordsand picturesintoyourad... anyformorbyanymeanswithoutwrittenpermissionfromthepublisher Library ofCongressCataloging-in-PublicationData Minden,Cecilia How to write an ad/byCeciliaMindenandKateRoth p cm.—(Languagearts explorer junior) Includesbibliographicalreferencesandindex
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