www.it-ebooks.info Magento Beginner's Guide Second Edition Learn how to create a fully featured, attractive online store with the most powerful open source solution for e-commerce Robbert Ravensbergen Sander Schoneville BIRMINGHAM - MUMBAI www.it-ebooks.info Magento Beginner's Guide Second Edition Copyright © 2013 Packt Publishing All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews Every effort has been made in the preparation of this book to ensure the accuracy of the information presented However, the information contained in this book is sold without warranty, either express or implied Neither the authors, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals However, Packt Publishing cannot guarantee the accuracy of this information First published: March 2009 Second edition: June 2013 Production Reference: 1180613 Published by Packt Publishing Ltd Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78216-270-4 www.packtpub.com Cover Image by Asher Wishkerman (wishkerman@hotmail.com) www.it-ebooks.info Credits Authors Project Coordinator Robbert Ravensbergen Hardik Patel Sander Schoneville Proofreader Reviewers Christopher Smith Eugene Ivashin Karen Kilroy Indexer Monica Ajmera Mehta Acquisition Editor Andrew Duckworth Graphics Abhinash Sahu Lead Technical Editor Madhuja Chaudhari Production Coordinator Prachali Bhiwandkar Technical Editors Jalasha D'costa Saumya Kunder Cover Work Prachali Bhiwandkar www.it-ebooks.info About the Authors Robbert Ravensbergen is an open source and e-commerce expert from the Netherlands He started to work with open source solutions in the early days of Joomla! He started his own company, joomblocks.com, from which he has been serving clients with open source solutions since 2009 His first book about WordPress, Kickstart WordPress, Pearson Education, was released in the Netherlands in 2010 After that, several open source related books on Joomla!, Magento, and again WordPress followed The second edition of Magento Beginner's Guide is his first international book Sander Schoneville is a Technical Director at GroupDeal, a Dutch daily deals site based on Magento His has his background set in media psychology and business informatics He combines both fields to create effective websites He has worked with Magento since its early releases in 2008 and has written a Dutch book about Magento Together with co-writer Robbert Ravensbergen, he's running an e-commerce blog at http://www.boostingecommerce.com www.it-ebooks.info About the Reviewers Eugene Ivashin was born in Russia and currently resides in Kiev, Ukraine He graduated from Dnepr State Academy of Building and Architecture in Dnepropetrovsk, Ukraine and got a diploma with distinction as a Building Industry Automation Engineer in 1997 He has since worked at South Ukrainian Nuclear Power Plant as a repair engineer (six and half years) and got interested in web development at that time By the end of 2003, Eugene left SU NPP, headed to Kiev and became a web programmer in a small private web design agency where he spent more than years building websites for various customers and growing into a project manager in the process At the same time, he continued freelancing for separate customers and participating in a few sole proprietorship companies in the area of web development and services From April 2008, Eugene worked as a web developer and a technical support at ExpoPromoter, a company leading in the tradeshow industry, providing for a large catalog of tradeshow organizers across the world Finally, in January 2010, Eugene entered Varien Inc., which was later on rebranded as Magento Inc., as a software engineer, but lately became a Technical Trainer When Magento was acquired by X.commerce, an eBay company, in August 2011, Eugene became a training manager responsible for providing technical knowledge for all X.commerce employees Eugene speaks Russian, Ukrainian, and English He likes to read science fiction books, admire fine arts, and loves to draw pictures in particular by himself www.it-ebooks.info Karen Kilroy is a freelance e-commerce web developer focused on the Magento Community and Enterprise implementations and theming Karen has worked as a frontend and backend developer on a variety of Magento projects since early 2009 She is an enthusiastic instructor and developer who enjoys experimenting with HTML5, CSS3, and responsive web designs She is also an instructor and course author for Magento U Additionally, Karen is the sole inventor of an e-commerce process called Shared Shopping (United States Patent Pending 13/350,321) Prior to working with Magento, Karen worked with a wide variety of web and other technologies during her more than 25 years' information technology career In her spare time, Karen volunteers as head coach of the Dragon Dream Team, an all-breast cancer survivor dragon boat racing crew www.it-ebooks.info www.PacktPub.com Support files, eBooks, discount offers and more You might want to visit www.PacktPub.com for support files and downloads related to your book Did you know that Packt offers eBook versions of every book published, with PDF and ePub files available? You can upgrade to the eBook version at www.PacktPub.com and as a print book customer, you are entitled to a discount on the eBook copy Get in touch with us at service@packtpub.com for more details At www.PacktPub.com, you can also read a collection of free technical articles, sign up for a range of free newsletters and receive exclusive discounts and offers on Packt books and eBooks TM http://PacktLib.PacktPub.com Do you need instant solutions to your IT questions? PacktLib is Packt's online digital book library Here, you can access, read and search across Packt's entire library of books.  Why Subscribe? ‹‹ Fully searchable across every book published by Packt ‹‹ Copy and paste, print and bookmark content ‹‹ On demand and accessible via web browser Free Access for Packt account holders If you have an account with Packt at www.PacktPub.com, you can use this to access PacktLib today and view nine entirely free books Simply use your login credentials for immediate access www.it-ebooks.info www.it-ebooks.info Table of Contents Preface 1 Chapter 1: Installation 13 Installing Magento locally 14 Requirements 14 Time for action – installing Magento on a Windows machine 15 I'm on Mac; what should I do? 25 Installing Magento at a hosting service 28 How to choose a Magento hosting provider 28 Installatron 29 Time for action – installing Magento using Installatron 29 What is SSL and I need it? 35 Summary 36 Chapter 2: General Configuration The installation is complete; what's next? The Magento Dashboard Managing Stores General settings Setting up taxes General taxation settings Product Tax Classes Customer Tax Classes Customer groups Managing tax zones and rates Managing tax rules EU business to business VAT Time for action – using VAT validation Summary www.it-ebooks.info 37 37 38 43 45 52 53 55 55 56 56 57 58 59 60 ... possibilities: Enterprise Edition The Enterprise Edition is Magento's flagship solution, made for large-scale online stores The Enterprise Edition has functionality on board that the Community Edition is missing... Magento versions come in During the first few years of Magento, only the free 'Community Edition' was available Actually, this free Community Edition is the one we'll be covering in this book since... of the Community Edition Magento Enterprise Edition is currently at Version 1.12 and is currently priced at over $14,000 annually If you'd like to read more on the Enterprise Edition and its features