NATIONAL ECONOMICS UNIVERSITY Advanced Educational Program ∞∞∞∞ Research topic: A research about Customer Behavior of AEP students intake 59 towards Junk Food consumption Name: Nguyen T Phuong Anh Le Thu Hang Nguyen Le My Hanh Nguyen Thanh Tung Class: Advanced Accounting 59B Instructor: Ph D Pham Thi Thanh Thuy Page | 1 Hanoi, 2018 Table of Contents Chapter I: Introduction……………………………………………………………… 4 1.1 Rationale……………………………………………………………………….4 1.2 Purpose…………………………………………………………………………4 1.3 Popularity………………………………………………………………………4 1.4 Research question………………………………………………………………5 1.4a Research methods………………………………………………………………5 1.5 Literature review……………………………………………………………….5  Definition of Junk Food………………………………………………………….5  Definition of Customer Behavior ……………………………… ………………6  Previous research………………………………………………………….….….6  Major finding abstract……………………………………………………….… 8  Remainder of the report……………………………………….……………… 8 Chapter II: Main Findings………………………………………………………… ….9 2.1 2.2 Customer Behavior …………………………………………………………….9 Health problems…………………………………………………………………22 2.1.1 Interview……………………………………………………………………22 2.2.2 Digestive system……………………………………………………………24 2.2.3 Cardiovascular system…………………………………………………… 24 2.2.4 Appearance and metal………………………………………………………25 Chapter III: Conclusion… 25 Page | 2 3.1 Summary………………………………………………………………………….25 3.2 Limitations……………………………………………………………………… 25 3.3 Opportunities for other researchers……………………………………………….25 3.4 Suggestion……………………………………………………….… …………25 3.4.1 Preparing foodbox………………………………….…………………….26 3.4.2 Inquiring applications……………………………….………………… 26 References………………………………………………………….………………… 27 Appendix……………………………………………………………………………….28 A Questionnaire……………………………………………………………… 28 B Graph………………………………………………………………………….30 Page | 3 Chapter I: Introduction TITLE: An Investigation about Consuming Junk Food in AEP Students intake 59 1.1 RATIONALE In the modern time, with the development of food industry, there are tons of different options for customers to choose from Food stuffs nowadays has greater taste, flavor; they get better looks with logos, brand names and they also are more delicious than the traditional ones However, food & drink that has been consumed popularly is normally high in sugar of fat As a consequence, more and more young people are having a less healthy eating style and the rate of diabetes is increased significantly It is clearly stated that there are a lot of external factors determine the eating behaviors of teenagers now, especially among AEP student intake 59 Thus, we decide to conduct a research about Customer Behavior of AEP Students intake 59 in Junk Food consumption to find out the behavior of them when choosing and eating Junk Food 1.2 PURPOSE The overall target of this research has been to increase AEP student’s awareness of the frequency level of eating Junk Food which causes a lot of health problems By attempting to find out the demand & supply factors of AEP students in consuming Junk Food, our group conducted an Internet survey and interviewed some of AEP second-year students This study focuses on AEP student’s behavior when choosing Junk Food in order to know why they love eating Junk Food and effects of Junk Food on AEP student’s health Then, we might give some recommendations and advices to AEP Students to improve their way of choosing junk food and also to better their eating habits 1.3 POPULARITY The area of research is narrowed down within National Economic University, particularly in Advanced Educational Program The main object in this research is AEP Students intake 59 who come from different areas in Vietnam but currently are studying together in 2nd year in AEP There were some main reasons for our team to decide this scope Initially, this scope observation is more convenient and easier to approach the participants because both of the researcher and the observed are studying at NEU Lastly, the AEP students come from many various areas where have the differences in culture, custom, etiquette, etc so they may have different eating habit, eating flavor as well as eating standard and it increases the diversity responses to expand the data collection in finding Customer Behavior of Junk Food consumption Page | 4 1.4 RESEARCH QUESTIONS  What is the Customer Behavior of AEP students on consuming Junk Food? ● What are the Effects of Junk Food on human Health? 1.4a RESEARCH METHODS In order to collect diversified data, we conducted an interview of some students in Advanced Accounting 59B Class from Advanced Educational Program and created a survey on the internet based on our questionnaires Its material information includes: ● ● The number of interviewees is 12 students However, we only choose 3-5 appropriate respondents, which has fully answered the questionnaire with no confusing answer The number of participants in our survey is 52 Each survey lasts in 1-2 minutes All of analysis data collected After collecting the data, we write a research report combining our understanding In addition, we also find information on the Internet, for example: https://en.wikipedia.org/wiki/Junk_food as well as a lot of various factual information from AEP friends and analyze social network resources too, as https://www.facebook.com/ or https://www.instagram.com/ Therefore, we have the quite rich data collection to give the detailed result as most accurately as possible 1.5 LITERATURE REVIEW Definition of Junk Food While searching Junk Food on google, a lot of definitions are given For example, according to Dr Sunali Sharma, Dietician & Nutritionist, from Amandeep Hospital, ‘Commercial products including but not limited to salted snack foods, gum, candy, sugary desserts, fried fast food, and sweetened carbonated beverages that have little or no nutritional value but are high in calories, salt, and fats may be considered junk foods’ Another Junk Food definition is from Wikipedia ‘Junk Food is a pejorative term for food containing a large number of calories from sugar or fat with little dietary fiber, protein, vitamins or minerals The term can also refer to high protein food like meat prepared with saturated fat’ As a result, after considering a lot of definitions from different resources, it can simply define that Junk Food that is food has low nutritional value but high fat, sugar or salt, typically produced in the form of fast food or packaged snacks needing little or no preparation Page | 5 Definition of Customer Behavior The term ‘Customer Behavior’ is considered by https://www.braze.com/ website: ‘Customer Behavior refers to any action that a customer takes related to your company, but as marketers, we are particularly interested in actions that we can track and learn from to build relationships’ To clearly understand this definition, imagine that before purchasing a product, people will consider about price, quality, packaging, or purpose using that product, so all of that is what the firms want to know about their customers, consumers to develop their products and carry out advertisements Customer Behavior can be understood that is the thoughts and the feelings of consumers in buying and consuming process including all of user actions: purchasing, using and product handling Previous research Before this investigation is carried out, many authors studied about various subject of Junk Food with different opinions However, most of them focused on the effects of Junk Food on human’s health, the same thing of those authors is their main point in health, while a few other authors studied about consumer attitudes or consumer behavior For instance, Ashlesha Datar and Nancy Nicosia (2012), Junk Food in Schools and Childhood Obesity Their research estimates the effects of junk food availability on BMI, obesity, and related outcomes among a sample of fifth-graders and instrumental variables regressions that leverage variation in the school’s grade span It found that the expansion of BMI and obesity does not significantly depend on the increase junk food purchases Main purpose of this study is finding how junk food impacts on BMI and obesity among a fifth-grade cohort and do not mention anything related to consumer attitude or behavior Through calculation, statistics and analysis, Ashlesha Datar and Nancy Nicosia proved the effects of junk food on children’s health is real and quite serious because the eating junk food is increasing tremendously, but it does not mean the increase of eating junk food is the reason making BMI index and obesity in the fifth-grade raise On the one hand, Icek Ajzen (2015), Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions His study was conducted to explain how the theory of planned behavior approach to food consumption decisions He compared the difference as well as the similarity between two methods: the multiattribute and subjective expected utility (SEU) models These methods are used to predict intentions and behavior purchase or use of a single brand or product and as well as in relation to choose among different brands or products of consumer based on the planned behavior theory The main finding of this research is to confirm the correctness of this theory: “The consumer behavior is a function of intention to perform the behavior in question; the intention is based on attitude, subjective norm, and perceived behavioral control with respect to the behavior; and these factors are determined, respectively, by behavioral, normative, and control beliefs” It can see that the two examples above and our research are different in both main finding and purpose Instead of focusing on only the bad effects of Junk Food on AEP student’s Page | 6 Health or the Customer Behavior of AEP students on consuming Junk Food, our investigation is to find the relationship of Customer Behavior and Health What Junk Food Customer Behavior of AEP students is, how their Customer Behavior related to their Health and how Junk Food affected to human health are all main points It can be claimed that customer behavior and health do not affect very directly but they have interaction, the standard of eating Junk Food behavior impacts on AEP student’s health in a quite direct way This study also is to let AEP students understand about their eating Junk Food behavior of themselves in order to change their eating behavior that is better for health Nevertheless, like other researches, this investigation also has some advantages and disadvantages that are necessary to mention There are 3 outstanding advantages: AEP student ‘s eating behavior evaluation, the increase of awareness and a lot of suggestions, recommendations, advices Firstly, this study gives the objective and concrete evaluation about eating behavior among AEP students because all of data are investigated in voluntariness, honesty and reality It can affirm that 52 participants are actual AEP students because the survey link is secure only in AEP groups, so the statistic is perfectly realistic in order to confirm the customer behavior of AEP students accurately Secondly, with many information of its about health, it can increase the AEP student ‘s awareness in consuming Junk Food This study shows the effects of junk food on their health, especially the effects on appearance, digestion and cardiovascular diseases - the problems are not easy to see but always are human’s concerns The last advantage is worth suggestions, recommendations and advices to AEP students change their eating habit, behavior and improve their health, get a better body The suggestions, recommendation and advices in this research are carefully selected from many health magazines as well as scientific newspaper and health professors too (www.everydayhealth.com, www.betterhealth.vic.gov.au, www.livestrong.com ) - the reliable resources, so audiences might believe Beside the advantages, the biggest disadvantage is limited scope Due to short time period, the survey is just opened in 2 weeks and the number of participants is few It means despite objective, the observed is not various so the opinion is not diverse too Another limitation is age Because of carrying out among AEP students who are between the ages of 18-22, it seems that the opinion about consuming junk food of the older people will be different In each different occasion or different condition, situation, there will have several eating behaviors, so it will give different results of customer behavior research in the larger scope Similarly, maybe the older, people tend to choose more healthy food and be interested in health, not many old people are excited about junk food like young people Lastly, the disadvantage of study is about effect of junk food Because junk food effects usually need to observe in a long time, the effects mentioned in report recently is relative The effects of junk food do not appear immediately after eating, it often is small signs that cannot see easily The symptoms caused by diseases about junk food just become clearly when the disease is more and more serious Page | 7 Major finding abstracts To collect realistic data, our group conducted a survey on the internet and also interviewed some AEP students to find out Customer Behavior on consuming Junk Food The total number of respondents is 52, including 71.2% females’ participation and the other is males It can find the majority of survey participants on the internet is female, so it normally evaluates that women tend to prefer to consume junk food and are more interested in food than men Looking at the statistic, 100% AEP student’s intake 59 is still eating junk food every day Unfortunately, although they eat huge amount of junk food, they do not have a clear idea of certain standards of eating Junk Food, for example: the level of cleanness or the different variety of junk food, etc In 52 responses, 75% respondents love eating Junk Food due to the taste of its It indicates that they tend to simply enjoy the original taste of each junk food meals However, they seem to pay less attention to the quality of junk food or the risk its may cause on health Another noteworthy point, a lot of reasons given when AEP students intake 59 eating junk food is its convenience, but in fact shown in survey, 25% for 13 respondents spending 30-45 minutes in a Junk Food meal and some even spend >45 minutes The figures also show that many Junk Food consumers do not actually know what junk food is, even though they eat it regularly The results of survey and interview seems to affirm AEP student’s intake 59 do not really understand the exact definition of junk food as well as its bad effects on both their appearance and health Remainder of the report The study has two major findings: customer behavior of AEP student’s intake 59 on consuming junk food and the effects of junk food on their body – appearance and health From this two main points, the body of the research is divided into 6 sections to clearly clarify Firstly, section 1 will discuss about the junk food customer behavior of AEP student’s intake 59 by analyzing information and statistics in the survey Secondly, in section 2, from the existing, the finding will be explained and demonstrated Thirdly, in section 3 our group will use relevant data and analysis from section 2 and also some outside references Next, in section 4, our group will display some of the instrumental variables estimation and also draw the conclusion of our research The information in section 5 will be given from the previous interview, focusing on the health information, indicate the reason why students love eating junk food and why do they still continue eating junk food after getting health problems (digestive system, cardiovascular system) Lastly, after showing the effects of junk food, the advices and recommendations in section 6 are given in order to help AEP student to change the eating habit and to have a healthier lifestyle Page | 8 Chapter II: Main Findings In this section, the most important findings will be presented and will be organized around the research question In total, males account for 28.8% and females account for 71,2% of the total number of respondents This result shows us that females tend to consume Junk Food more than males, they love Junk Food and care about it much more than male students This because Junk Food has been a favorite thing for women in a long time 2.1   Survey   on   Customer   Behavior   of   AEP   Students   intake   59   in   Junk   Food Consumption 2.1.1 What is Junk Food? Figure 1 What is Junk Food? According to the charts above, 65.4% of AEP Students intake 59 think Junk Food is fast foods like hamburger, pizza… In the second place, 61.5% of them think that Junk Food is sweet stuffs such as snack, candy, cake… There are 11.5% believe Junk Food belongs to food that has low calories which include salad or fruit Additionally, another number about 9.6% answer they don’t know what Junk Food is Moreover, a small number think that Junk Food is not one of the answers above This is a very good sign because almost every student know what Junk Food is It helps them to know what the components are inside their food, how much calories or fat that food consists of, is it healthy or not, what to eat and not to eat at a specific meal in a day Page | 9 2.1.1 Have you ever eaten Junk Food? Figure 2 Have you ever eaten Junk Food? In this chart, it can easily see that all the students who took the survey have eaten Junk Food at least once in their life This means Junk Food is very popular among AEP Students intake 59 Page | 10 Figure 12 Do you like Junk Food? On the scale from 1 to 5, there are a half of the answers rate 4 on how they like Junk Food, 17.3% people rate 5, 21.2% people rate 3 and a small number of students vote 1 and 2 This means most of AEP students intake 59 really like Junk Food However, there are still people who do not like Junk Food but they only account for a small percentage, this can be the male students who participated in the survey, they only eat Junk Food when they are with friends or when they do not have other possible choice for a meal in school Junk Food is becoming more popular, many students have already considered it as their favorite meals (mostly female students) This can be explained by three major reasons First is its taste, Junk Food has a great taste that can satisfy anyone However, it may have this taste due to lavish usage of oils, salts and sugar This may cause some serious problems related to health of the consumers The second reason is time Junk Food is easy to be purchased and can be consumed in a short period of time which is a major factor since students always in rush Last but not least is the low and attractive price range to have a Junk Food meal - which makes them became accessible to all students 2.2 Health problems Page | 21 From the survey above, with all that advantages for students, Junk Food still causes many bad effects to human body like obesity, diabetes, heart diseases and various types of skin cancers To fully understand the effects of Junk Food, this study has conducted a few interviews Here are a few examples from these interviews: 2.2.1 Interviews Le Canh Duc 1 Have you ever got any medical problems after eating Junk Food? If yes, what’s that? • Yes, stomach problem After eating snacks, I had to go to the hospital to have an intravenous drip 2 Have you ever gained weight because eating too much Junk Food? • Yes, of course 3 Have you ever got into the situation which your clothes are too tight to be wear? • Yes, I gained weight in secondary school 4 Have you ever bumped into acquaintances and got body shaming because of gaining weight? • Yes, relatives call me Duc Beu and I got motivated to lose weight 5 Have you ever skipped your meals since you’re already ate lots of snacks? • Yes Junk Food makes you full but doesn’t include nutrients 6 Have you ever got problems with the digest system after eating Junk Food? - Yes, I have diarrhea many times 7 Have you ever noticed the differences in your friends/relative appearances (color of the skin, acnes, etc) after he/she ate Junk Food? What do you think about it? • Yes, they have acne 8 Have you ever thought of changing Junk Food into a healthier option? • Yes, junk food is getting more poisonous You need to change to healthier options Tran T Khanh Huyen Page | 22 1 Have you ever got any medical problems after eating Junk Food? If yes, what’s that? • Yes I had stomach issue 2 times 2 Have you ever gained weight because eating too much Junk Food? • usual diet Yes I tried to stop eating for a while then later getting back to the 3 Have you ever got into the situation which your clothes are too tight to be wear? • My face becomes rounder; all the clothes get tighter 4 Have you ever bumped into acquaintances and got body shaming because of gaining weight? • Yes I felt less confident and tried to lose weight 5 Have you ever skipped your meals since you’re already ate lots of snacks? • No I have never done that 6 Have you ever got problems with the digest system after eating Junk Food? • I used to eat at mid-night and ate food that lack of nutrition, after that I got stomach disease 7 Have you ever noticed the differences in your friends/relative appearances (color of the skin, acnes, etc) after he/she ate Junk Food? What do you think about it? • Yes They have acnes, fatter face 8 Have you ever thought of changing Junk Food into a healthier option? • Yes, I follow useful diet menu on the Internet, eat more vegetable From the interviews above, it can find that there are 3 main parts of human body affected the most when AEP students consume a huge amount of Junk Food 2.2.2 Digestive system: First part is the digestive system The human digestive system consists of the gastrointestinal tract plus the organs of digestion (the tongue, salivary glands, pancreas, liver, and gallbladder) Digestion involves the breakdown of food into smaller and smaller components, until they can be absorbed and into the body As far as we concern, Junk Food contains high proportion of carbohydrates, refined sugar, salt, fats and low nutritional value Therefore, Junk food is unhealthy to the digestive system as they slow down the digestion process by making the stomach bloated In order to digest food, Page | 23 stomach needs enzymes and fast food does not have them When food is absorbed by the intestine it requires fiber and water to excrete but they don't have such nutrients which leads to a poor digestion and irritable bowels This is just the first of many dangerous diseases to come like type 2 diabetes, heart diseases, high blood pressure, certain cancers, stroke, high cholesterol etc 2.2.3 Cardiovascular system: Another part that is affected badly due to eating Junk Food is the cardiovascular system This is the system that allows blood to circulate from heart to the entire body, brings nutrients, oxygen, other necessary components to provide nourish A very popular example is diabetes, as Junk Food contains high amount of sugar, eating too much may result in having too much sugar in blood There are 2 types: type 1 and type 2 Type 2 is usually caused by consuming Junk Food This type affects the way the body uses insulin While the body still makes insulin, the cells in the body do not respond to it as effectively as they once did This is the most common type of diabetes and it has strong links with obesity People often get this disease when they become old, but students who consume too much Junk Food can have this disease in a very young age Hypertension, also known as high blood pressure is another dangerous disease caused by consuming Junk Food This disease happens a lot because of a high amount of salt present in Junk Food which can raise blood pressure, so it can cause high blood pressure (hypertension) for years without any symptoms Uncontrolled high blood pressure increases the risk of serious health problems, including heart attack and stroke This type of disease can occur after people become overweight Eating fast food can increase the intake of calories, total fat, cholesterol and sodium, plus sugar from soft drink, eating too much can alter metabolic factors that increase the risk for heart disease, some bad things may happen like stroke, diabetes, heart attacks etc 2.2.4 Appearance and mental: Last but not least is the effects on appearance Junk Food consists of a lot of additives and chemicals which cause skin rashes Junk Food is also a high carb kind of food, this leads to blood sugar spikes and sudden jumps occur in blood sugar levels might trigger acnes Moreover, eating too much Junk Food leads to bloating and puffiness due to retain too much water after absorbing sodium from Junk Food Junk Food contains a lot of fat and sugar while AEP students still eat it too much but without exercising regularly due to tight schedule and just sitting all day to study or to work This slowly builds up fat around body and specially in the belly, thigh, legs, arms and face, therefore they cannot wear old clothes because their body has become bigger due to eating too much Junk Food Moreover, they also become slower, lazier overtime because of the fat increase, this happens over and over until they are obese and cannot lose weight All of these will lead to body shaming, a practice of criticizing people for being too fat, body shaming can Page | 24 come from their friends or even relatives like our interviewee Le Canh Duc People who get body shaming will feel sad all the time, it will affect to their daily life, to their time in school and daily life Students get body shaming always think about what other people think about them, they try to change the way they eat, drop out their favorite food and if those actions do not work out, their mental will be break, this will affect badly to their mental health, their life and may cause major depressive disorder, lower self-esteem and may last for a long time Chapter III Conclusion 1 Summary This research was investigated about the customer behavior in Junk Food among AEP student intake 59 To implement this study, our group collected data from diverse sources of information, we also conducted a survey and interviews on some of AEP intake 59 students After a long period of time of doing research, our group gain back the data-out of consuming Junk food of AEP student intake 59 Analyzing figures from the survey, we reached to the conclusion that Junk Food is quite popular among AEP student intake 59 There are three main reason for them to choose Junk Food as a meal: time factor, taste quality and the reasonable cost On the other hand, by conducting a small interview between AEP students about their experiences of Junk food on health, our group came to a conclusion that Junk Food may cause some of health problems like diarrhea, cardiovascular or appearance changes like gaining weight, having acnes, etc as well as mental instability for being body shaming 2 Limitations Beside the data supplied, there are a lot of blemishes in our investigation Firstly, choosing options in survey of almost students is not cover all the matters Although the research allows people to think as themselves and answer it privately, the period of time for doing the survey is quite short, therefore the number of students participated in the survey is not in its highest peak (only 52 students) Secondly, the research is mainly interested to female students (71.2%) for their eating habits and it also make the research less accurate since it is not included of male’s responders Lastly, the participants save their time by selection one of the available answers or even tick in randomly It leads to the incorrect data of the study 3 Opportunities for other researchers However, the investigation about consuming Junk food of our group was limited by only the area of AEP student intake 59 A suggested for further researchers will be a broaden scope by increasing the amount of student or even teenagers in Vietnam On the other hand, while this research was examined the factors determined consuming Junk food and Page | 25 experiences of participants about Junk food's effect on health Further study should investigate others issue of Junk food such as how can people reduce consuming Junk Food or what are the social ties of eating too much Junk food With a larger number of participants and examining other detail issues of Junk food, other researchers can exploit clearly the causes and effects of consuming Junk food on human life 4 Suggestion 4.1 Preparing food box As a result of the investigation, it can be concluded that AEP students intake 59 choose Junk food because they usually spend all day at school In addition, most of participants live far away from school so that coming back home to have a meal then go to school is the waste of their time They believe that Junk food takes a little time to eat (15-30 minutes) and also there are lots of convenience stores near university But in second part of research, we found out that consuming Junk food had some negative effect on health, especially with some food that are not guaranteed in hygiene quality Therefore, our group believed that preparing own personal lunch box at home and bring it to school is a brilliant method Making their own food can help ensure for the student's health based on safety ingredients, nutritious meal and time factor 4.2 Inquiring application In the modern life, more and more applications allow people to choose food in variety options and delivery directly to campus for students It is convenience for student when they not only have short time break but also delicious since people can decide their favorite taste on each application Moreover, to minimize the effects it can create on health, many diet menus have been created for clients to have a healthier food option It can be easily noticed there are more and more eat-clean programs build around a wide variety of fruits, vegetables, healthy grains but still enough protein for a whole day Following one of these cleanse diets is a good way to stay in shape and prevent risks to our health Page | 26 REFERENCES Ashlesha D & Nancy N (2012) Junk Food in Schools and Childhood Obesity J Policy Anal Manage, 31(2): 312–337 doi: [10.1002/pam.21602] Rivista D E A (2005) Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions Anno LXX, n 2, 2015: 121-138 Retrieved on November 2018 from http://fupress.net/index.php/rea/article/view/18003/16773 Sarika R (2017) What Is Junk Food? Why Is It Bad For You? NDTV Food Retrieved on November, 2018 from: https://food.ndtv.com/fooddrinks/what-is-junk-food-why-is-it-bad-foryou-1772375? fbclid=IwAR1767A3UcDIbqsU_20GPBQCvJ9LbtOJFfiq6F_Jllsd9u-fBr9FS5WdrC0 Wikipedia contributors (2018, November 6) Junk food Wikipedia, The Free Encyclopedia Retrieved on November 2018, from https://en.wikipedia.org/w/index.php?title=Junk_food&oldid=867491428 Page | 27 APPENDIX A Questionnaires: “ A study about Customer Behavior of students intake 59 in Advanced Educational P towards Junk Food consumption” Dear everyone, We are a group in the advanced accounting class in NEU We are conducting a research about the customer behavior of AEP students intake 59 towards consuming junk food The purpose here is to evaluate the facts, then we can give some suggestions for our students Your participant is very important for our success Therefore, could you please spare us a few minutes to complete this following survey? Thank you in advance Main idea 1: Customer Behavior of AEP students Survey question 1 In your thoughs, Junk Food is A sweet stuff like snacks, cakes, candies, etc B food that has high nutrients and low calories like salad C food that low nutritional value like hamburger, pizza, etc D I do not know what it is E Other 2 Have you ever eaten Junk Food A Of course B No, I have never tried before 3 Do you regularly eat junk food? A Never C Usually (5-6 times/ week) B Sometimes (2-4 times/ week) D Everyday E Others 4 What kinds of Junk Food do you usually eat/buy? A Fast food: KFC, Lotteria, McDonald, etc B House-made: Cupcake, Cookies, Korean foods, etc C Packed version: Chocolates, Snacks, Candies, etc D Beverages: Bubble tea, Soft dirk, etc 5 When do you usually eat junk food? A At breakfast B At lunch C At brunch D At dinner E Others 6 In which occasion do you usually eat/buy Junk Food? A Home alone B Special events Page | 28 C Dense schedule E Have to spend all day at school D Discount code available F Others 7 How long does your junk food meal last? A 45 mins 8 Where do you usually buy Junk Food? A Online B Restaurants C Vender stores D Fast food chains E Convenience stores F The nearest store J Others 9 Where do you usually eat Junk Food? A At Home B Working places C On Campus D Public places E Others 10 Who are you usually eating Junk Food with? A Parents B Friends C Siblings D Girlfriend/ Boyfriend E Only me F Others 11 How much do you usually spend on a Junk Food meal? A Low-price: 100.000VND D Others 12 What is your standard of buying Junk Food? A Cheap price B Just randomly C Convenience D The taste of its E Others Main idea 2: Effects of Junk Food on Health Interview question 1 Have you ever heard about someone who eats junk food and gets food poison/ allergy? 2 Have you ever had skin problems (acnes) after eating lots of junk food? 3 Have you ever gain weight because eating too much junk food? 4 Have you ever had tooth decay, or any tooth problems related? 5 Have you ever eaten food just because you’re sad and sorrow? 6 Have you ever noticed that your aging revolution’s fasten if you consumed a huge amount of sugar? 7 Have you ever thought of changing junk food into a healthier option? Page | 29 B Graph Have you ever eaten Junk Food? Page | 30 Page | 31 Page | 32 Page | 33 Page | 34 Page | 35 ... Purpose…………………………………………………………………………4 1.3 Popularity………………………………………………………………………4 1.4 Research question………………………………………………………………5 1.4a Research methods………………………………………………………………5 1.5 Literature review……………………………………………………………….5... Customer Behavior ……………………………… ………………6  Previous research? ??……………………………………………………….….….6  Major finding abstract……………………………………………………….…  Remainder of the report? ??…………………………………….……………… Chapter II: Main... habits 1.3 POPULARITY The area of research is narrowed down within National Economic University, particularly in Advanced Educational Program The main object in this research is AEP Students intake