Mission & Vision 1.1 Positioning: Become the biggest electronic products live search and review Web2.0 site in China 1.2 Value Proposition: •Live search with guides •User generated content •Mobile phone querying products review •Price comparison •Product Yellow Page (software, book) Company Description: 2.1 Who we are: We are an electronic products live search and review website 2.2 Where we are: We will land in Zhong guancun Beijing Because there is the latest electronic products information and it covers all over the country compared with the other cities like Shanghai and Shenzhen 2.3 What we do: • • • • • To provide the users with products live search with guide To let users generate the content by themselves To send the products reviews to the users’ mobile phone once they query To compare the prices of different e-commerce websites To publish product yellow page software and books 2.4 Why we start up: (1)The timing is appropriate : Now Web2.0 is spreading all over the world, every new start-up is trying to find the way to make miracle from this trend Youtube made it, Myspace made it, Facebook made it and we can also make it in the near future Because in China, this concept is still very new and no big success Web2.0 site comes up, especially the same type website We can see that our website is the first one in China (2)The need for the users: Users think that it is very difficult to find the electronic products information online through the search engines like google or yahoo and the professional electronic products forum like PConline or IT168 So our website with live search and users generated products reviews emerges with this time Product &Services 3.1 Product: This website can be divided in to two parts: one is the live search and the other is the products review community The search is made up of search in this site and search with guide 3.2 Services: (1) We will provide the real person guides to help the users find the information they want This is the alternative function the users could choose whether they need the guide help They just need to type the name of the product, and then click the search with guide, our real guide will come out to chat with the user and guide him to know about the product (2) We will send the products reviews and the average prices to the users’ mobile phone once they want to check the product’s information They just need to type the name and type of the product and send to the assigned number and then our website will reply with the detail information mentioned above (3) We will compare the product’s prices of different e-commerce websites (4) We will collect the information from our database to make the electronics product guide dictionary and guide books (5) Virtual Lab: according to the user’s reviews towards the product, in a flash-based webpage, the product will be made of two side one id the positive reviews in red and negative reviews in dark And this is increasing with the reviews from the users This is an illustration of the review of the product in very vivid way to help the users know about the goods quickly The products are updating every minute 4.Industry Analysis 4.1 About WEB 2.0 Web2.0 is the second generation of internet based services that let people Collaborate and share information online in a new way The core feature of Web2.0 is that the users are information receivers as well as information providers, which can provide a perfect platform for information exchanges 4.1.1 The principles of Web 2.0 : •Web as platform, reach out to the entire web not just the center •Harnessing collective intelligence, turning the web into a kind of global brain •Data as the driving force •Operations must become a core competency and users must be treated as co-developers, in a reflection of open source development practices •Lightweight programming models to build loosely coupled systems and allow syndication •Software above the level of a single device i.e not limited to any specific platform, technology and devices •Rich user experience i.e enabling user to use web as a medium to collaborate, classify and editing, etc Threats •easy to copy •the network infrastructure is relatively backward •competitors: PC online.com 186.com have set up a successful paradigm and attract many users which are also our target consumers Revenue Model Advertising: We can make advertisements for the target electronics production companies If the users search the products and the related ads will come out on the right of the search results page Just like the Google’s Adsense And if the users go to the products review page the ads will appear in the form of banner on the top or the left SMS Querying: The users need to pay for 1RMB for once product review query And we will cooperate with the telecommunication operators and the share normally will be 7/3 We got Advanced Guide Charge: Our live guide service will be divided into to parts: one is for free and in this situation the guide just provides the outside useful links to the users And the other is for charge Our expert guides will help you from their personal experience to know more about the product We roughly decide to charge once for 1RMB just the same with the SMS querying And 10 times will be bundled into one package, the users can pay for it though 大大 in our website • 54% users are willing to pay for the advanced consultant service » The information users need from the live guide Cooperate with e-commerce websites: Just like Douban.com which recommend the books to the online book stores and then get the commission 10% from those stores once the buying process is done and this will not charge extra money for the users We can also cooperate with the e-commerce websites and we will compare the prices listed for all those sites and let the users choose what they want Design & Development Plan 用用用 用用用 用用用 用用用 … 用用用 n 用用用用用 Web 用用 用用用用用 用用用用用 用用用用 用 用 用 用 用 用用用用用 用用用用 SQL 用 是 是是是是 是是是是是是 是 是是是是是是 是是是是是是 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Software above the level of a single device • Lightweight user interfaces, development models, and business models 4 About ‘Public Evaluation Website’ •A ‘Public Evaluation Website” is ‘a third... provider of electronic products • The Second hand market of electronic products 6 Market and Sales Plan Promote our website: •Put advertisements in popular electronic product magazines such as 大大大大大大大大大大大大大大大大大大大大大大... provide electronic product live search engine for them •Online advertisement in popular electronic business website such as taobao or ebay •Put advertisement in the advertisement brochure sent out