Phân tích Vai trò chiến lược doanh nghiệp The role of strategy for business Business strategy plays an important role for the existence and development of each enterprise A good business strategy will produce a good direction for the business, the business strategy can be considered as a guide for businesses leading the way in the right direction Business strategy brings many benefits to the enterprise its importance is reflected in the following aspects: • Business strategy helps businesses orient its activities in the future by analyzing and forecasting business environment Business activity is always subject to the influence of external factors and internal Business strategy to help businesses both proactive flexibility to adapt to the fluctuations of the market, while also ensuring that business operations and development in the right direction That can help businesses to strive for the goal of improving its position in the market • Business strategy helps businesses seize the opportunities as well as a full range of risk for the development of enterprise resources It helps businesses exploited and rational use of resources, promote the strength of the business • Strategic create orbit operations for businesses, helping business associates are individuals with different interests together towards a common goal, and business development It creates a close link between staff and between managers and staff Thereby strengthening and further enhance the enterprise's internal resources • Business Strategy is a tool of effective competition now In the conditions of globalization and economic integration now makes the influence and mutual interdependence between business enterprises Process itself has created fierce competition between firms in the market In addition to the competitive factors | Trang such as price, quality, advertising, marketing, businesses still use as a strategic business tool to compete effectively So can see the obvious benefits when businesses get the right strategy and methodology, these benefits can be achieved through the performance of enterprises applying business strategies in specific: + If it’s reach an agreement between the organization's environmental strategy, structure and process of it will create a positive effect on business performance + Benefits of strategic management has been tested in a variety of industries, with a variety of companies with different scopes, can summarize the three most basic point, is that: - Do clearer strategic outlook for the company - Focusing more precisely on the significance of strategic importance - Improved awareness of the rapidly changing environment However, to achieve effective, strategic management always need a formal process, and it can start with the question: - Where are business? - If nothing changes , how will business go anywhere after year, years, years, years or 10 years? The answer of strategic management can be accepted or not? - If the answer is not acceptable, need to perform administrative actions specific? (adjusting) risks and considerations that need to be concerned In short, strategic management in business is not a new concept for enterprises in recent years, but in its production activities are considered key to bringing business to success In the fact that, There are many small businesses have the right business strategy that achieves success, surpassing competitors and make their position in the marketplace Specifically for Quang Trị Trading One Member Limited Company Introduce about: | Trang Quang Trị Trading One Member Limited Company formerly known as Dong Ha Trade Company, Establishment in May,1973, to January, 1993, Quang Tri trading was establishment on a consolidated basis Dong Ha Trade Company and Quang Tri General Trade Company, establishment of Trading Company of Quang Tri According to the approval of the Prime Minister (Decision No 139/2005/QD-TTg on June, 13 th, 2005), The company retained the 100% owned Enterprise State: QUANG TRI TRADING ONE MEMBER LIMITED COMPANY (SEPON GROUP) Distribution Network Thailand consumer is formed with the advent of the first at Quang Trị Trading One Member Limited Company branch, Economic Zone in Lao Bao SECA on 11/1996 Following the formation of the unit member company: Company Branch in Ho Chi Minh City, at An Giang province, Global Import and Export branch, SePonmart supermarket Now, the company is being importer and exclusive distributor of consumer products from Laos and Thailand • The product line of high quality plastic of JCP • Plastic Products of Pioneer • Cosmetics of LION • Cosmetics of Cussons • Product of Beer Laos company Representatives of the Company is working with J.C.P Plastic Ltd ( Thailand) And other consumer products fromThailand as Con So fish sauce, Lactasoy soy milk, … | Trang Currently, the products imported by the Company and distribution were present in a number of cities and in be the major supermarkets as: Coopmart, Maximart, Consumer Thailand imported by company and it’s Intimex Supermarket,… Distribution Network Thailand consumer goods expanded with extensive retail network across the introduced in SePonmart supermarkets country QUANG TRI TRADING ONE MEMBER LIMITED COMPANY BRANCH AT LAO BAO SPECIAL TRADE ZONE Adress: KM 81, route no.9, Lao Bao center, Huong Hoa district, Quang Tri Province Telephone: (+ 84) 533 777 173 - (+ 84) 533 777 796 Fax: (+ 84) 533 877 831 Email: seponminimart.LB@sepon.com.vn Previous trends stiff competition in the market both at home and abroad in the context of global integration, application business strategy at the company in business activities is an important issue and urgently needed in economic conditions and the current business environment of Vietnam now, more than ever, the business strategy and the best implementation strategy consistently become important, meaningful survival now Recognizing the importance of strategic business leadership the company has seriously evaluated the strengths and weaknesses of the company to provide business strategy best suited for your business Strengths: | Trang - As one of the first supermarkets in Vietnam to develop and provide Thailand consumer - As a member unit of Quang Trị Trading One Member Limited Company, with 100% state long-commerce platform, supermarkets have many advantages and support from the parent company in terms of capital, brand and management experience - In the past year, business activities of supermarkets always effective, continuous increasing revenue and profit growth rate after year always met and exceeded higher than last year - Product diversity about models, originating clear quality assurance, to meet the diverse needs of customers - The company is importing and distributing consumer exclusive products from Laos and Thailand Weakness: - HR can not meet the quality and speed of system development - Disadvantage geographical location: due to the poor central province should contact commercial opportunity not as convenient as the other Ha noi or Ho Chi Minh center Opportunities - Nowadays, the average income of people is increasing rapidly, along with suppressing the toad markets, traditional markets of this state are favorable conditions for the development of powerful supermarkets The changing consumer buying habits from the sidewalk into the roadway and commercial center supermarket is inevitable -With people's increasing life lift people interested in health tend to lead to more consumers use high quality products and ensure safety requirements, it is very convenient for intrusion Thai goods higher quality, safer alternative to Chinese goods - Accompanying the development of information technology customers can exploit, explore product through internet here is a great opportunity for | Trang Seponminmart in advertising and promotion for the product category of your business Risk: - The fierce competition in the retail sector is growing because large corporations like Metro, Bic C, Tesco, Carrefour and Wal-Mart flourished in Vietnam, other companies not have many opportunities financial capacity, experience, technology does not keep the "big" Although, Seponminimart was born in Vietnam but before the supermarket has some weaknesses compared with competitors about: network, about the application of information technology and electronic commerce, human resources, weak infrastructure than… - Due to the fierce competition when Vietnam joins the WTO, there is a high risk that the company small, traditional shops out of business or closed - Especially largest retail group Central Group of Thailand is about to launch supermarkets in Hanoi Robins and proceed to the Ho Chi Minh City - Increased operating costs make retail profit fell - Faced with the risk of the exchange rate by 100% Seponminimart products are imported from Thailand Competitors: Despite being one of the first supermarkets in the area of consumer goods in Vietnam, Thailand, however in the current times of economic opening of small private businesses as well as large supermarkets are also branded expand and diversify its business sector every item Thailand should now appear in most retail outlets and major supermarkets, this creates significant competitive pressure on customer systems specialist Thailand of Seponminimart Typically at Quang Tri province has many supermarkets and trading businesses move to Thailand many sources can be imported from Ho chi Minh and Ha Noi city as: Quang Ha supermarket (Dong Ha city), Coopmart Dong Ha supermarket, Tan Tao business, An Phat business (Ha Noi), Dai Thinh business… in addition to a significant number of small businesses according Thailand imports topped $ main or sub topped $, traders also wholesale and retail nationwide | Trang With the pressure of such stiff competition Seponminimart also have certain advantages compared with rivals such as experience in trade relations with Thailand, have long brand than its competitors in the Thai consumer goods, has built the basic chain system supply of goods to meet diverse enough to serve the needs of their business strategy In the first phase development is due the first business enterprise in the field of business should hang Thailand has many advantages , the direct competitor in the field so not many business activities of the company strategy has not yet been valued in accordance with the role and benefits of adopting this strategy at the company operates mainly instinctive and emotional needs that particular item and then bring major benefits brought in business No strategic importance in the development of resources such as manpower , distribution systems , supply chain strategy , especially science and technology applied in the management of the company supermarket chain Consequently, companies face many difficulties in controlling the activities in the area as well as the supermarket chain on most other provinces control problem of supply chain and inventory volume inventory ( lack of strategic application of information technology in an inventory of imported goods - production and inventory) , not have a strategy for human resources personnel should not meet with the development of the company , especially the staff of high quality such as: lack of personnel with experience in international trade and international payments , lack of qualified personnel to apply modern information technology ( application of IT is almost mandatory in the management of Business Manufacturing Contract for business enterprises supermarket) In addition to the appearance of competitors, the Company encountered many confused about the direction of strategic commodities and the development and expansion of the company's supermarket chain In short without the right strategy or strategies but they did not appreciate the importance and the impact of the strategic activities of the company such as a person walking down the street without identifying yourself go, the where, despite any crowd (and market competition) pushed in any direction they move in that direction If you | Trang go on like that forever theater will not grow naturally and then enterprise will no longer be "the pioneer" in his field again In order to strengthen the position as well as meet new needs in the business of the company in the context of economic integration with the fierce competition, particularly in the retail sector with several large competitors both domestic and foreign corporate leaders have proposed strategies for the company between now and 2016 - Specific strategies: - "Takeoff strategy" the period from 2012 to 2016 and vision to 2020 stick to two motto, is that: - Take the development of qualified human resources and high quality make the breakthrough (Focus on human information technology, communications and international trade) - Get to market quickly and in water firm to gradually expand into regional markets and global processes that determine (IT as a bridge, the door to implement this guideline) Along with the motto above two, three basic viewpoints should firmly grasp, emphasizing the development and deployment "takeoff strategy" is: - Moving from developing strong width to depth; from quantum to quality; enhance the efficiency, productivity - Effective utilization of external resources (satellite units and the units of the product supply chain as well as the supply of goods and technology transfer software) to strengthen internal resources MP to become the core and mostly, external force plays an important role - Promoting active and creative in all business activities in accordance with market flexibility, improve competitiveness throughout the system especially in the field of E-Commerce Action plan and specific targets: | Trang - Completing and e-commerce development - In 2014 continue to improve and enhance the sales management software in the supermarket system of JSC Seponminimart by Digitech unit and provide transfer - Improving the performance of the system, can be flexible coordination between database models concentrate or disperse: - With supermarket chain systems in different geographic locations, meet unrestricted exchange of data points in the central office in the management of products imported goods as well as human factors (using database systems focus or disperse) - Minimize costs when applicable coordination between local supermarket chains as well as coordination of support satellite units - The transfer of qualified personnel in international commercial transactions, IT experience Organize separate into parts in order to meet the requirements of ecommerce - Focus on improving the quality of communication and promote products and services via the Website in order to maximize the benefits brought by Websie HR: - Established analytical laboratory market assessment, competitor in a professional manner with enough manpower to meet the needs of the system Ability to capture sensitive information quickly to make appropriate strategic and in timely - Completing the training system, focused vocational training uniform and professional skills as well as commercial activities Information Technology CBVN at all levels in the system, improving the quality of staff clerk, desk stand international cooperation in trade skills training, information Technology and Communications, guaranteed to provide qualified human resources and high quality - There are policies and remuneration to attract talent, special incentives for qualified people, capabilities and experience to the position and favorable conditions in the business sectors of the company | Trang The fact that: - After you have specific strategies identified company goals more clearly this has attracted a lot of business partners as well as the quality of human resources in the field of business in Thailand Vietnam contributes to diversity and species richness commodities market response - There are specific strategies that have contributed to the planning of production and business activities of the company all the way easier Actual deployment plan without implementing the strategic plan that almost faced many difficulties the success of the plan depends heavily on strategy An action plan that builds on the basis of a proper strategy is always feasible than an action plan based merely on subjective desire of the plan set out - Having the right strategy to help enterprises more actively in production and business activities, ability to capture timely, flexible in implementing development strategies in the context of changing business conditions is complex factors important in the success and development of the enterprise Because any plans also contain the risk arising unforeseen, potentially delaying or destroying plans Therefore, enterprises should prepare plans and plans to deal with unexpected incidents that may occur, to decide quickly through a fast alternative strategy, is ready to meet the new situation The strategic benefits that it brings a lot but in the framework of the article I just mentioned and analyzed a number of benefits from the strategy of how the business will not have a strategy and the business will be stars My personal opinion through the preliminary analysis on the three most basic benefits of the strategy is to give businesses: - Strategies to help businesses target more clearly, this will attract similar ideas - and similar interests in the entire manufacturing operations of the company Strategies to help businesses get all the planned activities and certainly more - feasible Strategies to help businesses be more active in all areas relating to activity of business 10 | Trang References to articles: • • - http://qvcorp.com.vn/chien-luoc-cong-ty 1-2046 - http://sepon.com.vn - Other documnet 11 | Trang ... methodology, these benefits can be achieved through the performance of enterprises applying business strategies in specific: + If it’s reach an agreement between the organization's environmental strategy,... supply of goods to meet diverse enough to serve the needs of their business strategy In the first phase development is due the first business enterprise in the field of business should hang Thailand... the system especially in the field of E- Commerce Action plan and specific targets: | Trang - Completing and e- commerce development - In 2014 continue to improve and enhance the sales management