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Internet marketing

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Internet marketing

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1 CHAPTER 1 INTRODUCTION TO INTERNET MARKETING Key concepts What is internet marketing, history and pioneers of internet marketing, today’s internet marketing context, with a specific focus on the South African landscape, future trends, how the tactics taught in this textbook fit together. GetSmarter | Internet Marketing Textbook CHAPTER 1    CHAPTER 1 CHAPTER 1: INTRODUCTION TO INTERNET MARKETING 1. Introduction                                                                    CHAPTER 1 CHAPTER 1 2. What is internet marketing?                                                                                           3. The origins of internet marketing 3.1 The birth of the internet                                                 CHAPTER 1                               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                                                                      The dotcom phenomenon                                                CHAPTER 1    The rise of the social web                                                                                                                               CHAPTER 1 CHAPTER 1 3.3 Success stories 3.3.1 Hotmail links its users                        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                     CHAPTER 1 3.3.3 Blair Witch leverages viral marketing                                             3.3.4 District 9 sweeps social media                                           CHAPTER 1 CHAPTER 1         4. Internet marketing today                                                                         4.1 Global trends                                                               . INTRODUCTION TO INTERNET MARKETING Key concepts What is internet marketing, history and pioneers of internet marketing, today’s internet marketing context,.  3. The origins of internet marketing 3.1 The birth of the internet 

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