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This is a market report of the Vietnamese market which Starbucks Company aims to enter in order to expand the global market.Overall, the Vietnamese market is a potential for Starbucks because of some primary reasons. Firstly, the company has much inside strength, such as good market share, strong financing and quality of products. Secondly, Starbucks’ market is large, and the Asian market has the highest increase in revenue, which is a good side for the company. Thirdly, the company sees that most microenvironment and macroenvironment are beneficial in order to enter the Vietnamese market.