Berliner balanced scorecard customer perspective

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Berliner balanced scorecard  customer perspective

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... to read more Berliner Balanced Scorecard: The Customer Perspective From customer profit contribution to customer cash flow Customer cash flow calculation       Customer sales     - Customer sales... Berliner Balanced Scorecard: The Customer Perspective From customer profit contribution to customer cash flow 2 From customer profit contribution to customer cash flow The calculation of the customer. .. Clausen and Martina Lukowsky Berliner Balanced Scorecard: The Customer Perspective Download free eBooks at bookboon.com Berliner Balanced Scorecard: The Customer Perspective 1st edition © 2008

Ngày đăng: 11/09/2018, 11:34

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Mục lục

  • 1 From product-to customer profit contribution

    • 1.1 Product- versus customer-based calculation

    • 1.2 Activity-based costing

    • 2 From customer profit contribution to customer cash flow

    • 3 Calculated investment summary of the customer value

      • 3.1 Determining the adequate target rate

      • 3.2 Field of application for the customer value and interpretation of the results

      • 4 The index hierarchy of the customer perspective

      • 5 Combining the shareholder value and the balanced scorecard

      • 6 Conclusion and outlook

      • List of Sources:

      • Endnotes

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