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An introduction to business research methods

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An introduction to business research methods

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... 137 An introduction to Business Research Methods Research problems and questions and how they relate to debates in Research Methods 1 Research problems and questions and how they relate to debates... 10 An introduction to Business Research Methods Research problems and questions and how they relate to debates in Research Methods But there is another hat, that of manager, research consultant... eBooks at bookboon.com 12 An introduction to Business Research Methods Research problems and questions and how they relate to debates in Research Methods Business research can also be conducted at

Ngày đăng: 11/09/2018, 11:34

Xem thêm: An introduction to business research methods , 4 Key differences between qualitative and quantitative research methods and how and why they may be mixed, 4 Strategies to ensure ethical issues in business research are addressed appropriately, 3 Identify and use a range of probability and non-probability sampling techniques, 5 Understand and assess representativeness of samples and generalisability from samples, 2 Anticipating how the research design is affected by data collection and analysis tools, 5 Choosing appropriate ways to present data through charts, tables and descriptive statistics, 7 Measures of Correlation – the correlation coefficient, 2 Appreciate and overcome the difficulties associated with questionnaire design, 4 How to design, pilot and administer questionnaires, 2 Why forecasting is not widely covered in the business research methods literature, 3 The differences between writing a report for a business audience and for academic purposes

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  • 1 Research problems and questions and how they relate to debates in Research Methods.

    • 1.1 Chapter Overview

    • 1.2 Introduction

    • 1.3 The nature of business research

    • 1.4 What kind of business problems might need a research study?

    • 1.5 What are the key issues in research methods we need to understand?

    • 1.6 Questions for self review

    • 1.7 References for this chapter

    • 2 Putting the problem into context: identifying and critically reviewing relevant literature

      • 2.1 Chapter Overview

      • 2.2 How does literature relate to research?

      • 2.3 what kinds of literature should we search for?

      • 2.4 Effective literature searching

      • 2.5 Critical analysis of literature

      • 2.6 Using Harvard referencing style

      • 2.7 Questions for self review

      • 2.8 References

      • 3 Choosing research approaches and strategies

        • 3.1 Chapter overview

        • 3.2 Different perspectives of knowledge and research which

        • 3.3 Identify differing research paradigms for business

        • 3.4 Key differences between qualitative and quantitative research methods and how and why they may be mixed

        • 3.5 Criteria of validity and reliability in the context of business research

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