... What is Competitive Identity? Why branding has a bad brand What is a brand? Brand management and the nation Country of origin effect Public diplomacy Marketing and governance Why the age of Competitive. .. based on their own understanding of the word, and there is little communication The concept of Competitive Identity uses the idea of brands and branding in a specific way that is rather different... Competitive Identity Brand- informed policy The virtuous circle of Competitive Identity Propaganda and Competitive Identity Belligerent branding 25 25 27 28 30 31 34 37 41 43 46 54 56 59 Understanding