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Presentations in action~80 memorable presentation lessons from the masters 2011
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Xem thêm: Presentations in action~80 memorable presentation lessons from the masters 2011 , Section I. Content: The Art of Telling Your Story, Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value, Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite, A Case for Case II: Serif or Sans: Font Design in Presentations, Nonverbal Communication: Look Them in the Eye, Liddy Dole and Person-to-Person: From Law School to the Republican National Convention, A Lesson in Listening from Barack Obama: How to Handle Multiple Questions, The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal, Right or Left: The Deep Roots of Human Preferences, The House That Jack Built: Make All the Parts Fit
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Mục lục
Title Page
Praise for Presentations in Action
Copyright Page
Dedication
Contents
Introduction
Section I. Content: The Art of Telling Your Story
1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
2. Obama and You: The Most Persuasive Word
3. The “So What?” Syndrome: ... and How to Avoid It
4. Beware of Jokes: Dispelling a Common False Belief
5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7. Presentation Advice from Mark Twain: Brevity Takes Time
8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
11. How Long Is Too Long?: When in Doubt, Leave it Out
12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
14. Getting to “Aha!”: The Magic Moment