The upside down guide to writing for the press

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1 The inverted pyramid
2 How do we define News?
3 The painful birth of a press release
5 What can I put into a Press Release?
6 Getting the picture?
7 Journalists’ pet hates – and some ways to avoid them
8 PRINT versus DIGITAL – What price conventional Press Relations in the Twitter age?
9 Writing for the Web and other electronic media
10 LANGUAGE: Confusion reins: or should that be reigns?
11 Summing Up

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