Mục lục

  • Preface

  • 1 Introduction

  • 2 Reading Behaviors in the Real World vs Online

    • 2.1 Introduction.

    • 2.2 5 Major Differences Between Online Writing and Print

    • 3 The Keys to Understanding Your Audience.

      • 3.1 3 Questions to Address with Your Writing

      • 3.2 Communication Triangle

      • 3.3 Who Are You Writing To? Creating Reader’s “Avatar”

      • 3.4 Writing With Purpose

      • 3.5 Who Are You? - Finding Your Voice

      • 4 How to Create Connection with Your Readers

        • 4.1 Reasons to Connect with Your Readers

        • 4.2 3 Infallible Steps to Creating Instant Connection

        • 4.3 Golden Ratio of Trust: Give First

        • 5 Writing for Web

          • 5.1. 9 Guidelines for Effective Online Communication

          • 5.2 Writing for People and Search Engines.

          • 5.3 What is SEO?

          • 5.4 Why SEO Techniques are Making Writing Profitable?

          • 5.5 How to Optimize Your Content for Search Engines?

          • 6 Intelligent Creation of Micro-Content

            • 6.1 6 Rules for Creating Eye-Catching Headlines

            • 6.2 Do’s and Don’ts of Headlines.

            • 6.3 20 Best Headline Formulas That Work

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