30 minutes to write a marketing plan

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30 minutes to write a marketing plan

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... Writing 30 Minutes to Master the Internet 30 Minutes to Make the Right Decision 30 Minutes to Prepare a Job Application 30 Minutes to Write a Business Plan 30 Minutes to Write a Marketing Plan 30 Minutes. .. sales Internal market research As well as external market research, your company has a wealth of data that is invaluable in the preparation of a marketing plan There is likely to be so much data... which can be set in isolation The plan for the company comprises a number of sub-plans including the overall company marketing plan 30 Minutes to Write a Marketing Plan which need to be agreed and

Ngày đăng: 28/04/2018, 08:30

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Mục lục

  • Contents

  • 1 What is Marketing Planning?

    • What is selling?

    • What is marketing?

    • What is marketing planning?

    • Stages in the preparation of a marketing plan

  • 2 Situation Analysis

    • The marketing audit

    • The marketing environment – market research

    • Internal market research

    • What is market segmentation ?

    • Information checklist

    • How to present the figures

    • SWOT analysis

  • 3 Objectives, Strategies and Action Plans

    • What is a marketing objective?

    • The product portfolio

    • Relative market growth rate and share

    • Gap analysis

    • What is a marketing strategy?

    • Pricing strategies

    • Action plans

  • 4 Distribution, Promotion and Budgets

    • The distribution plan

    • The advertising and promotions plan

    • Costs and budgets

    • Budgeting for the cost of a marketing plan

  • 5 Writing the Plan

    • Contents list

    • Introduction

    • Executive summary

    • Situation analysis

    • Marketing objectives

    • Marketing strategies

    • Schedule of what, where and how

    • Sales promotion

    • Budgets and the profit and loss account

    • Controls and update procedures

  • 6 Presenting the Plan, Follow-up and Revision

    • Presenting the plan

    • Follow-up and revision

    • Conclusion

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