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30 minutes to write a marketing plan

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30 minutes to write a marketing plan

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Ngày đăng: 28/04/2018, 08:30

Xem thêm: 30 minutes to write a marketing plan

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Contents
1 What is Marketing Planning?
- What is selling?
- What is marketing?
- What is marketing planning?
- Stages in the preparation of a marketing plan
- 2 Situation Analysis
  - The marketing audit
  - The marketing environment – market research
  - Internal market research
  - What is market segmentation ?
  - Information checklist
  - How to present the figures
  - SWOT analysis
  - 3 Objectives, Strategies and Action Plans
    - What is a marketing objective?
    - The product portfolio
    - Relative market growth rate and share
    - Gap analysis
    - What is a marketing strategy?
    - Pricing strategies
    - Action plans
    - 4 Distribution, Promotion and Budgets
      - The distribution plan

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