... aspects of public management – strategic planning and management, personnel and performance management, financial management and managing external constituencies, as well as management in developing... different from one based on management and there are continuing and unresolved tensions between the two views However, there is more involved than merely a change of name Once the conception of management. .. minor then ministrare, meaning: ‘to serve, and hence later, to govern’ Management comes from manus, meaning: ‘to control by hand’ The essential difference in meaning is between ‘to serve’ and ‘to