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Ngày đăng: 16/04/2018, 16:37

4.2 Tính cạnh tranh ngành 4.2.1 Đối thủ tiềm ẩn Đối thủ chưa có mặt thị trường Việt Nam tương lai xuất xâm nhập vào Việt Nam kinh doanh loại mặt hàng sản phẩm công ty Ngày 8/9/2016, thị trường Việt Nam sôi động hẳn lên Zara đặt cửa hàng Vincom Đồng Khởi, Thành phố Hồ Chí Minh Các tín đồ thương hiệu thời trang đến từ đất nước Tây Ban Nha mua trực tiếp sản phẩm Zara Việt Nam mà không cần mua qua trung gian, mua online hay tận nước để có đồ u thích Tiếp bước thời trang Zara, “đại giạ” bán lẻ thời trang jHjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj 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H&M đặt chân Việt Nam hãng thời trang Nhật Bản Uniqlo riết tuyển dụng nhân để đặt chân vào thị trường Việt Nam đầy tiềm năng, có khả Uniqlo chọn Thành phố Hồ Chí Minh nơi mở cửa hàng vào mùa thu đông năm Đây một thủ cạnh tranh tiềm ẩn Zara thương hiệu Uniqlo có phong cách tối giản, có chất lương tốt giá phải chăng, người tiêu dùng ưa thích tính đa năng, dễ ứng dụng, thị trường Nhật Bản Uniqlo có 700 cửa hiệu dải khắp, tính nhiều nước thị trường châu Á giới Zara có đến 2000 cửa hàng Hay Forever 21 có nhiều động thái chuẩn bị để có mặt Việt Nam vào năm sau Foreverj 21j có mặt hầu hết quốc gia giới xây dựng đế chế lớn mạnh với 480 cửa hàng Thứ hai, đối thủ có mặt thị trường Việt Nam kinh doanh sản phẩm khác với công ty tương lai kinh doanh sản phẩm công ty => Cường độ cạnh tranh 4.2.2 Quyền lực thương lượng nhà cung ứng khách hàng  Quyền lực thương lượng nhà cung ứng Zara thu mua nguyênjjjjjjjjjj liệu đầu vào từ nhiều nhà cung cấp Tây Ban Nha, Ấn Độ, Morocco nước Trung Đông với trợ giúp văn phòng Bắc Kinh, Bacelona, Hồng Kơng nhân viên trụ sở Khoảng nửa số vải mua tình trạng chưa nhuộm để thay đổi linh hoạt mùa thời trang Rất nhiều công ty mong muốn chuỗi cung ứng phải có mục tiêu hàng đầu giảm chi phí Còn với Zara, chuỗi cung ứng phải hoạt động với tốc độ tối đa, để từ gia tăng doanh thu bù đắp vào chi phí nhân công, vận chuyển đồng thời đảm bảo thỏa mãn khách hàng   Quyền lực thương lượng khách hàng => 4.2.3 Sản phẩm thay => 4.2.4 Các đối thủ cạnh tranh => 4.2.5 Các bên liên quan khác => ... đảm bảo thỏa mãn khách hàng   Quyền lực thương lượng khách hàng => 4.2. 3 Sản phẩm thay => 4.2. 4 Các đối thủ cạnh tranh => 4.2. 5 Các bên liên quan khác => ... kinh doanh sản phẩm công ty => Cường độ cạnh tranh 4.2. 2 Quyền lực thương lượng nhà cung ứng khách hàng  Quyền lực thương lượng nhà cung ứng Zara thu mua nguyênjjjjjjjjjj liệu đầu vào từ nhiều... chọn Thành phố Hồ Chí Minh nơi mở cửa hàng vào mùa thu đông năm Đây một thủ cạnh tranh tiềm ẩn Zara thương hiệu Uniqlo có phong cách tối giản, có chất lương tốt giá phải chăng, người tiêu dùng
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