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Ngày đăng: 15/04/2018, 10:50

Cung cấp bản kế hoạch kinh doanh hoàn chỉnh cho môn học Tiếng anh kinh doanh. Các bạn sẽ sử dụng nó cho bài thuyết trình. Nhóm chúng tôi đã rất cố gắng và sửa chỉnh chu cho bài thuyết trình này. Trong này cung cấp mô hình của một quán cà phê. Bạn có thể dựa vào đó để triển khai các mô hình tương tự. -BUSINESS PLAN OF COFFEE SHOP Group Members Huỳnh Thị Tuyết Châu Lê Thị Thùy Linh Trần Thị Ly Phan Thị Cẩm Tú Đoàn Thị Ngọc 1.Introduce company Business plan Challenges 1.INTRODUCE COMPANY About Us The creation of a unique, innovative atmosphere that will differentiate Spot café from other local café It has always been quality We are passionate about ethically sourcing the finest coffee beans and roasting them with great care VISION AND MISSION Vision • • To create a unique and innovative environment that will differentiate it from the other local café To create the best coffee and bakery items at affordable price Mission • •       To provide a friendly, comfortable atmosphere where the customer can receive The best coffee and bakery, quality service and entertainment at affordable price GOALS AND STRATEGY Short-term goals: Use the quality of our service and product to soon become well- known by many people Long-term goals: Expand this business to other locations Strategy: Work hard to have the besttasting coffee, treats, and service in city and surrounding areas 2 BUSINESS PLAN LOCATION The café is located at Chau Thi Vinh Te Street, Da Nang City It will be open from Monday to Sunday at 07:00 A.M to 11:00 P.M PRODUCTS Espresso Drinks Coffees Hot/Cold Hot         Other Drinks                             Americano Cappuccino Latte Mocha Macchiato Black Coffee Daily Brew Organic French Roast World Tour Blend Bakery Hot/Cold     Hot Chocolate Tea Croissants and Bagels Brownies and White and Chocolate Cookies Milk Pie and Cakes Blended Ice Coffee Muffins SWOT ANALYSIS Strengths Weaknesses - Reasonable prices - New business - Wide variety of coffee and drinks - No reputation Opportunities - Job opportunities for many unemployed people like students, catering Threats - The Coffee House, Royal Tea And other local cafes COMPETITIVE STRATEGY DIFFERENTIATION Providing the best environment in Da Nang as compare to the other café We also provide the internet facilities and watching movies with projector FREE COST LEADERSHIP Our prices are lower to the prices of others café in Da Nang We maintain to keep our customers in their price, which most of them are students   FOCUS Our café focused on prices and different flavors We are providing lower price of different products as compare to the other café and also providing the different flavors which are not available in another café at Da Nang MARKET ANALYSIS TARGET MARKET Out target market will be anyone who enjoy coffee but we will mainly target people age 15 and older, both male and female COMPETITION MARKET TRENDS Our competitor would be Coffee House, Coffee is the drink of choice for many Royal Tea,…The major competitor is people across the world college cafes in nearby vicinity, since it is Millions of people rely on their one of the famous and cozy place to enjoy morning fix to get going for the day coffee STAFF Physical Training Work in the long time Good - looking Talking Skill Nimble Smile Manners Skills Training Familiar with the Use some of the machines product Coffee culture Decorate the inside Manager Store management will be performed by the our team Staffing Plan Bartender Quantity: Time: 6am – 2pm 2pm – 10pm Requirements: Experience Accountant Safety Quantity : Time: 6am – 2pm 2pm – 10pm Requirements:   Waiters Quantity: Time: 6am – 11am Honest 11am – 4pm Exactly 4pm – 10pm Careful Financial Needs • The initial capital is about 320 million VND • We will not borrow from banks or raise capital from investors • Use self-contributed capital at the same rate • Hopefully, after the opening period, we will quickly recover business our capital and continue our MARKETING Foody is a reputable and Give the student a discount Gifts Coupons reputable food website coupon on the 10th Foody Facebook Post ads on facebook page Shop Erect sea in the shop START UP – OPERATING COSTS Modernize Fee Cost Of Raw Materials: 15 million 55 million Fisrt Month Rent: Impress: calm, comfortable, soft, mood light music, 15 million/ month painting make guests feel at home Equipment Fee Labor Costs 25 million First Month Utensils Fee 200 million 10 million Included fuel, water and electricity charges PRICE  Coffee: 20- 40  Cake: 10- 01 02 03 30 04  Drink: 20-40 Estimated sell: 70 cups coffee, 30 pieces of cake and 60 cups drink PROFIT 01 st o C y Da 02 320 million 30*70 + 20*30 +30*60 = 4500( thousand dong) nue e v re eve r nth Mo 03 nue fi t Pro 04 4500* 30= 135000 ( thousand dong) = Revenue- Cost= 135-320= -185 million CHALLENGES If your employees aren’t motivated to perform during work, this will be noticed by your Motivating staff customers and your sales will fall It’s important that your business works as a team and try make sure that your cafe can run Team work efficiently when you’re not there too The time it takes to keep the day to day running of your business going often leaves little room to Growing the business Competitors  actually spend time working on the growth of your business Appear more powerful competitors, large financial potentials
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