Provide stages in developing and lauching the products and suggest some solution to make your products always your customer’s wants

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I. PROVIDE STAGES IN DEVELOPING AND LAUNCHING THE PRODUCTS1.1 The idea:•Generating ideas. Every product has to start with an idea. In some cases, this might be fairly simple, basing the new product on something similar that already exists. In other cases, it may be something revolutionary and unique. Generating ideas consists of two parts: creating an idea and developing it for commercial sale. There are many good techniques for idea creation, including brainstorming, random association and even daydreaming. You may want to generate a long list of ideas and then cut them down to a very few that appear to have commercial appeal.•Evaluating and screening product ideas. When you are evaluating ideas for their potential, its important to get objective opinions. For help with technical issues, many companies take their ideas to testing laboratories, engineering consultants, product development firms, and university and college technical testing services. When it comes to evaluating an ideas commercial potential, many entrepreneurs use the Preliminary Innovation Evaluation System (PIES) technique. This is a formal methodology for assessing the commercial potential of inventions and innovations. WELCOME TO OUR PRESENTATION GROUP Teacher: Nguyễn Thị Bích Ngọc Lớp HP: 1772ENTH1611 Topic Provide stages in developing and lauching the products and suggest some solution to make your products always your customer’s wants CONTENTS I Provide stages in developing and launching the products II Some solutions to make yours products always your customer’s wants I Provide stages in developing and launching the products 1.1 The idea Generating ideas Generating ideas consists of two parts: creating an idea and developing it for commercial sale There are many good techniques for idea creation, including brainstorming, random association and even daydreaming,… Generating a long list of ideas and then cutting them down to a very few that appear to have commercial appeal Evaluating and screening product ideas When you are evaluating ideas for their potential, it's important to get objective opinions  Many companies take their ideas to testing laboratories, engineering consultants, product development firms,…  Many entrepreneurs use the Preliminary Innovation Evaluation System (PIES) technique Protecting your ideas  If you've come up with a valuable idea for a new product, you should take steps to protect it  If you wish to without patent protection, you will find it difficult to license your idea to other companies  If you wish to pursue a patent for your ideas, contact a registered patent attorney or patent agent 1.2 Research  This enables customers to see if there’s likely to be a demand for this type of product, and also what specific features need to be developed in order to best meet the needs of this potential market  What should you the research to best meet the needs this potential market? • Industry Information • Competitor Information • Consumer Information 1.3 Development  Why we have to develop products? - The difference between successful products and bad inventions happens in product development - You can learn to design your product into something that will sell, organize testing to keep yourself in business, and develop into a successful enterprise  How to develop a product ? - Identify a consumer need - Collaborate with designers - Come up with multiple options 1.4 Testing After coming up with a new idea and turning it into a real product, producer will have to test if it works or not This helps to make sure that they have a viable product that will be profitable,…There are so many ways to test a new product  Use the product yourself  Find an audience  Do a series of test trials  Gather criticism  Revise the product 1.5 Analysis • Much effort is directed at both internal research, such as discussions with production and purchasing personnel, and external marketing research, such as customer and distributor surveys,… • With information from real consumers, they will be able to make a number of strategic decisions that will be crucial to the product’s success, including what price to sell at and how the product will be marketed 1.6 Introduction Companies Companiesdirect directtheir theirresearch researchand anddevelopment developmentteams teamstoto construct an initial design or prototype of the idea construct an initial design or prototype of the idea InInthis thisstep stepthe thecustomer customergets getstotoexperience experiencethe thereal real product productasaswell wellasasother otheraspects aspectsofofthe themarketing marketingmix, mix,such such asasadvertising, advertising,pricing, pricing,and anddistribution distributionoptions options Creating a profitable product isn’t just about getting each Creating a profitable product isn’t just about getting each ofofthe thestages stagesofofnew newproduct productdevelopment developmentright, right,it’s it’salso also about aboutmanaging managingthe theproduct productonce onceit’s it’sbeen beenlaunched launchedand and then thenthroughout throughoutits itslifetime lifetime II Some solutions to make yours products always your customer’s wants 2.1 Do market research carefully  Determine your potential customers  The best and easy ways to know the needs of your target customers are interviews and surveys  Market research is for discovering what people want, need or believe and it can also involve discovering how they act 2.2 Raise quality of products The most important goal when you want customers choose your products Customers always look up the best quality one wen they are between many products of many companies Some things you ought to if you want to improve your goods quality are:  Invest more modern technologies for your production step  Open more training courses to your staff  Check your products carefully before bringing them to customers 2.3 Give a cheaper price by decreasing the manufacturing costs If you can lower your manufacturing costs, you can increase your profits How you decrease manufacturing costs without cutting back on how much product you are manufacturing? Thinking about doing is to see if you can reduce the price that you pay for the parts Decreasing your cost of manufacturing by increasing the amount of products that you are manufacturing Checking your quality and ensuring that you are manufacturing the highest quality products you are going to be able to reduce costs overall 2.4 Have well-decorated skin to productsProducts with nice design will attract more customers, even when they don’t need to buy these products  A famous brand needs printed clearly in skin It helps your products easy to realize and help them get above average sales-figures What should you to attract more customers? 2.5 Build effective distribution channels If you don’t have effective distribution channels, your goods can be stuck on storage You should:  Use varieties of distribution channels as: retail stores, telephone sales, websites,…  Have to analyze advantages and disadvantages of each channel choose the most suitable channel  Help customers easy to find out what product they want and easy to have some advisories Eg: mass products, specific products,… 2.6 Have an effective advertising campaign - Here, Tried and true Tips can help you get the results that you’re hoping for: What Makes You Stand Out From Your Competition? - In his excellent book Reality in Advertising, author Rosser Reeves defines what a USP is:  Each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising  The proposition must be one the competition cannot or does not offer  The proposition must be strong enough to move the masses Use Exciting Graphics o People don’t always want to read everything that has been written in an ad or an article o Adding something visual will help draw more attention and interest to your company For example o Can post a picture of what you have to offer, or you can post something that is going to grab attention o Can take the pictures yourself, or you can look for royalty-free, nocost images online Always DELIVER  Creating an effective ad is great, but your advertisements won’t get you far if you aren’t making your customers happy  If you always deliver more than they expect, then you never have to worry about anyone being disappointed  Then, you will see your clients come back time and time again and they’ll be more likely to tell their friends about your company 2.7 Bring good customer service Excellent customer service is the necessary thing that sets you and your company apart from others Strong Point • If your customer service is poor you’ll lose out on repeat customers Weak Point • When you have outstanding customer service you’ll be able to increse your prices a few points above your competition Be Accessible Listen to What Your Customers Have To Say Focus on Customer Relationships – Not Sales! THANKS YOU FOR YOUR LISTENING ! ... needs this potential market? • Industry Information • Competitor Information • Consumer Information 1.3 Development  Why we have to develop products? - The difference between successful products
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