RESEARCH PROJECT (BMBR5103) WHAT MARKETING FACTORS AFFECT TO BUYING DECISION MAKING OF NHON HOANG PRODUCTS IN VIETNAM ? STUDENT’S FULL NAME : TRAN HOANG TRUC STUDENT ID : CGS00019593 INTAKE : 09/2015 ADVISOR’S NAME & TITLE : DR BUI PHI HUNG FEBRUARY 2017 RESEARCH PROJECT FEBRUARY, 2017 AVISOR’S ASSESMENT ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… Advisor’s signature TRAN HOANG TRUC Page II RESEARCH PROJECT FEBRUARY, 2017 ACKNOWLEDGEMENT I would like to express my grateful to all persons who gave me the possibility to complete this study Through the essays requires reasoning and analysis from reality, I have been trained how to deduce the problems and know how to apply literature reviews into work For me, MBA program is not just simply as a normal course, it represents for my effort and attempt, where I was exposed to extensive knowledge of many authors First and foremost, I want to give big thanks to Open University, HUTECH University and the lectures in MBA OUM program, who have imparted knowledge and valuable experiences to us In particular, I would like to express my sincere gratitude to Dr Bui Phi Hung, who has spent much time and effort to help me complete the dissertation Simultaneously, I also want to thank my classmates for their support for this thesis in particular and the whole program in general I also want to give my big thanks to Nhon Hoang company, partners and customers of Nhon Hoang company who have supported me to complete the data collection for my research project Once again, thank everyone for having accompanied me throughout this journey Ho Chi Minh, 2017 TRAN HOANG TRUC Page III ... this thesis in particular and the whole program in general I also want to give my big thanks to Nhon Hoang company, partners and customers of Nhon Hoang company who have supported me to complete... want to give big thanks to Open University, HUTECH University and the lectures in MBA OUM program, who have imparted knowledge and valuable experiences to us In particular, I would like to express... would like to express my grateful to all persons who gave me the possibility to complete this study Through the essays requires reasoning and analysis from reality, I have been trained how to deduce