Test bank consumer behavior 10e schiffman kanuk chapter 15

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... which the consumer is characterized as making rational decisions A) economic consumer model B) passive consumer model C) cognitive consumer model D) emotional consumer model E) routinized consumer. .. appears to offer the greatest satisfaction A) economic consumer model B) passive consumer model C) cognitive consumer model D) emotional consumer model E) routinized consumer model Answer: B... economic consumer model B) passive consumer model C) cognitive consumer model D) emotional consumer model E) routinized consumer model Answer: C Diff: Page Ref: 463 Skill: Concept Objective: 15. 3:
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