Test bank consumer behavior 10e schiffman kanuk chapter 14

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... product are considered A) consumer innovators B) nonadopters C) laggards D) trial drivers E) test consumers Answer: A Diff: Page Ref: 432 Skill: Concept Objective: 14. 1: Understand the twofold... Concept Objective: 14. 2: Understand how innovative products and services spread (or fail to spread) within a social system ScholarStock 13) A requires consumers to adopt new behavior patterns... potential consumers judge to be new A) product-oriented B) market-oriented C) consumer- oriented D) firm-oriented E) development-oriented Answer: C Diff: Page Ref: 433 Skill: Concept Objective: 14. 2:
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