Test bank consumer behavior 10e schiffman kanuk chapter 09

33 124 0
  • Loading ...
1/33 trang

Thông tin tài liệu

Ngày đăng: 27/02/2018, 10:36

... Media organizations develop as a way to describe the consumers that use their media A) customer profiles; consumer profiles B) consumer profiles; audience profiles C) psychological profiles;... messages targeting selected consumer groups 98) Consumers who score more highly on susceptibility to normative influence tend to be more influenced by ads that include testimonials Answer: TRUE... discussions with other consumers, respond to requests for market information, and like to shop and share their shopping expertise with others A) Market mavens B) Fixated consumers C) Opinion leaders
- Xem thêm -

Xem thêm: Test bank consumer behavior 10e schiffman kanuk chapter 09 , Test bank consumer behavior 10e schiffman kanuk chapter 09

Gợi ý tài liệu liên quan cho bạn

Nhận lời giải ngay chưa đến 10 phút Đăng bài tập ngay