Test bank consumer behavior 10e schiffman kanuk chapter 04

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... that A) consumers are fully conscious of what motivates their behavior B) consumers select goals based on personal or subjective criteria, such as pride, fear, or affection C) consumers constantly... and direction of the gap between A) consumer expectations and objective performance B) the target market and the income of the average consumer C) consumer expectations and product cost D)... meaning of goals 28 ScholarStock 100) How motivations drive consumer behavior? Answer: Motivations are the driving force that impels consumers to act This driving force is produced by a state
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