Test bank consumer behavior 10e schiffman kanuk chapter 03

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... for segmenting consumers 9) Consumers' characteristics can be classed as either consumer- rooted or consumption-specific In this context, consumer- rooted features stem from the consumer' s physical,... segmenting consumers 12) In reference to consumer characteristics, stem from consumer' s physical, social, and psychological characteristics, whereas are a function of usage behaviors... Concept Objective: 3.3: Understand the bases for segmenting consumers ScholarStock 10) Consumers' characteristics can be classed as either consumer- rooted or consumptionspecific In this context,
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