Management by chuch williams chapter 06

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... focuseson onturning turningaround aroundvery verypoor poor company companyperformance performanceby byshrinking shrinking the thesize sizeor orscope scopeof ofthe thebusiness business 3.2 20 Copyright... extend or create a sustainable competitive advantage • Strategic Reference Points – targets used by managers to determine if the firm has developed the core competencies it needs to achieve a sustainable... Competition McDonald’s Wendy’s McDonald’s Burger King High McDonald’s II I III IV McDonald’s Low Subway Luby’s Cafeteria Low High Resource Similarity 5.1 28 Copyright ©2008 Cengage Learning All rights reserved
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