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PPT PPT Module Module 25 25 Using UsingVisuals Visuals McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 25-2 Using Using Visuals Visuals ♦To learn how to Use visuals to tell stories Match the visual to the story Design visuals Make visuals ethical Use visuals in your document or presentation 25-3 Using Using Visuals Visuals Start by answering these questions: What are stories, and how I find them? Does it matter what kind of visual I use? What design conventions should I follow? Can I use color and clip art? What else I need to check for? Can I use the same visuals in my document and my presentation? 25-4 Use Use Visuals Visuals ♦In the rough draft to See that ideas are presented completely Find relationships ♦In the final draft to Make points vivid Emphasize material Present material more compactly and with less repetition 25-5 Good Good Stories Stories ♦ May Support a hunch you have Surprise you or challenge so-called “common knowledge.” Show trends or changes Have commercial or social significance Provide information needed for action Be personally relevant to you and the audience 25-6 Types Types of of Visuals Visuals ♦Tables ♦Pie Chart ♦Bar Chart ♦Line Graph 25-7 Components Components of of Visuals Visuals ♦A title that tells the visual’s story ♦A clear indication of what the data are ♦Clearly labeled units ♦Labels or legends ♦The data’s source, if it’s reproduced ♦The visual’s source, if it’s reproduced 25-8 Visual Visual Caveats Caveats ♦Color Be aware of cultural meanings Use no more than five when colors have meanings ♦Clip Art Avoid bias; check clip art for balance (e.g., age, race, ethnicity, or gender) ♦Chartjunk Avoid art that distorts data or sends incorrect messages 25-9 Chartjunk Chartjunk ♦Example Avoid perspective graphs—such as this one— which distort data and are hard to read ... visuals Make visuals ethical Use visuals in your document or presentation 25- 3 Using Using Visuals Visuals Start by answering these questions: What are stories, and how I find them? Does... action Be personally relevant to you and the audience 25- 6 Types Types of of Visuals Visuals ♦Tables ♦Pie Chart ♦Bar Chart ♦Line Graph 25- 7 Components Components of of Visuals Visuals ♦A title... What else I need to check for? Can I use the same visuals in my document and my presentation? 25- 4 Use Use Visuals Visuals ♦In the rough draft to See that ideas are presented completely
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