Business communication building critical skill 3rd by locker module 25

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PPT PPT Module Module 25 25 Using UsingVisuals Visuals McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 25-2 Using Using Visuals Visuals ♦To learn how to  Use visuals to tell stories  Match the visual to the story  Design visuals  Make visuals ethical  Use visuals in your document or presentation 25-3 Using Using Visuals Visuals Start by answering these questions:  What are stories, and how I find them?  Does it matter what kind of visual I use?  What design conventions should I follow?  Can I use color and clip art?  What else I need to check for?  Can I use the same visuals in my document and my presentation? 25-4 Use Use Visuals Visuals ♦In the rough draft to   See that ideas are presented completely Find relationships ♦In the final draft to  Make points vivid  Emphasize material  Present material more compactly and with less repetition 25-5 Good Good Stories Stories ♦ May  Support a hunch you have  Surprise you or challenge so-called “common knowledge.”  Show trends or changes  Have commercial or social significance  Provide information needed for action  Be personally relevant to you and the audience 25-6 Types Types of of Visuals Visuals ♦Tables ♦Pie Chart ♦Bar Chart ♦Line Graph 25-7 Components Components of of Visuals Visuals ♦A title that tells the visual’s story ♦A clear indication of what the data are ♦Clearly labeled units ♦Labels or legends ♦The data’s source, if it’s reproduced ♦The visual’s source, if it’s reproduced 25-8 Visual Visual Caveats Caveats ♦Color  Be aware of cultural meanings  Use no more than five when colors have meanings ♦Clip Art  Avoid bias; check clip art for balance (e.g., age, race, ethnicity, or gender) ♦Chartjunk  Avoid art that distorts data or sends incorrect messages 25-9 Chartjunk Chartjunk ♦Example  Avoid perspective graphs—such as this one— which distort data and are hard to read ... visuals  Make visuals ethical  Use visuals in your document or presentation 25- 3 Using Using Visuals Visuals Start by answering these questions:  What are stories, and how I find them?  Does... action  Be personally relevant to you and the audience 25- 6 Types Types of of Visuals Visuals ♦Tables ♦Pie Chart ♦Bar Chart ♦Line Graph 25- 7 Components Components of of Visuals Visuals ♦A title... What else I need to check for?  Can I use the same visuals in my document and my presentation? 25- 4 Use Use Visuals Visuals ♦In the rough draft to   See that ideas are presented completely
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