Business communication building critical skill 3rd by locker module 2

18 144 0
Business communication building critical skill 3rd by locker module 2

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

PPT PPT Module Module 22 Adapting AdaptingYour Your Message Messageto toYour Your Audience Audience McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 2-2 Adapting Adapting Your Your Message Message to to Your Your Audience Audience  To learn how to  Continue to analyze your audiences  Begin to adapt your message to your audiences  Begin to understand what your organization wants 2-3 Adapting Adapting Your Your Message Message to to Your Your Audience Audience Start by answering these questions:  Who is my audience?  Why is audience so important?  What I need to know about my audience(s)? 2-4 Adapting Adapting Your Your Message Message to to Your Your Audience Audience Start by answering these questions:  Now that I have my analysis, what I with it?  What if my audiences have different needs?  How I reach my audience(s)? 2-5 Kinds Kinds of of Audiences Audiences  Initial Audience  Gatekeeper  Primary Audience  Secondary Audience  Watchdog Audience 2-6 PAIBOC PAIBOC P What are your purposes in writing? A Who is (are) your audiences? I What information must your message include? 2-7 PAIBOC PAIBOC continued continued B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response? 2-8 The The Communication Communication Process Process The Communication Model  Perception  Interpretation  Choice/ Selection  Encoding/ Decoding  Channel  Noise 2-9 Audience Audience Analysis Analysis Factors Factors  Empathy  Knowledge  Demographic Factors  Values and Beliefs  Personality  Past Behavior 2-10 Discourse Discourse Community Community  A group of people who share assumptions about  What channels, formats, and styles to use  What topics to discuss  How to discuss topics  What constitutes evidence 2-11 Organizational Organizational (Corporate) (Corporate) Culture Culture  Norms of behavior in an organization are revealed  Verbally through the organization’s myths, stories, and heroes  Nonverbally through the allocation of space, money, and power 2-12 Adapting Adapting Messages Messages to to an an Audience Audience  Strategy  Organization  Word Choice  Document Design  Photographs and Visuals 2-13 Gatekeepers Gatekeepers and and Primary Primary Audience Audience  To reach, focus on  Content and choice of details  Organization  Level of formality  Use of technical terms and theory 2-14 Written Written Messages Messages  Make it easier to  Present many specific details  Present extensive or complex financial data  Minimize undesirable emotions 2-15 Oral Oral Messages Messages  Make it easier to  Answer questions, resolve conflicts, and build consensus  Use emotion to persuade  Get immediate action or response  Focus the reader’s attention  Modify a proposal unacceptable in its original form 2-16 Communication Communication Channels Channels  Channels vary according to Speed Accuracy of transmission Cost Number of messages carried  Number of people reached  Efficiency  Ability to promote goodwill     2-17 For For Written Written and and Oral Oral Messages Messages  Adapt the message to the audience  Show the audience how it will benefit from the idea, policy, service, or product  Overcome any objections the audience may have 2-18 For For Written Written and and Oral Oral Messages Messages continued continued  Use you-attitude and positive emphasis  Use visuals to clarify or emphasize material  Specify what the audience should ... reader response? 2- 8 The The Communication Communication Process Process The Communication Model  Perception  Interpretation  Choice/ Selection  Encoding/ Decoding  Channel  Noise 2- 9 Audience... money, and power 2- 12 Adapting Adapting Messages Messages to to an an Audience Audience  Strategy  Organization  Word Choice  Document Design  Photographs and Visuals 2- 13 Gatekeepers Gatekeepers...  Focus the reader’s attention  Modify a proposal unacceptable in its original form 2- 16 Communication Communication Channels Channels  Channels vary according to Speed Accuracy of transmission

Ngày đăng: 05/02/2018, 15:27

Từ khóa liên quan

Mục lục

  • Slide 0

  • Adapting Your Message to Your Audience

  • Slide 3

  • Slide 4

  • Kinds of Audiences

  • PAIBOC

  • PAIBOC continued

  • The Communication Process

  • Audience Analysis Factors

  • Discourse Community

  • Organizational (Corporate) Culture

  • Adapting Messages to an Audience

  • Gatekeepers and Primary Audience

  • Written Messages

  • Oral Messages

  • Communication Channels

  • For Written and Oral Messages

  • For Written and Oral Messages continued

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan