Using MIS 10 th Edition Chapter Social Media Information Systems Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-1 “In a mixed-reality environment we can create anything” • Find ways to make ARES profitable • Traditionally banner ads, pop-ups, and short videos generate ad revenue • Mixed-reality apps allow developers to create anything, replace anything, and alter anything – Virtual 60-foot prehistoric megalodon shark – Virtual 40-foot power bar – Overlay virtual objects over reality Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-2 ARES Application Prototype • Users can cycle with friends virtually – Unsure how many users it can support – Think about details of how system will function before estimating development costs or project timeline • Generating revenue from social media applications difficult • Think about ways to apply new, emerging technology to accomplish business organizational strategies Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-3 Study Questions Q8-1 What is a social media information system (SMIS)? Q8-2 How SMIS advance organizational strategy? Q8-3 How SMIS increase social capital? Q8-4 How (some) companies earn revenue from social media? Q8-5 How organizations develop an effective SMIS? Q8-6 What is an enterprise social network (ESN)? Q8-7 How can organizations address SMIS security concerns? Q8-8 2027? Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-4 Social Media Information System (SMIS) Q8-1 What is a social media information system (SMIS)? Social media (SM) IT for sharing content among networks of users Enables communities of practice People related by a common interest Social media information system (SMIS) Sharing content among networks of users Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-5 Convergence of Many Disciplines Q8-1 What is a social media information system (SMIS)? Figure 8-1 Social Media Is a Convergence of Disciplines Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-6 Number of Social Media Active Users Q8-1 What is a social media information system (SMIS)? Figure 8-2 Number of Social Media Active Users Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-7 Three SMIS Roles Q8-1 What is a social media information system (SMIS)? Social Media Providers Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest platforms Attracting, targeting demographic groups Users Individuals and organizations Communities Mutual interests that transcend familial, geographic, and organizational boundaries Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-8 SM User Communities Q8-1 What is a social media information system (SMIS)? Figure 8-3 SM Communities Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-9 Social Media Application Providers Q8-1 What is a social media information system (SMIS)? Facebook, Twitter, LinkedIn, Google … May charge fee, depending on application and purpose Free company page on Facebook, but Fee to advertise to communities that “Like” that page Internal SM using SharePoint for wikis, discussion board, photo sharing Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-10 ESN Implementation Best Practices Q8-6 What is an enterprise social network (ESN)?   Strategy ESN Deployment Best Practices Define how ESN supports the organization’s existing goals and objectives Define success metrics Communicate the ESN strategy to all users Convey an expectation of organization-wide ESN adoption Sponsorship Identify an executive sponsor to promote the ESN Identify ESN champions within each organizational unit Encourage champions to recruit users Identify groups that would benefit most from the ESN Support Provide all users access to the ESN 10 Mandate processes to be used within the ESN 11 Provide incentives for ESN adoption and use 12 Provide employee training and ESN demonstrations Success 13 Measure ESN effectiveness via success metrics 14 Evaluate how ESN supports the organization’s strategy 15 Promote ESN success stories 16 Continuously look for ways to use the ESN more effectively Figure 8-13 ESN Implementation Best Practices Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-43 Social Media Policy Q8-7 How can organizations address SMIS security concerns? Develop and publicize social media policy Delineate employees’ rights and responsibilities Index to 100 different policies at Social Media Today Intel's Three Pillars of SM Policies Disclose Protect Use Common Sense Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-44 Intel’s Rules of Social Media Engagement Q8-7 How can organizations address SMIS security concerns? Be transparent—use your real name and employer Disclose Be truthful—point out if you have a vested interest Be yourself—stick to your expertise and write what you know Don’t tell secrets Protect Don’t slam the competition Don’t overshare Add value—make your contribution worthwhile Use Common Sense Keep it cool—don’t inflame or respond to every criticism Admit mistakes—be upfront and quick with corrections Figure 8-14 Intel’s Rules of Social Media Engagement Source: Used with permission from Intel Corporation Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-45 Managing the Risk of Inappropriate Content Q8-7 How can organizations address SMIS security concerns? User-generated content (UGC) Problems from external sources   Junk and crackpot contributions Inappropriate content Unfavorable reviews Mutinous movements Monitor by employees or use outsource service (Bazaarvoice) Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-46 Responding to Social Networking Problems Q8-7 How can organizations address SMIS security concerns? Leave it “Never wrestle with a pig; you’ll get dirty and the pig will enjoy it.” Respond to it If it yields positive result Delete it Comments by crackpots, have nothing to with the site, or contains obscene or otherwise inappropriate content Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-47 Internal Risks from Social Media Q8-7 How can organizations address SMIS security concerns? Threats to information security, increased organizational liability, decreased employee productivity Seemingly innocuous comments inadvertently leak information used to secure access to organizational resources Bad idea to tell everyone it’s your birthday because your date of birth (DOB) can be used to steal your identity Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-48 Internal Risks from Social Media (cont’d) Q8-7 How can organizations address SMIS security concerns? Employees may inadvertently increase corporate liability when they use social media Sexual harassment liability Leak confidential information Reduced employee productivity 64% of employees visit non-work-related Web sites each day Tumblr (57%), Facebook (52%), Twitter (17%), Instagram (11%), and SnapChat (4%) Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-49 Social Media Information Systems in 2027 Q8-8 2027? New mobile devices with innovative mobile-device UX, coupled with dynamic and agile information systems based on cloud computing and dynamic virtualization BYOD policy Organization is the endoskeleton, supporting the work of people on the exterior Employees craft own relationships with their employers Non-routine cognitive skills more important Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-50 Digital Is Forever Security Guide You can become a victim by transmitting personal information using an Internet connection Stored on numerous servers and employer’s server farms In most cases, impossible to delete Companies analyze everything you digitally say or Google scans contents of Gmail messages, looks at search queries, sites you visit, and your Google profile so it can serve you targeted ads Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-51 Digital Is Forever (cont’d) Security Guide Big Data = Big Money Personal data illegally accessed by criminals and sold on black market to other nefarious characters; or Legally accessed by companies and sold to other companies Steps to remove or mask their digital footprints Clearing cookies, Encrypting email, Avoid using real name Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-52 International Content Director Career Guide Katelyn Carmen at Deseret Digital Media Q What attracted you to this field? A “I love social media because it connects the world in unprecedented ways It gives people a place to share their voice and talk about things that matter It’s an exciting field—constantly changing and evolving—and there is always something new to learn.” Q What advice would you give to someone who is considering working in your field? A “Get on all of the social media platforms and learn how to use each one Start a blog and write regularly Immerse yourself in the field and teach yourself everything you can.” Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-53 Active Review Q8-1 What is a social media information system (SMIS)? Q8-2 How SMIS advance organizational strategy? Q8-3 How SMIS increase social capital? Q8-4 How (some) companies earn revenue from social media? Q8-5 How organizations develop an effective SMIS? Q8-6 What is an enterprise social network (ESN)? Q8-7 How can organizations address SMIS security concerns? Q8-8 2027? Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-54 Sedona Social Case Study Sedona Chamber of Commerce hired you as manager of community social media Provide advice and assistance to local businesses in development of social media sites and manage Sedona CoC’s social media presence Begin by making suggestions on ways their SM site could be improved Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-55 Pink Jeep Tours Case Study Figure 8-19 Pink Jeep Tours Source: © David Kroenke Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved 8-56 ... Reserved 8-4 Social Media Information System (SMIS) Q8-1 What is a social media information system (SMIS)? Social media (SM) IT for sharing content among networks of users Enables communities of practice... social media information system (SMIS)? Q8-2 How SMIS advance organizational strategy? Q8-3 How SMIS increase social capital? Q8-4 How (some) companies earn revenue from social media? Q8-5 How... 8-11 SMIS Is Not Free Q8-1 What is a social media information system (SMIS)? Costs to develop, implement, manage social networking procedures Direct labor costs 96% of companies use social media