DN HOC MO- BC TP HCM UNIVERSITE OUVERTE DE HCMV ( g UNIVERSITE LIBRE DE BRUXELLES 1.!!1 SOLVAY BUSINESS SCHOOL MMVCFB CHUONG TRiNH DAO T~O TH~C Si QUAN TRJ VI~T- Bi PROGRAMME DE MAITRISE EN MANAGEMENT VIETNAM- COMMUNAUTE FRAN«;AISE DE BELGIQUE Ll.Ju NHAT HUY MOT MO HiNH GIA TRI NHAN THi(C CHO PIIAN MEM AP DVNG CHO KBOI DOANH NGHI~P NGOAI QUOC DOANH T4-I THANH PHo uo em MINH Chuyen nganh : Quan trj kinh doanh Miscl :50702 LU~N VAN TH4-C Si Ngtriri htrcmg din khoa hqc: PGS.TS Trin Thanh Trai Tp HA Chi Minh r - 2004 BO GIAO DUC DAO TAO TRU'ONG DAI HOC KINH r{rP.HCM THUVIEN TOMLUOC • Rftt nhi8u kY vQng da duqc d~t vao phftn m8m, mS hoan lu~ van, tac gia da tham khao nhisu tai Ii~u, phan tich va t6ng hqp m()t s6 ly thuySt lien quan dSn nh~ thuc gia tri san phAm va da dua m()t mo hinh gia tri nh~n thuc san phAm phfin mSm co y nghra ca vs thgc ti~n Ifu1Iy lu~n -99- mo hinh gia tri nh~ thuc danh rieng cho phfin m~m t'rng dvng vao quan ly, san xu~t va kinh doanh theo hu6ng qua trinh va di sat vai thvc tiSn quan ly D~ tai cling thvc hi~n m9t khao sat thgc tS va bfuig S\f phan tich kSt qua khao sat, d~ tai dua thvc tr~g va cac d~ nghi danh cho cac ben lien quan Mvc dich chu ySu cua dS tai la dong gop m9t phfin nho vao ly thuySt gia trj, tra lai cho m9t s6 gia dinh v~ nganh phfin m~m khu vgc khao sat va dua cac kiSn nghi hiiu ich ca ban duqc thgc hi~n N goai ra, d~ tai co thS phat triSn theo huang thu th~p s6 mfiu Ian hon dS vi~c t6ng quat hoa chinh xac hon va rna r9ng nghien ct'ru v~ phia cung c~p Iilil c~p nhan vien nhu la d6i tuqng sir dvng trvc tiSp phfin m~m - 100- TAl LIEU THAM KHAO • TIENGANH Allen L Webster (1998), Applied Statistic for Business and Economic: An Essential Version, Irwin McGraw-Hill, USA Athur A Thompson Jr and A J Strickland III (2003), Strategic Management Concepts and Cases - 13rd edition, MacGraw-Hill, New York, USA BSA and IDC, "Global software piracy study 2004", http://www.bsa.org/globalstudy Gartner (2001), "The IT Services Value Chain: The Next Wave of Service Delivery", Garner Symposium ITxpo, Cannes, France Hesham Z Al-Sabbahy, Yuksel Ekinci, Michael Riley (2000), "An Examination of Perceived Value Dimensions in the Hospitality Industry", School of Management Studies for the Service Sector, University of Surrey, Guildford, GU2 7XH, UK James C Anderson, James A Narus (1998), "Business Marketing: Understand What Customers Value", Havard Business Review Nov-Dec 1998 Reprint 98601 Kim Cherie Smith (1996), Master thesis "Tourism product development: a case study of wildlife viewing in the swamish valley", Simon Fraser University, UK Michael E Porter (1985), Competitive Advantage, Free Press, New York Michael E Porter (1985), Competitive Strategy, Free Press, New York - 101 - 10.Michael E Porter (1996), "What is strategy", Havard Business Review Nov-Dec 1996 1l.Michael E Porter (1979), "How Competitive Forces Shape Strategy", Havard Business Review Mar-Apr 1979 12 Michael E Porter and Victor E Millar (1985), "How Information Gives You Competitive Advantage", Havard Business Review July-August 1985 13.Nicolas Carr (2003), "IT does not matter", Havard Business Review Mar 2003 14.Nicolas Carr (2003), "Does IT Matter? 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