Some solution to develop the card payment activity in Viet Nam Joint Stock Comercial Bank for Industry and Trade_VietinBank for the period of 2012_2017 Chử Thanh Tâm Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Quản trị Kinh doanh; Mã số: 60 34 05 Người hướng dẫn: TS Nguyễn Thị Phi Nga, TS Phạm Quý Long Năm bảo vệ: 2012 Abstract Vietnam Joint Stock Commercial Bank for Industry and Trade is one of the four largest banks in Viet Nam VietinBank has emerged as the most effective and profitable bank in Vietnam banking sector, with the goal of becoming the number one financial group in Vietnam and has positioned in Asia within to years, one of present strategies to achieve above objectives, VietinBank determined that developing retail banking services as important part constitutes strategy In which, develop card account product, payment card, especially card payment service is considered the core product in the context of extremxe active card market in Vietnam today To support VietinBank in building solutions, the thesis will analyze opportunities and challenges from the market, at the same time clarify and analyze the strengths and weaknesses from the VietinBank, from which to set out some measures to improve efficiency of VietinBank card payment business These measures are feasible, close to the reality of VietinBank, if applied they will actually support VietinBank further improve competitiveness, promote strength, resolve weaknesses From which completely shorten the gap with the leading banks and compellingly striving to leader in short time Keywords Quản trị kinh doanh; Dịch vụ thẻ; Thanh tốn thẻ; Quản lý tài Content COMMITMENT i ABSTRACT ii TÓM TẮT iv TABLE OF CONTENTS vi LIST OF TABLE ix LIST OF ABBRIVIATIONS xi INTRODUCTION CHAPTER 1: THE BASIC ISSUES ON THE CARD PAYMENT ACTIVITY 1.1 OVERVIEW OF THE BANK CARD AND REAL SITUATION OF THE CARD PAYMENT 1.1.1 Definition of the bank card and card payment 1.1.2 Classification of bank card and form of card payment 1.1.3 The of formation and development history of the payment card in Vietnam 1.2 PROCESS OF THE CARD PAYMENT 12 1.2.1 Overall process of card payment 12 1.2.2 The participation entities of the card payment 13 1.2.3 Charges and charges sharing rate in the card payment activity 14 1.3 THE ROLES AND THE MEANINGS OF CARD PAYMENT ACTIVITY 15 1.3.1 For the society- national economy 15 1.3.2 For the bank joining in the payment 18 1.3.3 Impact on the card owner and the unit accepting the card payment 22 CHAPTER 2: THE FACTUAL SITUATION OF CARD PAYMENT IN VIETINBANK 26 2.1 GENERAL INTRODUCTION ON VIETINBANK 26 2.1.1 The general introduction on VietinBank 26 2.1.2 The general introduction on VietinBank Card business Center 27 2.1.3 The process of formation and development of payment operation by card at VietinBank 30 2.2 THE POSITION OF VIETINBANK CARD SERIVES 32 2.2.1 The prominent speed of growth, leading in the quantity of market share 32 2.2.2 The quality and profit have not yet been proportional to the potential 37 2.3 THE FACTUAL SITUATION OF IMPLEMENTATION AND DEVELOPMENT OF PAYMENT SERVICE BY CARD IN VIETINBANK 41 2.3.1 The factual situation of implementation and development of card business and payment 41 2.3.2 The evaluation of real situation of conducting and developing the VietinBank’s card payment 54 2.4 SWOT ANALYSIS ON VIETINBANK CARD PAYMENT BUSINESS 59 2.4.1 External environment analysis- challenges and opportunities of VietinBank 60 2.4.2 Internal environment analysis- strong and weak point 68 2.4.3 S WOT matrix analysis 75 CHAPTER 3: SOME SOLUTIONS TO DEVELOP CARD PAYMENT ACTIVITY IN VIETINBANK 80 3.1 Focusing on the market segment, groups of lines and types of card which bring the sales of payment and profit 80 3.1.1 Exploiting the group of lines bringing the sales of payment and high profit .80 3.1.2 Increase the transaction according to the card forms and the transaction forms 81 Cover and scoop the whole open and potential market .83 3.3 Improve the card payment business effectiveness through marketing mix 7Ps 85 3.3.1 P1 - Product: 85 3.3.2 The price 92 3.3 Promotion and media 95 3.3 Place - Distribution channels 97 3.5 Human resource .99 3.6 The process 100 3.7 The physical evidence 102 3.4 SOME RECOMMENDATION 104 3.4.1 The recommendation to the government on the policy and legal lobby 104 3.4.2 The recommendation to some relevant merchants, boards, sections 105 REFERENCES 106 Appendix Apenndix Appendix References Association of Vietnamese Bank Card, Operation report Card 2008, operation orientation in 2009, 2009, Hà Nội Association of Vietnamese Bank Card, Operation report Card 2009, operation orientation in 2010, 2010, Hà Nội Association of Vietnamese Bank Card, Operation report Card 2010, operation orientation in 2011, 2011, Hà Nội Bank card technology Jounal in 2009-2010 Goverment (2006), "Projects non-cash payment in period 2006 – 2010 and orientation to 2020”, Hanoi Porter, M.E (1990,1998) “ The competitive Advantage of Nation”, Free Press, New York, 1990 Porter, M.E (1990,1998) “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, Free Press, New York, 1980 Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen “ Marketing Management” , Pearson Prentice Hall Press, New York, 2009 State bank of Vietnam, Technological achievements and mordern banking service Science Conference material , 2006, Ha noi 10 State bank of Vietnam , Card operation report 2009, operation orientation in 2010, 2010, Hanoi 11 Trương Đoàn Quốc Dũng " Development of card service require synchronous solutions to create new turnpoints”, Finance and monetary market Journal, No 15/ 2008 12 Trần Văn Hiệu, “Discussion on the development card payment customers of commercial banks”, Finance and monetary market Journal, No 12, 2010 13 Vietnamese Communist Party, " Strategy to develop socio- economic 2000 – 2010”, Document of the 10th Party , 2000 ... OVERVIEW OF THE BANK CARD AND REAL SITUATION OF THE CARD PAYMENT 1.1.1 Definition of the bank card and card payment 1.1.2 Classification of bank card and form of card payment. .. 1.3.2 For the bank joining in the payment 18 1.3.3 Impact on the card owner and the unit accepting the card payment 22 CHAPTER 2: THE FACTUAL SITUATION OF CARD PAYMENT IN VIETINBANK... entities of the card payment 13 1.2.3 Charges and charges sharing rate in the card payment activity 14 1.3 THE ROLES AND THE MEANINGS OF CARD PAYMENT ACTIVITY 15 1.3.1 For the society- national