Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Professional Communication in a Digital, Social, Mobile World Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Explain the importance of effective communication to your career and to the companies you where you will work Explain what it means to communicate as a professional in a business context Describe the communication process model and the ways social media are changing the nature of business communication Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 2) Outline the challenges and opportunities of mobile communication in business List four general guidelines for using communication technology effectively Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Copyright © 2017 Pearson Education, Inc Chapter - Understanding Why Why Communication Communication Matters Matters Understanding (LO 1) Explain the importance of effective communication to your career and to the companies where you will work Copyright © 2017 Pearson Education, Inc Chapter - Communication Is important to Your Career Freelancers Freelancers Executives Executives Clarity Clarity Writing Writing Copyright © 2017 Pearson Education, Inc Entrepreneurs Entrepreneurs Persuasion Persuasion Listening Listening Speaking Speaking Chapter - Communication Is Important (1 of 2) To To Your Your Company Company •Closer Marketplace Marketplace Ties Ties •Closer Opportunities for for Influence Influence •• Opportunities Better Productivity Productivity and and Problem Problem Solving Solving •• Better Better Financial Financial Returns Returns and and Results Results •• Better Copyright © 2017 Pearson Education, Inc Chapter - Communication Is Important (2 of 2) To To Your Your Company Company •Earlier Warning Warning of of Potential Potential Problems Problems •Earlier Stronger, More More Timely Timely Decision Decision Making Making •• Stronger, Clear, Persuasive Persuasive Marketing Marketing Messages Messages •• Clear, Increased Employee Employee Engagement Engagement •• Increased Copyright © 2017 Pearson Education, Inc Chapter - What Makes Business Communication Effective? • • • • • Provide practical information Give facts, not vague impressions Deliver information concisely and efficiently Clarify expectations and responsibilities Offer compelling, persuasive arguments and recommendations Copyright © 2017 Pearson Education, Inc Chapter - Communicating as as a a Professional Professional Communicating (LO 2) Explain what it means to communicate as a professional in a business context Copyright © 2017 Pearson Education, Inc Chapter - 10 The Rise of Mobile as a Communication Platform • Globally, about 80% of internet users access the web with a mobile device • Mobile is the primary communication tool for many business professionals • About 50% of U.S consumers use mobile devices exclusively to search online • Smartphones keep people connected 24/7 Copyright © 2017 Pearson Education, Inc Chapter - 24 Mobile Technologies Are Changing Business Communication Mobile-First Approach Copyright © 2017 Pearson Education, Inc Radical Connectivity Chapter - 25 Mobile Technology and Business Communication Practices • • • • • (1 of 2) Challenges of constant connectivity Challenges for creating/consuming content Multitasking and other distractions Pressures on standards of writing Sensory and cognitive extensions Copyright © 2017 Pearson Education, Inc Chapter - 26 Mobile Technology and Business Communication Practices • • • • • (2 of 2) Security and privacy concerns Productivity and collaboration Assistance with business tasks Decision making and problem solving Engaging experiences for customers Copyright © 2017 Pearson Education, Inc Chapter - 27 Using Technology Technology to to Improve Improve Business Business Using Communication Communication (LO 5) List four general guidelines for using communication technology effectively Copyright © 2017 Pearson Education, Inc Chapter - 28 Keeping Technology in Perspective Help You Accomplish Essential Tasks What Technology Can Do Support Interpersonal Communication Replace Interpersonal Communication What Technology Cannot Do Think for You or Supply Essential Skills Copyright © 2017 Pearson Education, Inc Chapter - 29 Using Tools Productively Copyright © 2017 Pearson Education, Inc Chapter - 30 Guarding Against Information Overload Message Recipients Message Senders Set Filters and Priorities Consider the Audience Limit RSS and Twitter Feeds Meet Audience Needs Copyright © 2017 Pearson Education, Inc Chapter - 31 Reconnecting with People Frequently Solve Tough Problems Maintain Interpersonal Relationships Learn about Other People Let People Get to Know Who You Are Copyright © 2017 Pearson Education, Inc Chapter - 32 Committing to to Committing Ethical Communication Communication Ethical (LO 6) Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Copyright © 2017 Pearson Education, Inc Chapter - 33 Unethical Communication (1 of 2) Plagiarizing Ideas or Products Omitting Essential Information Selectively Misquoting Copyright © 2017 Pearson Education, Inc Chapter - 34 Unethical Communication (2 of 2) Misrepresenting Numbers Distorting Visual Displays Risking Privacy and Security Copyright © 2017 Pearson Education, Inc Chapter - 35 Distinguishing Ethical Lapses from Ethical Dilemmas What’s an an Ethical Ethical What’s Dilemma? Dilemma? What’s What’s an an Ethical Ethical Lapse? Lapse? Choosing From FromAmong Among Choosing Making MakingaaChoice Choice That’s That’s Conflicting Alternatives Alternatives Conflicting Clearly ClearlyUnethical Unethical Copyright © 2017 Pearson Education, Inc Chapter - 36 Making Ethical Choices • • • • • • Have you defined the situation? Why are you communicating? What impact will your message have? What good or harm will be achieved? Will your assumptions change? Are you comfortable with the decision? Copyright © 2017 Pearson Education, Inc Chapter - 37 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 38 .. .Excellence in in Excellence Business Communication Communication Business Chapter Professional Communication in a Digital, Social, Mobile World Copyright © 2017 Pearson Education, Inc Learning... technologies Using standard grammar and spelling Communicating in a civilized manner Practicing ethical communication Managing time and resources Copyright © 2017 Pearson Education, Inc Chapter -... ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Copyright © 2017 Pearson Education, Inc Chapter - Understanding Why Why Communication Communication