Chapter Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce The Digital Firm: Electronic Business and Electronic Commerce 4.1 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Objectives How has Internet technology changed value propositions and business models? What is electronic commerce? How has electronic commerce changed consumer retailing and business-to-business transactions? What are the principal payment systems for electronic commerce? 4.2 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Objectives How can Internet technology facilitate management and coordination of internal and interorganizational business processes? What are the major managerial and organizational challenges posed by electronic business and electronic commerce? 4.3 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Management Challenges Digitally integrating the enterprise requires a complete change of mind-set Finding a successful Internet business model 4.4 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm Internet Technology and the Digital Firm The Internet • Rapidly becoming infrastructure of choice • Universal, easy-to-use set of technologies and standards • Web sites available 24/7 • Extended distribution channels • Reduced transaction costs • Reduced network and coordination costs 4.5 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm New Business Models and Value Propositions • Past: Information about products and services bundled with their physical value chain • Today: The Internet has unbundled information from traditional value chain, creating new business models 4.6 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm New Business Models and Value Propositions Information Asymmetry • One party has more information essential to the transaction than the other party • The Internet shrinks information asymmetry 4.7 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm New Business Models and Value Propositions Richness and Reach • Richness: depth and detail of information • Reach: how many people a business can connect with; how many products offered those people • Internet allows much richer communication with farther reach 4.8 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm The changing economics of information Figure 4-1 4.9 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business, Electronic Commerce, and the Emerging Digital Firm New Business Models and Value Propositions Internet Business Models • Virtual storefront: Sells physical products directly to consumers or businesses • Information broker: Provides product pricing and availability information; generates revenue from advertising or directing buyers to sellers • Transaction Broker: Processes online sales transactions for fee 4.10 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce A Net marketplace Figure 4-6 4.25 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce Business-to-Business Electronic Commerce Exchanges • • • 4.26 Third-party Net marketplaces connecting thousands of suppliers and buyers for spot purchasing Proliferated during early years of e-commerce Exchanges encouraged competitive bidding, driving prices down; suppliers reluctant to participate © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce Electronic Commerce Payment Systems • Digital credit card payment systems: Secure credit card payment over Web • Digital wallet: Stores credit card and owner identification, shipping information, to facilitate payment process • Accumulated balance digital payment systems: Accumulates micropayment purchases as debit balance paid periodically on credit card or telephone bills 4.27 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce Electronic Commerce Payment Systems • Stored value payment system: Enables consumers to make instant payments based on value stored in digital account • Digital cash: Digital currency that can be used for micropayments or larger purchases • Peer-to-Peer payment systems: Enables payments to vendors not set up for credit-card payments 4.28 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce Electronic Commerce Payment Systems • Digital checking: Electronic check with secure digital signature • Electronic billing presentment and payment system: Supports electronic payment for online and physical store purchases after purchase has taken place 4.29 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Commerce Electronic commerce information flows Figure 4-7 4.30 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm How Intranets Support Electronic Business • Connectivity: accessible from most platforms • Can be tied to internal corporate systems and core transaction data • Can create interactive applications with text, audio, and video 4.31 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm How Intranets Support Electronic Business • • • • • 4.32 Scalable to larger or smaller computing platforms as requirements change Easy to use, universal Web interface Low start-up costs Rich, responsive information environment Reduced information distribution costs © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm Intranet Applications for Electronic Business • Finance and Accounting: Integrated view of financial and accounting information online • Human Resources: Rapid delivery of information to employees; online publishing • Sales and Marketing: Collaborative place to coordinate activities of sales force • Manufacturing and Production: Distribute manufacturing information to different parts of organization 4.33 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm Functional applications of intranets Figure 4-8 4.34 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm Business Process Integration • • • • • 4.35 Pre-Internet, integration costly and difficult Internet technology less expensive than building enterprise systems Intranets: improve coordination among internal business processes Extranets: coordinate processes shared with customers and partners Intranet promotes collaborative commerce © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Management Challenges and Opportunities Business Process Change Requirements • Unproven business models • Business process change requirements • Channel conflicts • Legal issues • Trust, security, and privacy 4.36 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Electronic Business and the Digital Firm Window on Organizations Can Online Brokers Survive in Europe? Is providing online financial services over the Internet a viable business model? Why or why not? 4.37 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Chapter Case Study Can the Music Industry Change Its Tune? Apply the value chain and competitive forces models to the music recording industry What role did the Internet play in changing value propositions and the competitive environment? To what extent has it been responsible for declining CD sales? Explain your answer 4.38 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Chapter Case Study Can the Music Industry Change Its Tune? Analyze the response of the music recording industry to these changes What management, organization, and technology issues affected this response? What is the current business strategy of the music industry? Do you think it is viable? Explain your answer 4.39 © 2005 by Prentice Hall ... 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business and Electronic Commerce Management Challenges Digitally integrating the enterprise. .. business-to-business transactions? What are the principal payment systems for electronic commerce? 4.2 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic... the Emerging Digital Firm The changing economics of information Figure 4-1 4.9 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Digital Firm: Electronic Business