CONTENT Subject: English Discussion Backgroud Members: Investment options Group Dino Conti ice cream Phạm Thị Oanh Đức Thị Nhung Nguyễn Thúy Nga 4.Our Hoaplan Văn investment Long Background Distribution in Supermaket and company-own stores Dino Conti ice cream Based in Santa Barbara (USA) It is classic chocolate ice cream, the name “ Dino Conti’s SupaKool” Dino’s have 15 flavours Problem Why the growth rate of the company is slowing down? Reasons for falling profit Dino Conti's main products (as a % of turnover) 7% 6% Classic SupaKool chocolate ice cream Six top flavours 14% 41% Other flavour Iced yoghurts Novelty products 32% The future Paolo Conti has $3 million to invest in his company so that it continues to expand and become an international business Invesment option Buid a bigger factory Cost (astimated): $2.4 million Benefit: More production capacity; lower unit costs Export to China and Russia Cost (astimated): $1.2 million Benefit: New markets – great sales potential Buy out its mojor competitor Cost (astimated): $2 million+ Benefit: Reduce competition; increase production capacity Invesment option Develop a range of exotic fruit drinks Cost (astimated): $2.5 million Benefit: Move into a new area Upgrade its equipment and fleet of trucks Cost (astimated): $1.2 million Benefit: Lower costs Distribute to more outlets Cost (astimated): $500,000 Benefit: Increase sales and profits Increase its advertising budget Invesment option Cost (astimated): $500,000 Benefit:Increase sales/ Improve company image Make the company more ‘green’ Cost (astimated): $800,000 Benefit: Improve company image and sales Improve the products ‘packaging’ Cost (astimated): $400,000 Benefit: Increase sales Offer free ice cream to all comsumers one days a years Cost (astimated): $600,000 Benefit: Raise awareness of the company; good PR III Plan investment Upgrade its equipment and fleet of trucks Total cost is estimated at $ 2,9 million Export to China and Russia Increase its advertising budget The reason Reduce costs, increase productivity and product quality Nga and Russian is a potential market for development Expand the market and improve reputation for the company Increase distribution channels to increase sales r u o g n i n e t s i l r o f h c u m y r e v ! n o Thank i t a t n e s e r p