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BUILDING BUSINESS STRATEGY FOR DUC LONG JOINT STOCK COMPANY

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BUILDING BUSINESS STRATEGY FOR DUC LONG JOINT STOCK COMPANY

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Ngày đăng: 22/02/2017, 09:47

Xem thêm: BUILDING BUSINESS STRATEGY FOR DUC LONG JOINT STOCK COMPANY , BUILDING BUSINESS STRATEGY FOR DUC LONG JOINT STOCK COMPANY , 2 Strategy selection period 2011 – 2020 of DLC

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Mục lục

  • INTRODUCTION

  • 1. The necessity to choose research topics

  • 2. Study subjects

  • 3. Purpose of research

  • 4. Research Methodology

  • 5. Scope of research

  • 6. The structure of the subject

  • CHAPTER I RATIONALES FOR BUILDING ENTERPRISE’S BUSINESS STRATEGY

  • 1.1 Overview about business strategy

  • 1.2 Process of building business strategy

    • 1.2.1 Determine mission and strategic objectives

      • 1.2.1.1 Determine business mission

      • 1.2.1.2 Missions

      • 1.2.1.3 Vision

      • 1.2.1.4 Setting strategic objectives

      • 1.2.2 Analysis and assessment of external environment

        • 1.2.2.1 Macro environment analysis – PEST model

        • 1.2.2.2 Industry environment analysis

        • 1.2.3 Analysis and assessment of internal environment

          • 1.2.3.1 Resources analysis

          • 1.2.3.2 Research and Development capacity (R&D)

          • 1.2.3.3 Production capacity

          • 1.2.3.4 Financial capacity

          • 1.2.3.5 Marketing factor

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