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BUIDING BUSINESS STRATEGY COWAELMIC FOR THE PERIOD 2011 2015

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BUIDING BUSINESS STRATEGY COWAELMIC FOR THE PERIOD 2011 2015

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Ngày đăng: 22/02/2017, 09:47

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Mục lục

  • CHAPTER 1: THEORITICAL BACKGROUND ON BUILDING BUSINESS STRATEGY FOR ENTERPRISES

    • 1.1. Definitions on strategy

    • 1.2. Types of strategies

    • CHAPTER 1: THEORETICAL BACK GROUND ON BUILDING BUSINESS STRATEGY FOR ENTERPRISES

      • 1.1. Definitions on strategy

      • Roles of strategy

      • 1.2. Types of strategies

      • 1.3. Business Strategic Planning Process.

      • 1.3.1. Defining the mission and key goals

      • 1.3.2. Macro environment analysis

        • 1.3.2.4. Natural environment.

        • 1.3.3. Industrial Environment Analysis

        • 1.4. SWOT Analysis Matrix

        • 1.5.2. Types of Generic Strategies

        • 1.6. GREAT model - Selecting the optimum strategy

          • Mission: Supplying high quality products of steel-framed structure for high buildings, services and solutions on slabs, wall plates and light materials. Applying advanced technologies of developed countries in construction of high-rise buildings in Vietnam, creating more added values for customers and maintaining sustainable return on investment for Investors.

          • Core values:

          • “QUALITY IS THE SURVIVAL ISSUE OF THE ENTERPRISE”

          • Construction and Water Electrical Mechanical Installation Joint Stock Company is the first-rank enterprise operating in the field of construction, Electricity and Water, handling and installation of steel structures, project development investment, and production of construction materials,… For the confidence of customers, we commit to:

          • - Investing in upgrading construction products by application of new technologies, striving, up to 2015, basically, the Company’s construction products ​​are applied with new building technology.

          • - Developing construction material production industry applying new technologies, investing in new construction of:

          • + Steel structure manufacturing factory, with capacity from 10,000 to 15,000 tons / year

          • + Manufacturing Factory for Priestesses concrete structure and other high-grades construction materials with the scale of 30,000 m3 per year.

          • Figure 3.1 : Matrix Strategy

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