Baye, m r (2010) managerial economics and business strategy (7th ed) mcgraw hill irwin

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Baye, m  r  (2010)  managerial economics and business strategy (7th ed)  mcgraw hill irwin

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Mục lục

  • Cover Page

  • Title Page

  • Copyright Page

  • ABOUT THE AUTHOR

  • Preface

  • BRIEF TABLE OF CONTENTS

  • CONTENTS

  • CHAPTER ONE: The Fundamentals of Managerial Economics

    • Headline: Amcott Loses $3.5 Million; Manager Fired

    • Introduction

      • The Manager

      • Economics

      • Managerial Economics Defined

      • The Economics of Effective Management

        • Identify Goals and Constraints

        • Recognize the Nature and Importance of Profits

        • Understand Incentives

        • Understand Markets

        • Recognize the Time Value of Money

        • Use Marginal Analysis

        • Learning Managerial Economics

        • Answering the Headline

        • Key Terms and Concepts

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