Chapter 02 Defining the Research Design and Controlling Errors
Chapter 03 Secondary Sources of Information
Chapter 04 Conducting Interviews
Inability to Respond
Exhibit 4.3 Response Error and Questionnaire Design
Unwillingness to Respond
Time Costs Perhaps the most common reason for respondent unwillingness to provide accurate information, or any information for that matter, is the result of the time required to make the information available. Respondents often give hasty, ill-consid...
Perceived Losses of Prestige When information attributing prestige to the respondent is sought, there is always a tendency to receive higher-prestige responses. All researchers experience difficulty both in recognizing the items that demand prestige ...
Invasion of Privacy Clearly, some topics on which information is sought are considered to be private matters. When such is the case, both nonresponse and inaccuracy in the responses obtained can be anticipated. Matters about which respondents resent ...
Ambiguity
Ambiguity in Communication
Procedures for Recognizing and Reducing Ambiguity in Communication
Ambiguity in Observation
Chapter 05 Modes of Interviewing Personal-Send-Call