INVESTMENT PROJECT CLICK A ROMANTIC STUDIO Students: Class Instructor Ngo Thi Thanh Thanh Tam Tran Hoang Phuong Linh Tran Thi Thuy Linh Nguyen Thi Thuy Linh Nguyen Cuong Nam GMA 03 – 02 Tran Thi Minh Trang June/2014 CONTENT I INTRODUCTION In the context of modern technologies developed significantly, the needs of customers in the field of art and photography are really necessary People need photograph to capture special moments in their lives, so that photography seems to have become a essential needs in our own lives It may be mentioned as members of the family, they need to take photos to preserve memories of special occasions such as birthdays, weddings, picnics… Not only that, the younger generation also has a passion for photography According to the most recent studies, photographic needs of students accounted for a significant proportion That need is not simply take a selfie photos daily but it also have increasing demand in the summer such as graduation ceremony…Moreover, these couples are also potential customers in the field of photography The photos will be stored as evidence for their anniversary, not only that it also retains the most beautiful memories in the life of each person As we all know, in this age of rapid technological development, every person own smart phones or personal cameras for everyday photography needs But the quality of the photos were taken are not high It is from this problem that we have established a photography studio business plan This photography business plan shows how … Will meet the needs of people and their families to capture the special moments in their lives and present them in the best light We will establish a relationship in which we initiate the calls to keep their photos up to date with current trends Digital files of customer’s photos will be available for free by Email, or with a nominal fee for CD Because of our relationship with the customers, when something big like a wedding comes, or special event such as birthday party, graduation events…, there is no place else they would go In the current context of integration, when the needs of customers in the field of art and photography always change and develop, creating a brand and a name in this field is both a new opportunity and a difficult challenge for us Foreseeing the trend, we - young people with enthusiasm and passion for photography has gathered together to establish a Studio - where to pursue dreams and help customers keep memorable moments of their lives With the enthusiasm and professionalism of the team, we are confident to bring our customers with high quality photos and uniqueness Not only that, we will try to satisfy the needs of customers with quality products at reasonable prices II THE MAIN CONTENT OF THE PROJECT Business description 1.1 Brief introduction  Business name: Click A Romantic Studio  Legal form: Sole Proprietorship  Location: No 56A Me Linh Street, Le Chan District , Haiphong We will open in a 70 square-foot studio at 56A Me Linh Street which is one of the main streets of Haiphong nearby opera house to drawn everyone’s attention The space will be leased for three years beginning at 10 million VND a month with cost-of-living adjustments made annually  Facilities The studio will have a highly visible sign with floors and each floor is about 50 square meters which are decorated a 15foot wide display window by the braches being grafted into with classic construction Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting in the first floor On the first floor, a separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props Children, pets and props can be brought into the photography studio for their photographs The second floor will be photography places prepared two computers, cuttingedge technology to design and edit pictures A room and working area will be used for assembling the final product with camera and lens cabinet, bookshelf, roll paper, to name but a few on the final floor  Products • Click a romantic studio will provide customers with the most fashionable, impressive, unique photo shot makes them feel satisfied when using our service packages • Our Photographs are created in digital format for high-resolution, professional effects • In addition, we will present our customers with the unique scenery and the location, new concept by a team of well-trained and highly experienced Our products include: MAIN PRODUCTS ADDED PRODUCTS High School Senior Yearbook Portraits Annual Portrait Program Wedding Album Individual Portraits Family and pet portraits Model’s Portfolio an Glamour Shots Capturing memories program Others concept at the request of customers… 1.2 Statement of mission Click A Romantic Studio helps customers preserve memories and portray themselves in the best light We thrive on repeat business by developing relationships with our customers and calling them with timely reminders for new photos We make professional quality photographs easily available in a digital format We this by using a pricing structure that makes our digital photographs a household staple and by making it fun for them to come here or to have us in their homes 1.3 Statement of objectives Our objectives are: • • To generate a comfortable net profit by the second year To develop systems of production for each product category that are easy to replicate with new customers to keep it simple and follow the trend • To have a good relationship with customers and call plan that will keep us on top of each of our customer’s scheduled needs at all times 1.4 Key to success Our keys for success are: • Target marketing for the gateway products of baby pictures, high school photos, Graduation albums and wedding albums • Developing good relationships with our customer through personal customer service, to turn one- time customers into lifetime customers • Our system of tracking customers ‘ongoing needs for photos and taking the initiative to call them for appointments • The photographer will hone our skills and participate in professional photography contest if given the chance, try to win the award for raising the prestige and quality for our customers 1.5 Ownership structure Click A romantic Studio works in the form of Joint stock company With the largest shareholder is Mrs Hoang who has long experience in the field of photography Moreover she also had a reputation in Photography Association Click A Romantic Studio is a combination of long experience of their predecessors and innovative creativity of the young In the first step of the development, we have gradually asserted ours brand in the market and offer unique products for branding Figure 1.5 Capital ratio of Click A Romantic Studio Market Analysis 2.1 Market Trends According to the article “Photography Studio Business Plan” on the website: www.bplans.com, “Photography has gone digital Digital cameras are replacing conventional cameras faster than DVDs are replacing VHS in video stores Even cell phones have digital cameras on them The uses of photography have expanded as well because of Web pages on the Internet and email Digital images are needed for printing uses as well, for such uses as brochures and business cards Photo studios have mostly switched to digital format because it also allows for easy processing and manipulation They have been less amenable to making digital files affordably available to clients, and this is a trend on which we intend to capitalize.” Vu Van Canh (2014) stated that "After 15 years implementing the Central Institute 5/VIII, Directive 23 / NQ-TW of the Political Committee, Photography of Vietnam has gradually confirmed its position, was really an indispensable art form in economic life, culture and society Photography has contributed to enriching the lives of Art and Literature of the country, on the exchanges and international integration Besides, it also actively contributing to building an advanced Vietnamese culture which is imbued the national identity As an art sector, photography has been closer to the public and it increasingly develops as the most common language of humanity As a good result of technique, photography has been regulated and driven by the development of science and technology From inception to date, especially after the Central Institute 5/VIII, the products of Vietnamese photography always responses three significant elements: the true, the good and the beautiful, which honestly reflects social life and greatly performs the functions of reflection and orientation In recent years, global science and technology considerably grow, especially photography technology, the use of digital in photography, namely the creation and production of images is very convenient, which liberates for work of photographers.” Hence, it is evident to show that because of the development of the customers' demands about the quality of pictures to capture their the most meaningful memories and moments, photography has been digitized, alternative to traditional cameras, even smart phones with digital camera and a range of attractive apps for editing and designing photos Besides, there are also many websites which are set up for photographers to not only edit or design their pictures but also express their artworks This trend increasingly extends and becomes an indispensable part in some special occasions, especially wedding and yearbook for senior students, events, anniversaries Therefore, when realizing and understanding this trend clearly, studio and photographers have followed the digital technology to meet the needs of customers about both quality and service package 1NATE H ARTIST (2015)."Phoebe's Photo Studio".Retrieved from: http://www.bplans.com/photography_studio_business_plan/appendix_fc.php Vu Van Canh (2014) NhiếpảnhViệt Nam: 15 nămthựchiệnNghịquyếtTrungương khóa VIII vềxâydựngmộtnềnvănhóaViệt Nam tiêntiếnđậmđàbảnsắcdântộc Retrieved from: http://vhnthcm.edu.vn/nhiep-anh-viet-nam-15-nam-thuc-hien-nghi-quyet-trung-uong-5-khoa-viii-ve-xay-dung-mot-nen-van-hoa-viet-nam-tien-tien-dam-da-ban-sac-dan-toc/ 2.2 Market Potential Our group has collected data both from the primary and secondary sources Regarding to the supply, there are many professional camera stores of old experienced photographer in Haiphong such as Anh Dung (Lach Tray Street), Hai Ha (Tran Phu Street), Rec16 (Cat Dai Street) Besides, these stores also sell many modern and essential camera accessories such as Lens kit, memory card, camera film, light bouncing tool, the Tripods, Flash light , which supports significantly to photographers to take perfect photos Furthermore, photography increasingly develops in Haiphong and the potential customers are youngsters who tend to taking photos and share with friends or family on social media, which extends market for this interesting service with the significantly high profit In terms of photography demand, the living standard of Haiphong residents has been improving considerably, which leads to the increase in the photography demand to capture the most beautiful pictures or special moments and crucial occasions From 2013, the photography became the hot trend of teenagers, especially senior students at universities or high schools in local Therefore, the photography demand in Haiphong has raised considerably about 50% annually and consumption has increased around 4-5 times in special occasions Overall, our studio can take advantage of close suppliers and very potential markets We created a survey with 100 people including senior students, couples, etc Survey results of photography demand and favorite criteria are shown below: Figure 2.2a: The rate of surveyed people wanting to hire a photographer within the next 12 months From the first pie chart which provides information about the rate of surveyed people wanting to hire a photographer within the next 12 months According to statistics, only 17% (17 people) surveyed people confessed that they not want to hire a photographer More importantly, there are 56% surveyed people (56 people) said that they want to hire a photographer within to months while 27% (27 people) surveyed people have need to hire a photographer within the next months Thus, it can be affirmed that there is a large number of people tending to hire a photographer and photography services packages to take the photos and capture the special and meaningful moments and events Figure 2.2b: The most significant factors that customers would consider when choosing a photographer The second pie chart demonstrates the most important factors that customers would consider when choosing a photographer According to this, photographers’ style and creativity is the most crucial element that customers would consider when choosing a photographer, accounting for 57% of the total (57 people), follow by recommendations from trusted friends or colleagues (21%) and photographers’ experience and training (10%) Only 8%, 3% and 1% surveyed people pay attention to price, reputation and location respectively Figure 2.2c: The main purpose of using the photos in the next 12 months This pie chart illustrates the main purpose of using the photos in the next 12 months Personal Use is the most purpose (32%), follow by sharing online with friends or family with 27% and gift for lover, family or other with 16% Only 6% surveyed people said that they use photos to professional use (websites, business cards, promotional materials) There are 19% people confess that they not have plan to have photos Table 2.2a: The evaluation of customers about some main photography products and services Very importa nt CD or DVD of 17.89 original digital files (17) Somewh at importan t 49.47 (47) Not very importa nt 24.21 (23) Not importa nt Total 8.42 (8) 95 High quality retouching Artistic, creative and unique photos Ability to share photos online Personal consultation to plan the wardrobe, style, colors, look Money back guarantee 72.34 (68) 73.20 (71) 4.08 (4) 60.42 (58) 25.53 (24) 24.74 (24) 55.10 (54) 34.38 (33) 2.13 (2) 2.06 (2) 28.57 (28) 3.13 (3) 0.00 (0) 0.00 (0) 12.24 (12) 2.08 (2) 94 12.50 (12) Discounts, special 25.00 offers and promotions (24) Quality prints 25.53 (24) 50.00 (48) 39.58 (38) 72.34 (68) 34.38 (33) 32.29 (31) 2.13 (2) 3.13 (3) 2.08 (2) 0.00 (0) 96 97 98 96 96 94 The given table shows the evaluation of customers about some main photography products and services from strongest level (very important) to lowest level (not important) According to this, almost all of surveyed people evaluated that they pay attention to “artistic, creative and unique photos” with 73.20% chose “very important”, follow by “high quality retouching” with 72.34%, “personal consultation to plan the wardrobe, style, colors, look” with 60.42% Besides, a small number of people paying attention to ability to share photos online (only 4%), CD or DVD of original digital files and financial issues (money back guarantee (12.50%) said “very important” and discounts, special offers and promotions with 25% ) and quality prints with 25.53% Figure 2.2d: Price range of customers for photos taken in the next 12 months • • • • Counselor: people Photographers: people Supporting: people Accounting: people Department Supervisor project) Counselor Supporter Photographer Accountant (manager Mission of - Manage every activities in studio - Contact with partners and suppliers: clothes, cosmetics, accessories, - Contact directly (by telephone) with customers, answer customer questions about the services of the studio - Provide advice for customers about outfits, choosing background and counsel about the price of services package which are suitable with the customer's pocketbook - Enthusiastic customer care from beginning to ending their service package - Preparing costumes and make-up for model - Have a duty to preserve belongings for customers - Have the task of guiding the customer to have high-quality photos Take a photo Image processing such as Photoshop, design… - Film Take a responsibility for financial analysis, price - list We will increase salaries by 10% each year for employees and have the proper incentive if they successfully complete the work and tasks assigned 4.2 Process Responsibility Supervisor Supervisor Procedure Forecast demand (1) Demand confirmation (2) Supervisor Contact with partners and suppliers: clothes, cosmetics, accessories (2) Counselor Booking with customer (3) Counselor Dealing with customers about concept: location, background, clothes, make- up (4) Supporter Supporting for photographer (5) Photographer Taking the photos (6) Photographer Editing the photo (7) Accountant Accounting price list (8) Accountant Issue invoice (9) Supporter Customer Deliver/ distribute products to customers (10) Sign up for the last confirmation (11)  Step 1: Forecast demand Supervisor have responsible for predict customer orders In particular, the orders on the needs of customers will change in each season For example, summer is the season to capture the student yearbook, autumn and winter is the season for wedding photography This forecast demand can help studio prepared for photographic quality  Step 2: Demand confirmation When customers come to the studio, the supervisor takes responsible for confirming of customer requirements  Step 3: Contact with partners and suppliers: clothes, cosmetics, accessories After confirmation of customer orders, the supervisor takes responsible for contacting with others partner and suppliers Such as: clothes, cosmetics, accessories  Step 4: Booking with customer Counselors have responsible for contacting directly with customers, answer customer questions about the services of the studio They have responsible reaching agreement with the customer order information  Step 5: Dealing with customers about concept: location, background, clothes, make- up Counselor also provide advice for customers about outfits, choosing background and counsel about the price of service packages which are suitable with the customer's pocketbook  Step 6: Taking the photos Customers and photographers will discuss about the concepts and style Then, photographers will prepare for necessary equipment and take photos for customers  Step 7: Editing the photo After taking photos, photographers take responsibility for editing, designing and retouching the original pictures  Step 8: Accounting price list After finishing taking photos, accountant will count price list according for each service package and demand of customers Step 9: Issue invoice Accountants will write order forms for customers after accounting price list and minus discount (if have) Print invoice Step 10: Deliver/ distribute products to customers Supporters will deliver/distribute final products to customers If customers have the needs to retouch their pictures, supporters will contact with photographers to satisfy the requirements of customers    Step 11: Sign up for the last confirmation Finally, customer will sign up on the invoice to receive the last confirmation 5.1 Financial Analysis: Financial Appraisal: Cash outflows explain Material (per customer order, material should be controlled at 30% of sale) Revenue Material Employees 1,330,000,000 399,000,000 Title Number of people 1,463,000,000 438,900,000 1,609,300,000 482,790,000 Responsibility Salary (per month) 1,770,230,000 531,069,000 1,947,253,000 584,175,900 Tet holiday bonus (=50%x (4)) Other ocassional bonus Extra time allowances (=2/3 x (4) x 20%) Supervisor 8,000,000 4,000,000 500,000 Photographers 6,500,000 3,250,000 500,000 Customer contact staff 5,000,000 2,500,000 400,000 Supporting staff 4,500,000 2,250,000 350,000 Accounting 5,000,000 2,500,000 400,000 TOTAL 35,500,000 15,250,000 2,650,000 120,000,000 120,000,000 120,000,000 120,000,000 1,000,000 1,000,000 1,000,000 1,000,000 (8) temporary employees in rush period such as wedding months: x 150,000/day x 20 days = 6,000,000 TOTAL PER YEAR(12 x (4))+ (5) +(6)+(7)+(8)= 453,766,668 Rental cost: (year 1: minus half year deposit) 60,000,000 Tax payment Business rates 1,000,000 1,066,667 866,667 666,667 600,000 666,667 3,866,668 Value-added tax (VAT) = 10% Revenue 133,000,000 146,300,000 160,930,000 177,023,000 194,725,300 134,000,000 147,300,000 161,930,000 178,023,000 195,725,300 1,463,000,000 43,890,000 1,609,930,000 1,770,230,000 1,947,253,000 Other operating expenses 5.1.Cash paid for selling activities(commission + discount program + printing costs….) is 3% of Revenue Revenue Cash paid for selling activities 1,330,000,000 39,900,000 48,297,900 5.2 Cash paid for administrating activities (documentations + clerks) 450,000 x 12 months= 5,400,000 5.3 Cash paid for distribution activities(fuel cost+ utility: telephone, internet, electricity, water bill) Fuel cost 500,000 Telephone bill 300,000 Electricity 600,000 Water bill 200,000 Internet 300,000 Website 200,000 maintenance fee Total per month 2,100,000 Total per year 25,200,000 Initial investment 53,106,900 58,417,590 Purchase of property (furniture, tools, etc.) Items A set of chairs and a table for customer Working table Number Computer Fixed telephone Air conditioner Camera Studio decoration (painting, repairing, picture…) Decorating material Ceiling fan Printer Price per unit (VND) Total cost 3,000,000 3,000,000 1,000,000 2,000,000 15,000,000 30,000,000 200,000 200,000 5,000,000 10,000,000 20,000,000 40,000,000 5,000,000 5,000,000 2,000,000 2,000,000 500,000 1,000,000 17,000,000 34,000,000 127,200,000 Rental deposit (10mi*6 months) Business establishment fee 60,000,000 Business register fee Website design Fee for market research and creating project 180,000 2,000,000 300,000 2,480,000 Mending Repair wall and ceiling Lighting 5,000,000 10 1,000,000 10,000,000 15,000,000 Other possible cost 5,000,000 Total 209,680,000 Cash inflow explain NOTE: We just assume the cash inflow for doing business in months months for graduations photos and 10 months for wedding photos because students book to take photo in particular months of the year, wedding photos are not ordered in August and September due to the fact that it is the time of July in Lunar year which is considered as very bad for getting married Estimated collections from customers ( 360 work days per year and calculate by average price) 1.1 Retail sales at shop A Graduation photos ( orders High (1 order x months) per month: January, May, September, November, 40 students in a class) Medium (2 order x months) Low (2 order x months) (350,000 per person x 40) x = 56,000,000 (250,000 per person x 40) x =40,000,000 (150,000 per person x 40) x = B Wedding photos ( orders in Diamond (1 order x months+ orders x months) Gold (1 order x months+ orders x months) Silver (2 orders x months+ orders x months) normal months, orders in wedding season Oct and Mar) Off Aug and Sep (Jul in Lunar year) C Other services ( order per month) Total estimated collections from customers Sale/ Disposal of non- current assets (count for final year) *Baby order x 10 months *Family and pet portrait order x 10 months *Annual portrait programme order x 10 months *Child portrait programme order x 10 months *Capturing memories order x 10 months *Events and fashions order x 10 months 1,330,000,000 40,000,000 24,000,000 30,000,000 per serve x + x 30,000,000 x 2= 360,000,000 25,000,000 per serve x + 25,000,000 x x 2= 350,000,000 15,000,000 per serve x x + 15,000,000x x 2= 330,000,000 2,000,000 per serve x10= 20,000,000 2,000,000 per serve x10= 20,000,000 2,000,000 per serve x10= 20,000,000 2,000,000 per serve x10= 20,000,000 4,000,000 per serve x 10= 40,000,000 5,000,000 per serve x 10= 50,000,000 Expected growth rate Collections from 1,330,000,000 customers Sale/ Disposal of non- current assets Cash inflows 1,330,000,000 10% 1,463,000,000 1,463,000,000 10% 1,609,300,000 1,609,300,000 10% 1,770,230,000 10% 1,947,253,000 1,770,230,000 40,000,000 1,987,253,000 Statement of cash flow Year Initial Investment (*) I Cash inflows Expected growth rate Collections from customers/ sales Sale/ Disposal of non-current assets Other collections Cash inflows II Cash outflow Materials Employees Rental costs Interest paid Tax payments Business rates Value-added tax (VAT) Other operating expenses 210,000,000 1,330,000,000 10% 1,463,000,000 10% 1,609,930,000 10% 1,770,230,000 10% 1,947,253,000 40,000,000 1,330,000,000 1,463,000,000 1,609,930,000 1,770,230,000 1,987,253,000 399,000,000 453,766,668 60,000,000 438,900,000 453,766,668 120,000,000 482,979,000 453,766,668 120,000,000 531,069,000 453,766,668 120,000,000 584,175,900 453,766,668 120,000,000 1,000,000 133,000,000 1,000,000 146,300,000 1,000,000 160,993,000 1,000,000 177,023,000 1,000,000 194,725,300 - Cash paid for selling activities (commission + discount program + printing costs….) - Cash paid for administrating activities (documentations + clerks) - Cash paid for distribution activities(fuel cost+ utility: telephone, internet, electricity, water bill) Total cash outflow III Net cash flow Before corporate income tax After corporate income tax (20%) Note (*) Initial Investment includes details as below (estimated figure) Purchase of property: Furniture and design costs Rental deposits (half year) Business register fee+ website design+ market research fee Construction Other possible cost Total initial investment 39, 900,000 43,890,0 00 48,297,900 53,10 6,900 58,417,590 5,400,000 5,400,000 5,400,000 5,400,000 5,400,000 25,200,000 25,200,000 25,200,000 25,200,000 25,200,000 1,117,266,668 1,234,456,668 1,297,636,568 1,366,565,568 1,442,685,458 212,733,332 170,1 86,666 228,543,332 182,834,6 66 312,293,432 249,834,746 403,664,432 322,93 1,546 544,567,542 435,654,034 Conclusion: Payback period is quiet short (about 1.5 years) B/C ratio = 1.202> and NPV=1,133,058,930 > and IRR > r So investment is feasible =>undertake project PHIẾU KHẢO SÁT KHÁCH HÀNG LỰA CHỌN NHIẾP ẢNH GIA CHUYÊN NGHIỆP HảiPhòng, tháng 6/2014 Nghềnghiệp: Đơnvịhọctập/ côngtác: Độtuổi: Bạncó ý địnhthuêmộtnhiếpảnhgiachuyênnghiệptrongthờigiantớiđâykhông? A Không, tôisẽkhôngthuênhiếpảnhchuyênnghiệp B Có, trongvòng thángtới C Có, trongkhoảngtừ đến thángtới Đâulàyếutốquantrọngnhấtmàbạncânnhắcđếnkhilựachọnmộtnhiếpảnhgia? A B C D E F Lờigợi ý từbạnbè tin tưởnghoặcđồngnghiệp Địađiểm Phongcáchchụpvàkhảnăngsángtạo Giácả Kinhnghiệm Danhtiếng Nếubạncókếhoạchthuêchụpảnhtrongvòng 12 thángtới, mụcđíchsửdụngảnhcủabạnlàgì? A Dùngchocánhân B Tặngchonhữngngườithânyêu: giađìnhhoặcngườiquantrọng C D E A B C D E F G H A B C D E F G A B C D E A B C D Chia sẻtrênmạngxãhộivớibạnbèvàgiađình Sửdụngchomụcđíchđặcbiệt (trang web, danhthiếp, sảnphẩmtiếpthị ) Tôikhôngcó ý địnhsửdụngdịchvụchụpảnhtrong 12 thángtới Tầmquantrọngcủanhữngsảnphẩmvàdịchvụnhiếpảnhdướiđâyđốivớibạnlànhưthếnào? Khảnăng chia sẻảnhtrênmạng Internet Đĩa CD, DVD file ảnhgốc Chấtlượngchỉnhsửaảnh Hoàntiềnnếunhưkhônghàilòngvớidịchvụ Chấtlượngảnh in ấn Tínhnghệthuật, sángtạovàđộcđáocủaảnh Sựtưvấnchokháchhàngvềtrangphục, phongcách, màusắc Dịchvụgiảmgiá, khuyếnmãi Tầmquantrọngcủanhữngsảnphẩmvàdịchvụnhiếpảnhdướiđâyđốivớibạnlànhưthếnào? Khảnăng chia sẻảnhtrênmạng Internet Chấtlượngchỉnhsửaảnh Hoàntiềnnếunhưkhônghàilòngvớidịchvụ Chấtlượngảnh in ấn Tínhnghệthuật, sángtạovàđộcđáocủaảnh Sựtưvấnchokháchhàngvềtrangphục, phongcách, màusắc Dịchvụgiảmgiá, khuyếnmãi Đâusẽlàkhoảnggiámàbạnsẽ chi ranếucódựđịnhsửdụngnhiếpảnhchuyênnghiệp? Dưới triệuđồng Từ triệuđến triệuđồng Từ triệuđến triệuđồng Từ triệuđến 10 triệuđồng Trên 10 triệuđồng Loạihìnhnhiếpảnhnàobạnsẽcânnhắcchọndịchvụnhiếpảnhchuyênnghiệp? Chụpảnhtrẻem Chụpảnhquảngcáo Chụpảnhcưới Chụpảnhsựkiện, thờitrang E Chụpảnhgiađình F Chụpảnhtốtnghiệp G Chụpảnhchodoanhnghiệpcôngty H Chụpảnhchân dung Bạncảmthấyhứngthúvớiloạiảnhnào? A Ảnhđentrắng B Ảnhnghệthuật C Ảnh nude nghệthuật D Ảnhthờitrang E Ảnh chụp địa điểm trời (cảnh mặt trời mọc, bãi biển, rừng cây) F Ảnh nước G Ảnh qua chỉnh sửa kĩ thuật số H Ảnh chân dung Bạn muốn ảnh dạng A Ép plastic B Đóng khung C Album ảnh D Files máy tính 10 Nếu bạn không muốn lựa chọn gói dịch vụ nhiếp ảnh, bạn lựa chọn dịchvụ riêng biệt đây? A Thuê photographer B Chỉnh sửa ảnh C In ảnh D Đóng khung ảnh Cảm ơn bạn dành thời gian để thực phiếu khảo sát chúng tôi! [...]... experiences Lack of investments for modern devices Lack of investments for showroom and studio Customer service is not really good Despite being the biggest flower shop in Haiphong, Xám Photography does not have appropriate attitudes to the customers Lack of investments for modern devices Price and cost are too high to afford, especially for potential customers such as - approach with hot trend for photography. .. Cuong Van Photography - Hai Ha Photography - Hong Ha Photography … - - Strengths Operating many years Focus on portrait photos for individual Focus on baby and family photos Attracts adults’ - Weaknesses The quality of photos is not really good Do not follow and update the hot trends of photographic style and modern concepts for youngster who is the most - insight Low cost potential customer of photography. .. VND” with 15.15% (15 people) Only 3% and 5% surveyed people will pay “8 million to 10 million VND” and “more than 10 million VND” for photography services Figure 2.2e: Types of photography would customers consider having done professional This line chart shows the types of photography would customers consider having done professional According to the results of survey, wedding, event, family, graduation... update and approach with hot trend for photography of youngsters Much experiences Low cost Young photographers: It is easy for them to update and approach with hot trend for photography of youngsters Relationships - - - Rec16 Studio - - Favorite place: Cat Dai Street, close to city center area Young photographers: It is easy for them to update and - High cost Lack of investment for modern devices Lack... the field of photography Challenges Opportunities • Our Studio newly established not long ago, so that our customer base is unstable Not only that in the field of photography, we have to compete with several opponents on Haiphong area But with a team of experienced and enthusiastic, we have a firm belief in the future we will attract large number of customers With the growth in the field of photography, ... Haiphong 3.2 Analyze the advantages and disadvantages of main competitors From our observation, we can see some major advantages and disadvantages of main competitors:  Advantages: - Large business scale with high investments - Investing greatly in show room and studio (luxurious decoration and many accompaniments) - Various price for each services package - Operated over many years with fluent experiences,... are many modern smart phones of reputation brands such as Apple, Samsung, Oppo, HTC which has been integrated many useful and interesting photography applications such as Vscocam, 360 Camera, Photo wonder, Afterlight, Pitu Furthermore, there are many amateur photography group and amateur photographer operating with much lower price than market price  Analyze the advantages and disadvantages of indirect... concepts for youngster who is the most potential customer of photography and studio Besides, the concepts and style are still monotonic and boring as many familiar concepts before After taking some observations and considerations, we have following conclusions of its strengths and weaknesses: Main Strengths Weaknesses competitor M3T Studio - - Xám Photography - - Favorite place: 21B Tran Phu Street – Close... customers to hang up or decorate our products on the wall or put them in the room, especially in living room or grave places - Traditional photography had a range of risks and drawbacks such as high cost; and it is difficulty in editing photos (Photoshop) 3 Analyze the photography industry 3.1 Competitive status with "Click a romantic Studio" - Comparing with professional photographers who work for famous... We will try to compete with rivals in the region by improving the quality of service with reasonable prices Furthermore we will cultivate knowledge in the field of photography and try to serve customers with enthusiasm • In the present era, photography needs increasing, the number of customers not only to focus on youth development but also in the different age • These potential clients include: members