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Cocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anh
Coca Cola Presentation Road Map • History • Some Interesting Facts • Company Profile • Mission & Vision • Market Share • Marketing Ps • Conclusion 1886 Coca Cola BORN In a drug store 1899 The first bottling AGREEMENT was done 1900 The first celebrity Hilda Clack appears in advertising 1915 Design Curved Neck Bottle 1929 1950 Glass cup The first product appears on In the shape of bell TIME Magazine cover 1969 New design 1985 Coca Cola’s Red and White New Formula 1969 The presence of Porla Bears Some Interesting Facts About Coca Cola Coca-Cola was made for the cure of headache and other illnesses Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities • Productivity: Be a highly effective, lean and fastmoving organization Values • Focus on the Market • Work Smart • Act Like Owners • Be the Brand Worldwide Share Global Competitors •PepsiCo Inc •Dr Pepper •Snapple Group, Inc •Unilever, •Groupe Danone, •Kraft Foods Inc., •Nestlé S.A and others Some Local Competitors Main Competitor • Pepsi Other Competitors • Tan Hiep Phat • Tribeco Marketing Mix Ps Product Coca Cola has the big chain of Product line Over 3,500 Products Price Earlier Coke used cost based pricing As competition started, now Coke has shifted to competitive pricing strategy VS Place Target Market is Entire Planet Segmentation Coke’s commercials basically based on young generations Promotion • Getting shelves at Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc Chronology of Slogans Other Promotion Activities The End Thanks for your watching! [...]... recognized word in the world behind Okay Coca-Cola is not sold Cuba Noth Korea If you drank one product per day, you would need 9 years to try them all The Coca-Cola brand is worth an estimated $83,8 billion Cocacola advertising budget $3.976 billion Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S Current CEO Muhtar