“Trắc nghiệm Market Leader Intermediate” TRẮC NGHIỆM MARKET LEADER Using an existing name on another type of product (A, p.7) A awareness B image C stretching D range How familiar people are with a brand (A, p.7) A awareness B image C loyalty D range Consumer who always buy Levi’s when they need a new pair of Jeans are showing …… (B, p.7) A brand awareness B brand loyalty C brand stretching D brand name Not enough people recognize our logo; we need to spend a lot more on raising brand ……… (B, p.7) A brand awareness B brand loyalty C brand stretching D brand name The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ……… (B, p.7) A brand awareness B brand loyalty C brand stretching D brand name The introduction of a product to the market (B, p.7) A product range B product lifecycle Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” C product launch D product placement Not enough people recognize our logo; we need to spend a lot more on raising brand ……… (B, p.7) A brand awareness B brand loyalty C brand stretching D brand name The ideas and beliefs people have about a brand (A, p.7) A Awareness B Image C Stretching D Range A product ……… consists of introduction, growth, maturity and decline (B, p.7) A range B lifecycle C launch D placement 10 When products are used in films or TV programmes (A, p.7) A Product range B Product lifecycle C Product launch D Product placement 11 The set of products made by company (A, p.7) A Product range B Product lifecycle C Product launch D Product placement 12 The length of time people continue to buy a product (A, p.7) A Product range B Product lifecycle C Product launch D Product placement 13 Coach, like many other companies, is ……… its products to reduce costs.(C, p 8) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” A outsourcing B produced C sourced D producing 14 The name given to a product by the company that makes it.(A, p 87 A Brand loyalty B Brand name C Brand image D Brand awareness 15 This year we ……… to develop a brand with personalty A try B tried C are trying D are tried 16 When a company has a new product, it gives it a catchy ……… (A, p.4) A brand B name C awareness D symbol 17 A good product is one that can ……… most, or all, of the customer’s expectation (A, p.4) A help B meet C supply D serve 18 A market ……… is a group of customers of a similar age, income level and social class A share B follower C leader D segment 19 When we arrived the ………… was closed and there were no cabs at all (B, p.15) A freeway B motorway C elevator D subway Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 20 There are some signs, at the US at least, that the airlines are at last attempting to respond to customer……… A dissatisfaction B satisfaction C demand D misbehaviour 21 Many analysts …… alcohol for the phenomenon called “air rage” (A, p.8) A concern B blame C harm D criticise 22 At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life A customers B guests C tourists D shoppers 23 Cabin and flight crews often have to deal with…… and dangerous in-flight behaviour (A, p8) A concern B blame C harm D disruptive 24 Cases of passenger …… are unfortunately all too common on long distance flights (A, p9) A concern B blame C harm D misbehaviour 25 There is increasing …… that airlines are trying to save money at the expense of customer satisfaction (A, p9) A concern B blame C harm D dissatisfaction Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 26 The busy executives can not afford to waste time in … Jams as they try to reach city center venue (B, p.8)) A transport B road C traffic D street 27 There are signs that airlines are trying to respond to customer …… A dissatisfaction B misbehaviour C disruption D concern 28 The …… are responsible and service-oriented, they obviously enjoy their jobs and want to help the clients A crew B assistants C salesmen D staff 29 In addition, the …… of the hotel is ideal: a three-minute drive from the international airport (B, p.8) A place B situation C venue D location 30 Lots of companies talk about ……… responsibility and authority (p.24) A decentralising B conservative C bureaucratising D dynamizing 31 Which of the following doesn’t go with the noun “business”? (D, p.26) A virus B cards C plan D method 32 Laptops and cell-phone are standard …… for all supervisors at SOL (R p.24) A machines Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” B facilities C equipment D lines 33 Many organisations have adopted a less ……, more flexible business culture.(A p.12) A bureaucratic B caring C decentralised D market-driven 34 They use several regional production and … “hub” where neighbouring markets are serviced from one single location (A p.12) A manufacturing B selection C distribution D advertising 35 The government should commission a special……… to assess the risks posed by GM foods.(B p.13) A research project B labor force C information technology D trade fair 36.Companies today are faced with the stark choice: …… or go under (A, p.12) A adopt B market C adapt D research 37.A second difficult choice for a company concerns the extend to which it should go global or remain ……… (A, p.12) A professional B static C local D impersonal 38 The company has recently had to …… its workforce Reducing the number of employees is the best way to stay profitable in the current economic climate (B, p.33) A upgrade B downsize Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” C locate D structure 39 It is now so expensive to rent offices in the city centre that many companies are …… to the suburbs (B, p.33) A relocating B restructuring C redeveloping D reorganising 40 Until quite recently, companies typically tended to be ….they were built on a model which achived a high degree of control (A, p.12) A economical B hierachical C welcoming D democratic 41 The most successful change in our company was the decision to …… the company hierarchy Now there is more opportunity for promotion (B, p.33) A relocate B restructure C redevelop D reorganise 42 The company has noticed that two many decisions are made at H/O It is …… the decisionmaking process so that branch managers are more involved at an earlier stage (B, p.33) A decentralizing B deregulating C centralizing D regulating 43 Our product hasn’t been selling well recently The marketing team has decided …… the product with a more up-to-date image (B, p.33) A re-launching B to launch C to re-launch D launch 44 Going to an international …… …… is often an excellent opportunity for networking (B, p.13) A trade fair Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” B information technology C research project D TV commercials 45 Our company is about to ……… its head office to Malta A upgrade B relocate C downsize D deregulate 46 Change is a natural part of human condition However, we often perceive it as a …… to our stability, our self-esteem and our values A signal B failure C stimulus D threat 47 Different between the selling price of a product and the cost of producing it A gross margin B debt C turnover D investment 48 Equal parts into which the capital or ownership of a company is divided A gross margin B investment C shares D debt A Part of profits of a company paid to the owners of shares A A forecast B A dividend C Earnings per share D Pre-tax profits 50 We plan to issue new…… in order to finance expansion in Asia A dividend B shares C gross margins D earnings per share Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 51 Money which people or organisations put into a business in order to make profit (A, p.20) A investment B revenues C dividend D gross margin 52 Which of the following doesn’t go with the noun “recession” (suy thoái)? (B, p.21) A To come out of B To pull something out of C To plunge something into D To decrease 53 Which of the following doesn’t go with the noun “debt” ? (B p21) A To repay B To invoice C To write off D To run up 54 A company’s …… is the profit it makes before tax is taken away (A, p.20) Lợi nhuận trước thuế phần lợi nhuận làm trước thuế trừ A pre-tax profit B dividend C earning per share D gross margin 55 Which verb does not normally go with: a profit? ( B, p.21) A to generate B to make C to D to earn 56 Which verb does not normally go with: recession? ( B, p.21) A to come out of B to pull something out of C to decrease D to plunge something into 57 The …… is the part of profits of a company that is paid to shareholders for each share that they own ( A, p.20) A stock B dividend Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” C earning D revenue 58 A …… market is a place where a company’s shares are bought and sold ( A, p.20) A stock B share C investment D local 59 The …… per share are a company’s profits divided by the number of its shares ( A, p.20) A stock B dividend C earning D revenue 60 Money that a company, organisation or government receives from people ( A, p.20) A profit B dividend C earning D revenue 61 Advertising companies spend a lot of money on creating clever …… that are short and memorable such as the message for the credit card Access:”Your flexible friend” (C, p.47) A slogans B directories C mailshots D sentences 62 Viacom Outdoor is an advertising company that specialises in placing adverts on …… such as bus A billboards B public transport C television D hoarding 63 Celebrity …… is a technique that is very popular in advertising at the moment (C, p.47) A exhibition B research C endorsement D advertisement Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” D minimum standard 140 The most important company of its type in the world.(F, p.86) (noun, paragraph 1) A premium B subsidy C high quality D global leader 141 To sell products more cheaply.(F, p.86) (verb, paragraph 1) A move down market B subsidy C low price D global leader 142 Measures of quality by which the processes of producing goods in factories are judged (F, p.86) (noun, paragraph 1) A prices B subsidy C move down market D standards 143 In the developed world, Miele’s strategy for……… is to break almost all the rules (F, p.87) A development B developing C existence D survival 144 The company also believes It can make its German …… more competitive by changes in working practices (F, p.87) A factories B plants C workshops D companies 145 He …… to review our quality procedures (A, p.88) A delayed B give up C avoided D wanted 146 I …… improving reliability (A, p.88) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” A understook B intended C attempted D recommende 147 He stopped ……… on the project after three months because of ill-health (C, p.88) A working B to work C to involve D involving 148 The sales assistant forgot …… the customer a discount (C, p.88) A to give B giving C given D give 149 Many business people agree that a good …… is just as important as the product itself (B, p.40) A after- sales service B warranty C routine check D inspection 150 Rigorous …… means that our standards of service are always extremely high (B, p.40) A warranty B monitoring C routine check D inspection 151 We can consistently offer top quality products through continuous …… (B, p.40) A warranty B monitoring C routine checks D inspections 152 We have decided to take legal action against CBT Electronics for breach of …….(B, p.40) A after- self service B monitoring C warranty D inspection Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 153 If you …… a problem, you something to make sure the problem no longer exists (C, p.40) A solve B deal with C reduce D face 154 If you …… a problem, you realise that it may happen and you are prepared for it (C, p.40) A solve B anticipate C reduce D deal with 155 If you …… a problem, you accept that it exits and that you have to something about it (C, p.40) A solve B deal with C reduce D face 156 If you …… a problem, you pay no attention to it (C, p.40) A solve B deal with C reduce D ignore 157 If you …… a problem, you make it less serious (C, p.40) A solve B reduce C deal with D ignore 158 If you …… a problem, you find an answer to it (C, p.40) A solve B deal with C reduce D anticipate 159 Many people say they just can’t afford …… low quality products (A, p.41) A producing Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” B to produce C to buy D buying 160 If any of the goods are faulty, we promise …… them at no extra cost (A, p.41) A replacing B to replace C replace D to be replaced 161 We can’t launch our new model in September as planned because we forgot …… before the summer holiday (B, p.41) A ordering B to order C order D to be ordered 162 Our company does nothing illegal We are very… (B, p.93) A artist B insider trading C law-abiding D trustworthy 163 He denied accepting … when he gave the contract to the most expensive supplier B, p.93) A a bribe B a bonus C a commission D a slush fund 164 I admire our chairman He’s a man of his word and is greatly respected for his …… (B, p.93) A secrecy B integrity C honesty D trust 165 They fired him because he was …… , he informed the press that the company was using under-age workers in the factory (B, p.93) A a whistleblower B a sweetener Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” C a fraudster D a artis 166 Their car looked so much like our new model We suspect ………(B, p.93) A a confidential agreement B a sweetener C a fraudster D an industrial espionage 167 Mobile phone ………are challenged to protect teenagers from online pornography.(L2-3, Reading, p.94) A makers B producers C operators D manufacturer 168.A few companies are, however, taking a lead because they believe it will ……… them a competitive edge (L94, Reading, p.94) A make B supply C give D support 169 Companies in the oil and mining sector have been taking the issue of corporate ……….(E, p.95) A duty B task C responsibility D commission 170 Senior managers have been criticised for …… decisions regarding payment to secure contracts (E, p.95) A debated B controversial C threatened D argument 171 The police are investigating our CEO for allegedly receiving …… (A, p.44) A corruption B bribes C bonuses D commission Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 172 They operated a multimillion dollar …… intended to corrupt government officials (A, p.44) A compensations B slush fund C bonuses D bribes 173 Corruption so often makes the headlines that you could forget the majority of people are in fact decent …… citizens (A, p.44) A integrity B law-abiding C secrecy D trustworthy 174 Which verb does not normally go with: bribes? ( B, p.44) A to accept B to offer C to borrow D to pay 175 Which verb does not normally go with: a cover-up? ( B, p.44) A to be accused of B to be involved in C to be implicated in D to be employed by 176 Which verb does not normally go with: fraud? ( B, p.44) A to make B to be guilty of C to admit D to deny 177 Which adjective does not normally go with: integrity? ( B, p.44) A complete B high C absolute D serious 178 Which noun does not normally go with: ethical? ( B, p.44) A questions Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” B behaviour C actions D espionage 179 Which verb does not normally go with: illegal? ( B, p.44) A To become B To declare something C To make something D To change 180 Leadership is not …… personality – that can just as well be a glib tongue.( C, p.101) A charismatic B decisive C magnetic D persuasive 181 Leadership is lifting a person’s vision to higher things, the raising of a person’s ……… to a higher standard (C, p.101) A attitude B performance C position D ability 182 But a good leader who talks little when his work is done, his … fulfilled, they will say, “we did it ourselves”.(C, p.101) A purpose B target C aim D responsibility 183 He was rather …… – not the kind of person who plans what they say or (A, p.48) A thoughtless B opportunistic C aggressive D impulsive 184 His style of leadership was quite … He was also so competitive and so eager to succeed that many of us often found him ruthless (A, p.48) A aggressive B decisive C flexible Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” D impulsive 185 If you want to get the top, you have to be …… I mean be prepared to take risks and to try new ways of doing things (A, p.48) A aggressive B decisive C flexible D adventurous 186 A relaxed and friendly situation without too many rules of correct behaviour (E, p.109) A closeness B togetherness C casualness D informality 187 The lack of system in organisation where a group of people have power or control (E, p.109) A powerfulness B bureaucracy C lack of hierarchy D democracy 188 The idea of a lone inventor who makes a … or has a sudden clever idea or brainwave is maybe a little out of date today (A, p.109) A discovery B patent C innovation D breakthrough 189 Sometimes during testing there is a …… when it becomes clear the design has a fault (A, p.109) A defect B mistake C problem D setback 190 The company will apply for a …… for a design so that others can not copy it and steal the idea (A, p.109) A patent B innovation C revolution D prototype Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 191.…… growth – meaning growth from core businesses , excluding gains from acquisitions – is at root of P&G’s transformation (R, p.110) A systematic B basic C principle D organic 192 In an attempt to encourage growth, some companies offer fat …… for innovation or hire stars from outside.(R, p.110) A bonuses B salaries C earnings D wages 193.…… –breaking research provides important new ideas and influences the way people think about things (A, p.52) A energy B ground C news D authority 194.A …… idea is useful and effective (A, p.52) A patent B clever C new D smart 195 A …… idea is extremely good (A, p.52) Một ý tưởng tuyệt vời tốt (A, p.52) A beneficial B clever C practical D brilliant 196.A …… idea is extremely is very, very stupid (A, p.52) A wasteful B annoying C ridiculous D silly 197.A …… idea is sensible and likely to be successful in a real situation (A, p.52) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” A beneficial B clever C practical D brilliant 198 If an invention is ……., it uses too much time, energy or money (A, p.52) A wasteful B silly C ridiculous D pointless 199 An ……… idea, method or product is completely new and involves great changes (A, p.52) A life-saving B revolutionary C ground-breaking D life-changing 200 Which verb does not normally go with: ideas? ( B, p.53) A To generate B To share C To test D To comment 201 Which verb does not normally go with: a breakthrough? ( B, p.53) A To innovate B To achieve C To make D To represent 202 Which verb does not normally go with: an invention? ( B, p.53) A To register B To complete C To patent D To come up with 203 Which verb does not normally go with: patent? ( B, p.53) A To apply for a B To get a C To issue a D To invent Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 204 Which verb does not normally go with: innovation? ( B, p.53) A To encourage B To stimulate C To brainstorm D To facilitate 205 The …… competition in PCs is keeping prices relatively low (A, p.56) A tough B strong C cut-throat D intense 206 Sonara reduced their prices so much that they were accused of …… competition (A, p.56) A aggressive B tough C unfair D intense 207 There will be …… competition for the contract as the terms are excellent (A, p.56) A strong B tough C deep D intense 208 Everybody knows that competition to win a stake in United telecommunications will be ……(A, p.56) A strong B tough C fierce D aggressive 209 European mobile phone manufacturers are under …… price competition from Korean companies (A, p.56) A strong B tough C heavy D fierce 210 Prices have gone down owing to …… competition (A, p.56) A strong B unfair Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” C heavy D deep 211 Alfitel and Deltelcom are engaged in a …… battle for market share (A, p.56) A cut-throat B strong C tough D intense 212 Brent & Kay have an … advantage over their competitors because of their connections with the Board of Trade (A, p.56) A aggressive B tough C unfair D intense 213 At this time of the year, all fruits growers are involved in …… activity (A, p.56) A strong B tough C deep D intense 214 Deliveries were delayed owing to …… storms in the north of the country (A, p.56) A strong B tough C heavy D aggressive E fierce 215.A good leaders has to be able to make …… decisions when necessary, and to make them quickly (A, p.56) A strong B tough C heavy D fierce 216 The CEO says the …… pound is responsible for the fall in exports (A, p.56) A strong B unfair C heavy D deep Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 217 If you opened a computer retail shop in our city, you would be … …… very strong competition (B, p.56) A over against B up against C across to D across for 219 Local clothes manufacturers can no longer fight…… the competition from global brands (B, p.56) A up B over C across D against 220 Some businesses are finding it difficult to adapt … such a volatile market (B, p.56) A to B over C across D for 221 If they invest in mobile phone technology, they stand a good chance of catching … …… their competitors (B, p.56) A up with B up over C up against D up across 222 Many corner shops were unable to cope … the competition from supermarkets and had to close down (B, p.56) A to B over C across D with 223 Lowering our prices would be a rather effective way of responding … the competition (B, p.56) A up B over C across Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” D to 224 As we already represent three major brands, Siemens probably …… offer us exclusive contract (A, p.57) A won’t B will C must D can 225 I can’t believe there are so many complaints about our new range of biscuits There …… be something wrong with one of the ingredients (A, p.57) A should B will C must D can 226 The seating plan in our office has been ……… to accommodate new staff A reorganizes B reorganized C reorganizing D reorganize 227 Companies today are faced with the start choice:…… or go under A adapt B market C research D adopt 228 The …… is the part of profits of a company that is paid to shareholders for each share that they own A recession B profit C dividend D stock 229 Which verb does not normally go with: a profit? ( B, p.21) A to generate B to make C to D to earn Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader Intermediate” 230 Which verb does not normally go with: recession? ( B, p.21) A to come out of B to pull something out of C to decrease D to plunge something into 231 The …… is the part of profits of a company that is paid to shareholders for each share that they own ( A, p.21) A stock B dividend C earning D revenue 232 The …… per share are a company’s profits divided by the number of its shares ( A, p.21) A stock B dividend C earning D revenue 233 Money that a company, organisation or government receives from people ( A, p.21) A profit B dividend C earning D revenue Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893